Mahnhee Cho Email & Phone Number

Geo Growth; Business Development Lead for emerging market;lead/help/check operational KPIs of existing business line and explore new growth opportunity- Messenger : Indonesia, HongKong, other ASEAN markets- OTT : LINE TV Taiwan

Seoul, South Korea

Explore, capture and cultivate business opportunities in fast-growing Indonesia market under strong alignment with company strategic angle- Understanding business landscape and competitive dynamics in key sector (EC, Fintech) . analyze how market has evolved based on commonality and uniqueness on its own . probe and assess rising players of its business angle and strategic focus . join potential investment opportunity discussion with clear business angle- General management capability to lead & drive agenda across cross-functional teams by clarifying complex issues & building up consensus at all levels

Seongnam, Gyeonggi-Do, Korea

“Devoted to Top-/bottom-line KPI achievement in pursuit of capturing eyeballs of Millennial, Gen Z”- FP&A on overall Indonesia Business Operation to stay balanced with company P&L plan + identify/prioritize/execute tasks for P&L improvement- Given Ad Product assets on Messenger via internal(Official Account, LINE Ad Platform) & external programmatic platform (Google Ad Manager), lead/help/check local sales activities in terms of HQ coordination with executives, product teams and handling feasible Ad solution partners in the market (e.g. Ad Measurement, Brand Safety)- As the Ex-director of LINE TODAY(News), analyzed content market landscape & explored new initiatives via partnership such as K-drama in AVOD, Music Performance Video (global music label; Universal Music, Warner Music, Billboard Indonesia), Football Clips (Manchester City, La Liga) & Meme/Humor (local creators)

Gangnam-Gu, Seoul, Korea

Reintegration of ENTRIX business entity into bigger subsidiary of SK telecomContinuous business execution with different angle

Seoul, Korea

The Business & the company- 'Cloud Streaming' media solution biz; key innovator for mainstream Pay TV media worldwide- Armed with cloud computing edge, it drives better performed service, timely product delivery, ROI improvement and unified TV apps ecosystem at massive subscriber base- wholly owned subsidiary of SK telecom for the next generation TV mediaThe role & responsibility - Global Biz Dev Lead- 3 contracted PoC(Proof-of-Concept) projects with Deutsche Telekom, Orange(French Telecom)- Given paradigm shift to ‘Cloud’ topology & proven references in Korea, led to share our success story with global Pay TV Operators (mainly western EU Telcos) & CE/platform vendors (Samsung, Huawei) and captured the business opportunity with this intriguing technology- With seasoned experience in On-demand Video & keen interests in TV media, always eager to put business rationale first over technology itself by nailing 'Why'Connecting the dots from Product Manager experience- To showcase the potentiality & advantage of core technology, led the flagship service prototypes 1) Multi-view : fancy way to enjoy multiple live video / channels without missing a blink 2) TV Commerce : well-versed in TV shopping market dynamics, visualize UX enhancement empowered by Cloud technology

Jung-Gu, Seoul, Korea

“As true-believer of mobile-driven TV innovation, devoted to making it happen based on in-depth understanding of dominant Telco’s media strategy & organizational dynamics”The Business - 'hoppin' - the best mobile premium Video On-Demand in KoreaThe role & responsibility- Partnership : made two successful cases from the scratch : “Content-Device bundling in SK telecom’s iPhone6 launch promotion” : “Content placement marketing with CashSlide (Top 6 mobile traffic app)”- Product : led the iOS App launch & fostered by balancing the aspect of Premium Video Service in the most fast-paced market (tiered TVOD, categorized SVOD) with In-App Purchase Rule of App Store

Seoul, Korea

Multi-screen Video Service - Telco's everlasting '3 screen media' initative - Media Industry analysis & opportunity assessment, Biz Strategy formulation - Led Prototype projects on Targeting Ad product on personal media, Video Search, Billing

- posted exceptional sales figure by driving on-site Wedding Exhibition promotion initiative (multiple sales excellence award-winner)

- Payment product manager in market-leading services; SayClub(Chat), Pmang(Game)- Successful pioneer in bringing payment tools (e.g. phone-bill) at early internet era, achieved 20% revenue increase via UX renewal/optimization project

Snu - Line Future Leaders Program; Mba Certificate For Company Commissioned Executive Mba

'Summa Cum Laude' Award-winner for Academic Excellence

Bachelor Of Arts (Ba), Business Administration

Activities and Societies: Co-founder & founding leader of basketball club in Business school ‘Magna Cum Laude’ Award-winner for Academic.