With over 11 years of experience in brand marketing and creative fields, Mahmoud Ismail excels in driving brand growth and creating impactful narratives for more than +50 brands around the globe. He holds a Mini MBA in Brand Management and a certificate from the London Business School in Strategic Brand Management, along with a BA in Communications & Advertising.Mahmoud has worked with both local and global organizations such as NEOM and the Ministry of Culture in Saudi Arabia. He also has event management experience in multiple events such as El Gouna Film Festival. With a BTL & ATL background, he leads a team of over +70 experts and collaborates with international agencies. His expertise spans strategic communication in financial services and fintech sectors.Currently working as Head of Brand Marketing at MyFatoorah, Mahmoud manages brand strategy across 8 countries. Previously, worked as VP Brand of a digital bank in KSA.More about the brands he managed:www.mahmoudismail.netBehance.net/Mahmoudismail