- Helping M&A Professionals close more deals by connecting them with their ideal prospects- Consulting on M&A pipelines and sales strategies for higher client conversions- Building data systems for efficient and effective targeting - Developing training systems to build a strong company culture and elevate team members- Managing Internal client acquisition strategies- Designing strategic and insightful marketing content and industry insights around the M&A landscape

• Audience segmenting, insight development and strategy• Designed B2B marketing plan, KPIs and execution plan• Successfully launching a micro-market with 10+ outlets for testing• Designing marketing collateral distributed to micro-market, measuring impact of collateral against KPIs (traffic, downloads)• Creating content using Canva and managing social media channels• Connecting with relevant investment companies to scale product • Setting up media plan with a focus on connecting with relevant news outlets and tech influencers

• Rebranded and relaunched Fabbitt Apparel with new website and team• Overlooked an 80+ designer brand luxury e-commerce store: managing brand portfolio.• Designed overarching IMC strategy based on industry and audience analysis – strategic channel selection with dedicated targets• Effective performance and social media content marketing leading to a 100% increase in website traffic, a 2-3 % increase inconversion rates and 25% increase in social media following.• Designed marketing calendar and conducted 7-8 launch campaigns annually; managed and supervised all campaign from ideationto overall execution – inclusive of photo shoot, art direction, model selection, editing and channel launch• Managed all public relations with a focus on social media – Lead on 3-year celebration influencer campaign with 15 top influencersin Lahore• Mentored, trained and supported company’s cross-functional teams, including customer service, marketing, and businessdevelopment• Prepared a timeline for management that insured all planning aspects were accounted for while maintaining proper communication.Worked with all teams to set goals and objectives on a monthly basis.• Regularly reviewed and updated client (designer) contracts and streamlined forms for legal documentation to keep on file for liabilitypurposes.

• Overlooking design and creative for all marketing collateral – tickets, banners, posters, social media • Manage social media content strategy and execution• Manage media relations and media partnership for the event• Overlook influencer and PR strategy for the event: inclusive of inviting key influencers, magazines and media – ensuring coverage of event on digital and in print• Manage performance marketing for event – have increased attendance by 25% with each event leading to an increase in ticket sales.

Worked with brands across different industries including: - Healthcare- Fashion Retail - Organic Foods & Beverages- E-commerce- Luxury Housing- Developing brand development strategies along with brand guidelines- Creating strategic social media brand and engagement strategies- Executing paid campaigns across Facebook and Instagram - Launching lead generation campaigns across Facebook, Instagram and Whatsapp - Managing influencer and media relations

• Conducting marketing research; both secondary and primary for industry analysis and target persona development• Developing overarching marketing strategies and branding framework in collaboration with conventional agency• Developing launch strategy -- IMC planning with PR channel focus with calendar, timelines and execution plan• Constructive creative briefs for design elements and launch campaign• Developing content strategy and marketing collateral for social and digital platforms• Training for Zoho software management• Creating franchising system and associated forms

• Digital and social media strategy for Sapphire Lawn, Sapphire Home and Pret lines.• Management of Sapphire Instagram — Content planning and execution.• Copy writing for all marketing materials disseminated.• PR coordination and management for entire brand.

• Created social media presence on Instagram• Planned and developed content for Facebook and Instagram• Created monthly and weekly content calendars• Developed advertisements for ARC events• Redesigned all brochures and academic material

Lead publicist for L’Oreal Paris Pakistan (Hair Color, Hair Care, Makeup, Skin):• Color Riche 30 YR #ColorEverAfter Campaign: organized and directly managed the PR for the largest campaign for L’Oreal Designer Makeup Paris with organic reach over 8 million.• Excellence Crème Legends Collaboration: campaign planning and PR management for collaborative project with fashion label ‘Elan.’ Provided on-ground PR services for fashion display and associated event. • Makeup Genius (MG): launched MG in Pakistan with key influencers’ videos and a first-of-its-kind snap chat raid with each snap posted having over 4000 views.• Revitalift: Managed account for #Newme campaign and engaged key influencers for advocacy. Launched Classic Revitalift social media campaign.• Extraordinary Oil: Organized pre-hype and on-ground PR and content management for launch. Supervised campaign management and coordinated directly with digital team for innovation in campaign.Pakistan Fashion Design Council (PFDC) L’Oreal Paris Bridal Week’15: • Lead publicist for PFDC and L’Oreal Paris which entailed media management for all participating designers and all L’Oreal Paris brands.• PFDC Sunsilk Fashion Week’15: Media management for PFDCNon-Profit Organizations: • Developed PR plans for Citizens Archives of Pakistan and Khayaal Fest 2015.Fashion Brands:• Mina Hasan: strategy and social media media management, and on-ground PR.Entertainment: • PR execution for first Pakistani animation, "3 Bahadur."• Strategy development for political PR for Sharmeen Obaid-Chinoy's Oscar-winning documentary- "A Girl in the River: The Price of Forgiveness." PR campaign entailed exposing policy makers to the documentary and the movement to change the bill on honor killings.• Talent management: developing talent portfolios, social media strategies, and endorsement pitches for musicians, actors, and models.