Facilitate improvement of the consumer research and shopping experience utilizing merchandising strategies and objectives, customer information and behaviors, journey analytics, competitive benchmarking, and business insights for Site Events and Audiences, Decorative Holiday, Hardware, & Outdoor Garden categories with a combined $1.3 billion in online gross demand. ● Lead research and implementation of the Halloween and Holiday annual project, including the optimization of taxonomy, merchandising, and customer purchase path across 9 category and content pages. Project resulted in an increase in traffic by 154%, increase in gross demand by 275%, decrease in bounce rate by 12%, and decrease in exit rate by 29% compared to previous year. ● Establish and implement process improvements in conjunction with cross-functional Decorative Holiday partners to refine the project timeline, providing a 2-week time savings to be leveraged for creative execution. ● Evaluate category strategies of key competitors, learn user shopping patterns in-store & online to understand emerging trends, and leverage qualitative/quantitative data to improve customer satisfaction, increase traffic and sales, and improve conversion for categories across the Outdoor Garden department including Fertilizers, Organic Gardening, Planters and Live Goods. ● Utilize customer centric metrics and learnings from Outdoor Garden, combined with online merchant priorities, to identify the top 5 opportunities for improvement within the Hardware department ahead of transition to bi-weekly Department Business Review. ● Train and mentor new team members via weekly touch base meetings to yield guidance and review assigned tasks

Analyze the online performance, identify opportunities, and drive plans for improvement across various ecommerce areas to drive growth for Outdoor Power Equipment on Lowes.com.● Conduct weekly business performance review of revenue, traffic, conversion and other online metrics for 29 product groups to understand areas of success, formulate insights, recommendations, and action steps to enhance online performance.● Lead project performing a deep dive into the Pressure Washers category with a goal of reducing the online market share gap with competitor and increasing conversion to be in line with enterprise by expanding the assortment offering and partnering with new brands.● Develop relationships with vendors, including Briggs and Stratton, Husqvarna, John Deere, and Kobalt, to optimize the online presence of their products and brands.● Collaborate with cross functional partners including Merchandising, Search and Navigation, SEO, Product Content and UX to deliver a best in class experience for consumers within Outdoor Power Equipment on Lowes.com.

Developed and implemented the ecommerce product line plan and strategy to help drive awareness and revenue for American Greetings on third-party retail partner sites including Amazon.com, Amazon Prime Now, Walmart.com, and Zulily.● Managed profitability of multiple product lines including 5 birthday and everyday card lines and 4 seasonal holiday lines. Additionally, served as lead on two new project initiatives for the ecommerce team.● Analyzed point of sale data, retail shipments and fulfillment along with consumer and macro trends to create holistic product strategy plans for yearly holiday refreshes to meet each retailer’s needs and requirements.● Collaborated with team in redesigning existing database to track all ecommerce product from inception to launch, increasing ease of use by cross functional counterparts.● Launched American Greetings card lines on Amazon.com and Amazon Prime Now. ● Spearhead ecommerce partnership with Walmart.com through inventory forecasting and allocation for seasonal occasions, developing communication process for Walmart specific pricing, and line listing of everyday designs.● Partnered with individuals across multiple creative teams, global sourcing, and resource planning to develop a cost effective product offering to test and promote on select retailer’s online grocery pickup platforms, including Clicklist and Instacart.

Executed the product line plan and strategy to help drive productivity for over 40 retail partners including Meijer, CVS, Duane Reade, and Wegmans.● Optimized retail card department profitability by managing the annual assortment rotation for specific birthday and everyday product lines including funny birthday.● Organized and led rollout for revision and rebranding of the Thinking of You occasion including new to retail product designs, visual merchandising, and fixtures. In conjunction, served as key contact person for resolving revision issues at retail.● Facilitated the implementation details of full card department signage rebranding test, with phase one of the rollout occurring in retail stores including Rite Aid and Wegmans.● Created test and learn strategy and execution process for justWink card line and future line expansion.● Improved retail inventory turnover by projected 10% by reconfiguring product assortments and eliminating poor performing sku’s for feminine birthday product line.● Created over 100 visually stimulating planograms for numerous occasions resulting in more effective merchandise flow.● Utilized SAP system to implement strategic business plan for assigned occasions.

Managed, coordinated and executed all site merchandising, promotional offers and creative requests on a weekly basis for Cardstore.com, an American Greeting brand.● Prepared content and merchandising plan for the Cardstore and Creatacard mobile apps. Developed content line list based on current trends, consumer learnings and content analysis, while working collaboratively with content manager and creative to launch new cards specific to the mobile customer on a monthly basis.● Developed integrated marketing/merchandising plan and calendar based on insights obtained through Google Analytics, Qlikview, and consumer usage. Supported marketing teams including affiliate, display, email, social, and SEO to align messaging across channels. ● Created and managed site optimization test and learn agenda for card promotional pricing, product and marketing initiatives.● Presented weekly detailed competitive landscape overview to drive awareness and understanding of print-on-demand market.● Assisted with onboarding interns and delegation of assignments, tasks and responsibilities.

Assisted Marketing Manager on all communications for ecommerce, editorial, marketing, subscriptions, advertising, brand, merchandising and community development initiatives for Webshots©, a former American Greetings brand.● Managed social media strategy to engage readers and increase brand awareness which included, but was not limited to, managing daily content on Facebook, Twitter and Webshots blog with 55,000+ followers.● Owned content creation for the weekly marketing campaign sent to subscribers via email based on evaluation of analytics data and observation of global holidays.● Coordinated on and off site marketing initiatives in collaboration with the marketing team including SEO/SEM, OMS and announcements for Webshots© new product launches and brand partnerships.

Managed all content for the Webshots© photo business within American Greetings Interactive division serving email subscribers worldwide.● Created, analyzed, promoted and produced professional and community photography content used on Webshots© photo site which housed more than 520 million photos and is one of the largest photo and video sharing sites available.

Investigated and reconciled inventory discrepancies to provide material control and data integrity within a $54.1 MM manufacturing facility that produces automation hardware and software solutions.● Assisted with maintaining production schedule by correcting inventory discrepancies related to overages and shortages, material quality issues, work order inconsistencies and aged order problems. ● Executed process improvements to increase inventory accuracy through daily cycle counting, processing engineering change orders and troubleshooting COGI errors.