Senior Product Designer
Current- Design 3 websites and 6 mobile apps for a non-profit organization based in 31+ countries around the world.- Using a design thinking framework, start by understanding the donor by conducting user research to gather data on donor behavior, needs, and pain points for creating user-centered designs and improving the user experience.- Create wireframes, user flow, prototypes, user interface, and visual elements of a fundraising platform, including design system, Design token, and UI components to ensure consistency across the platform.- Prepared and presented design progress and ideas to stakeholders.- Conduct A/B test, usability studies, and surveys to gather donor’s feedback to understand how users experienced the product.- Collaborate with cross-functional teams, including developers and content strategists, to ensure the website met the needs of the users and was aligned with the organization's goals.- Conduct log analysis using many platforms, such as "Google Analytics, UXCam, and Hotjar" to understand donor behavior and make iterative improvements to the design.- Increased donor engagement by 300% and total fundraising by 1500% in the past 6 years through the organization’s website and mobile app by implementing a user experience based on user needs.