I collaborated with cross-functional teams to transform marketing strategies, aligning them with business goals to drive growth across B2B and B2C segments in the fintech and insurtech space. I supported the the marketing team Expansion, enhancing collaboration and execution efficiency, and helped establish offshore design and research teams to optimize operations.I played a key role in rebranding efforts and revamping customer journeys, ensuring products met evolving market demands and delivered value to users. By implementing advanced analytics and marketing automation systems, I supported data-driven campaign optimization, improving customer engagement and retention.Working closely with product and PR teams, I contributed to major milestones, including successful product launches, impactful inbound marketing initiatives, and IPO-related campaigns that enhanced the company’s brand presence.Key Contributions:Collaborated on brand strategies to align with market trends and customer needs.Supported product launches with comprehensive go-to-market strategies.Enhanced inbound marketing efforts through SEO, content creation, and digital campaigns.Partnered with influencers and media to amplify brand visibility and awareness.

At Payoneer, I supported the expansion of the company’s market presence across the META region, helping to craft tailored marketing strategies that aligned with the unique needs of fintech markets, consumer behaviors, and cultural nuances. I collaborated with local and central teams to drive impactful campaigns, optimize resource allocation, and enhance user engagement.My role included supporting comprehensive rebranding efforts and launching localized content strategies, ensuring relevance across diverse markets. By partnering with influencers, creators, and key stakeholders, I contributed to building Payoneer’s regional presence and strengthening its position as a trusted payment solution.I also worked closely with sales and product teams to introduce advanced lead generation frameworks, enhancing customer acquisition and retention. Additionally, I played a vital role in organizing flagship events and developing new initiatives that brought the Payoneer community closer to customers and partners.Key Contributions:Collaborated on campaigns to expand Payoneer’s footprint from three to 15 countries in the META region.Partnered with stakeholders to develop demand-generation strategies, including CRM-driven nurturing and ABM initiatives.Supported the launch of multilingual websites to improve accessibility and engagement in key markets.My time at Payoneer emphasized collaboration, innovation, and a shared focus on driving growth and customer satisfaction within a dynamic and rapidly expanding fintech landscape.

At Amazon, I supported the marketing strategies for Amazon and its subsidiaries, including Amazon Logistics, and Amazon Home Services, across the MENA region. My focus was on collaborating with cross-functional teams to drive customer acquisition, enhance product visibility, and deliver exceptional user experiences.I worked closely with product, sales, and central teams to roll out marketing initiatives tailored to regional needs. Supporting SaaS Project , I contributed to crafting campaigns that drove subscriptions and customer loyalty. Additionally, I collaborated on launching other projects, refining the product’s positioning and marketing campaigns to align with regional market dynamics.My efforts extended to working alongside developers to optimize the customer journey for Amazon Logistics, creating CRM pipelines and automation tools to enhance B2B lead generation and sales. Supporting inbound marketing for Amazon Payment, I contributed to content strategies and SEO initiatives that bolstered user engagement and traffic.Key Contributions:Supported flagship campaigns Worked on launching and promoting Amazon Subsidies.Collaborated on product sprints and research to refine Amazon Logistics’ SaaS solutions, improving user experience and feature adoption.Expanded the regional marketing team, building a culture of collaboration and aligning efforts with global Amazon strategies.My role at Amazon highlighted the importance of cross-team collaboration and data-driven strategies in delivering impactful marketing solutions while ensuring alignment with the company's overarching goals.

As the co-founder and Marketing Director at Semicolon Agency, I collaborated with clients across various industries to craft tailored marketing strategies and execute campaigns that aligned with their unique goals. My efforts were focused on driving impactful digital and offline marketing initiatives while fostering long-term client relationships and ensuring operational efficiency.I supported the agency's growth by identifying high-value opportunities across the UAE and GCC. I worked closely with clients to develop innovative marketing campaigns and strategies, whether launching new brands or enhancing existing ones. From planning to execution, I ensured that every campaign reflected the client’s vision while driving measurable results.Collaboration was at the heart of my role, working with clients to organize events such as GITEX, Seamless, and Gulf Food. I also supported small-scale activations, ensuring each event achieved its objectives. Additionally, I facilitated creative asset production to maintain consistency across all channels.Key Contributions:Supported branding efforts for new and existing clients, ensuring alignment with market trends and customer expectations.Collaborated with internal teams and clients to execute high-impact digital and offline campaigns across B2B and B2C sectors.Played an instrumental role in developing agency processes, streamlining workflows, and enhancing efficiency.Facilitated strategic client events and activations to increase visibility and engagement.At Semicolon, I embraced a collaborative approach to help clients achieve their marketing objectives while building a foundation for long-term success.

At Samsung Electronics, I supported dynamic marketing initiatives, ensuring the successful execution of campaigns across digital, offline, and event-based channels. My role involved working closely with cross-functional teams to align promotional strategies with product launches and customer engagement goals.I contributed to market research efforts, analyzing competitor promotional activities and consumer behavior to inform data-driven marketing decisions. I supported product launches by organizing events and crafting campaigns that effectively positioned Samsung's offerings in the market. Additionally, I collaborated with sales and promotional teams to equip them with training and tools to enhance product visibility and customer interactions.In the digital space, I played a role in establishing Samsung's local social media presence and supported the rollout of the company’s first eCommerce platform in MENA, driving online engagement and digital transformation.Supported market research and competitor analysis to identify trends and refine promotional strategies.Contributed to product launch events, enhancing Samsung’s visibility and customer appeal.Coordinated outdoor, radio, and TV campaigns to elevate brand awareness and drive consumer interest.Delivered training for sales teams and product promoters, enabling effective product positioning.