• Responsible for develop and implement community engagement strategies and tactics as they relate to the marketing department and the organization’s strategic goals.• Build mutual relationship with actual and potential community, both online and offline.• Planning social media content and maintaining the content calendar ensuring social media content is regular, relevant and engaging.• Writing engaging copy for use on relevant social media platforms.

• Lead project management for content oriented campaigns including timelines, platform distribution, deliverables, KPIs, postmortems and meetings.• Create, plan, manage and analyze detailed content strategies for client.• Maintain and evaluate the standards for effective, meaningful, and engaging content.• Work closely with writer and designer to ensure effective execution of programming calendar and campaigns.

• Created and supervised book promotion program, both online and offline.• Maintained strong relationship with stake holders: writers, readers, book stores, media, blogger, and community.• Collaborated with media and bloggers to create special book promotion program such as Book Talk in Elshinta TV, RASA in 99’ers Radio Bandung, Mom & Book in UFM Radio Jakarta, and Love Cycle Online Festival for book bloggers. • Developed partnership in book promotion program such as The First Online Book Launching in Indonesia with XL Xplore, Travel Book Road Show with Tripanzee, Alanda Kariza Book Launch with TOMS, and Book Collaboration with Mandiri e-cash.

• Launched in-store promotion program to boost the purchasing of books and stationery such as 3 Days Sale and Book Donation Coupon. • Collaborated with community such as Urban Mama, World Vision Indonesia, Photographer Community of Tangerang, nulisbuku.com, Berbudaya itu Seru, Dharma Wanita Persatuan and Good Reads Indonesia to conduct all events in Times bookstores.• Drafted engaging and effective press releases and copy-writing for advertisement in Jakarta Globe, Suara Pembaruan, and Investor Daily.• Provided weekly Marketing Announcement and daily Advertising Promotion for internal team needed.• Maintained the website of Times bookstores.

• Developed and managed Indonesia Reading Forum Library as a laboratory of community library.• Planned and executed World Book Day Indonesia as annual event for promoting reading and books.• Coached community and school library on library management and reading promotion program.• Executed the capacity building program for Public Library of Bojonegoro (September 2010-February 2011).

• Developed and managed media and resources center strategies, plans, policies, and budgets. • Created and taught media and library skill curriculum for student of Sekolah Cikal.• Provided all resources (books, CD/DVD’s, maps, learning materials, and educational toys/games) needed by teachers and students to support academic activities. • Promoted media literacy and reading interest for student, parent, teacher, and staff. • Planned, collected, and edited all articles for Kabar Cikal magazine.