Mahmud Russel Email & Phone Number

Armidale, Nsw, Au

Guyra, New South Wales, Australia

Baridhara Diplomatic Zone, Dhaka

• Lead all aspects of hotel operations, including sales, marketing, and client relationships.• Develop and implement market strategies to promote the hotel’s services and amenities.• Manage budgets, control costs, and ensure financial targets are met.• Meet and greet guests, responding to inquiries and ensuring a positive guest experience.• Handle customer complaints and concerns effectively and in a timely manner.• Ensure compliance with health and safety regulations & monitor employee performance, conduct regular evaluations, and implement improvements in customer service.• Organize activities and assign responsibilities to employees to maximize productivity.• Build and maintain client relationships to drive sales and repeat business.• Monitor and analyze market trends to identify opportunities for business growth.• Oversee the sales team and provide leadership in achieving revenue targets.• Work with external contractors and vendors to support marketing initiatives.• Participate in industry events and networking to enhance the hotel's market presence.• Handle guest interactions, meeting their needs and addressing queries.• Monitor employee performance and conduct evaluations to enhance customer service.• Develop and implement customer service training programs & updating of hotel SOPs.• Collaborate with other departments to improve overall guest satisfaction.Major Contributions: • Leading the business operation of a business hotel comprised of 55 Rooms, 2 restaurants, 3 banquet hall, Salon, Spa, Health Club with a team of 115+ people by ensuring monthly 72% occupancy.• Secured 15% revenue growth, restructured the pricing & recovered business after COVID stage. • Minimized 12% cost through skill management, manpower management & budgetary control. • Arranged 4 different food festival in presence of all the ambassadors from ASEAN countries. • Successful establishment of service department business unit for extended stay/ long term guests.

Dhaka

A 493 rooms 5 star luxury resort in Cox's Bazar, Bangladesh.Significant highlights:• Manage all sales and marketing along with event service activities. Scope of accountability includes strategic planning, competitive analysis, market positioning, new business development, new product introduction, building strategic partnerships, and building/maintaining client relationships• Leading a team of 18 includes MICE Corporate Sales, Reservations, Marketing staffs and Tour Operations• Establish organizational policies and procedures in relation to sales, develop and create accurate job descriptions• Increase revenues and produce new revenue streams by expanding and restructuring market territories for all Sellers• Achieved the Resort's highest RevPAR index in Resort's history and increased 7% overall revenue in the following year despite the pandemic• Responsible for marketing and public relations of all Resort outlets including accommodation, Sea Pearl Water Park, restaurants, meeting venues and travel desk• Continually develop creative ideas to modify and implement new sales strategies and action steps to increase FIT and group business in a changing market.• Successfully established nationwide hotel retail sales channel by developing and recruiting of 40 plus B2B Travel Partners• Managing regional sales operations including Dhaka, Chattogram, Sylhet, Khulna and Rajshahi • Making a significant retail business growth through domestic leisure market• Successfully deployed state-of-the-art direct booking system/channel manager and make at least 35% business growth • Launched customer loyalty based "Sea Pearl Preferred" membership program• Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required.• Successfully expand the marketing reach into emerging digital and online platforms

Dhaka

[Ascott Hotels Dhaka comprising two boutique business hotels, “Ascott The Residence” and “Ascott Palace”, located in Baridhara, Dhaka. Both combined have 106 guest rooms and suites, 5 meeting venues, 4 restaurants, 1 coffee shop, fitness and massage centre]As the Director of Sales and Marketing of Ascott Hotels Dhaka, I report directly to the General Manager and the MD. In my role I ensure that the business results meet or exceed the budget. Also I showcase skills in setting sales growth goals, building and mentoring sales team, formulating sales strategies and supervising corporate accounts.Significant Highlights:• Ensure business performance through achieving overall revenue goals and managing sales force performance including direct rooms and catering sales, reservation and branding• Responsible for preparing budgets, forecast future market trends and strategic sales planning• Managing key client relationships• Developing financially strong and reliable new markets, plan and penetrate market strategies to gain those• Conducting competitor analysis to get a fair idea of the latest market trends & the competitor moves ahead to achieve market share • Managing e-distribution/ OTA channels for individual property

Baridhara, Dhaka

As Head of Sales and Marketing I conducted the launching of the opening of the hotel “Ascott Palace” in 2015. I introduced the new hotel to corporate customers and was at the same time also responsible for sales and marketing for the already existing hotel responsible worked with existing oneSignificant Highlights• Successfully launched the Ascott Palace, Baridhara, Road 6• Evolved market segmentation & penetration strategies to achieve targets & identified key accounts & strategically secured profitable business and also conducted Market Development Program/ Sales Blitz in generating new leads• Independently conceptualized and implemented sales promotional activities as a part of market development and brand building effort for both the hotels• Efficiently established healthy business relations with clients & strategic alliances for securing repeat business & long term customer loyalty and worked towards solving their queries and complaints efficiently• Prepared strong and reliable MIS reports for facilitating the decision-making process • Providing coaching for the purpose of assisting team in improving their performanceCompany profile available at: www.ascottdhaka.com

Baridhara, Dhaka.

For Hotel Ascott The Residence Dhaka, I was joined for oversee sales operation, corporate account management and team lead combined with rooms’ sales, catering sales, branding and reservation. I was responsible for PR and media relation and MIS reporting related to salesCompany profile available at: www.ascottdhaka.com

Niketan, Gulshan-1, Dhaka.

[Maple International Limited/Group is one of the major Telco service provider company in Bangladesh since 2001, was the major Franchise partner of Warid Telecom, Banglalink and City Cell. Also involve with Agro, Distribution and Travel business]Key responsibilities including-• General Administration, Attendance and Personnel Issues• Employee Personal File Management• Corporate Travel Arrangement including hotel booking, air travel management, Visa assistance etc.• Meeting and Event Management, • Recruiting, training management• Assist to prepare employee payroll• Franchise auditing and report to the Management• General maintenance and supplier management

Dhaka

General Administration, Attendance, Personnel Issues, Personal File Management, Corporate Travel Arrangement, Meeting and Event Management, Staffing, Management Issues.

Master Of Professional Marketing (Mpm), Marketing

Faculty of Business Studies, Department of Marketing

Bachelor Of Business Studies, Management

Higher Secondary School Certificate, Business Studies