Michael Mahoney Email & Phone Number

Toronto, Ontario, Canada

Helping to lead on research, insights, and strategic positioning for clients across the NATIONAL and Avenir Global network.

Toronto, Canada Area

Leading strategy development for clients across a variety of industries such as healthcare, energy (oil, nuclear, renewable), public policy and more.Management of qualitative research product, Belief Based Behaviour research - an innovative application of digital ethnography to uncover the conscious and unconscious values that drive consumer decision making.Experience working with complex emotional insights into human behaviour.

Toronto, Canada Area

Leads NATIONAL's digital ethnographic research, which powers deep human insights and strategies that connect with their intended audiences.- Build and support strategy for multiple clients across all industries at National PR- Develop new client relationships through research, pitching, and service- Build innovative processes internally that win new business- Grew accounts through application of insight backed strategies

Mississauga, Ontario

At OSL/MatchWeld I develop innovative digital strategies for our clients, which support our shopper solutions teams - driving engaging experiences for consumers.

At Talent Formula we help HR professionals maximize their effectiveness by maximizing the benefits of technology and creating smart work flows

Turning online touch points into real life opportunities by creating memorable experiences and integrated strategies that create word of mouth marketing.- Digital strategy (e-marketing, social and earned media)- Leveraging social media to extend brand impact- End to end program development, delivery and management- Community development and management

-Mobile application strategy development and project management (iPhone and Blackberry)-Global social media strategy development-Launched corporate blog-Oversaw re-launch of facebook presence-Marketing support to regional offices across Canada and the USA

Building an employer profile within Social Media channels Brand Monitoring within Social Media channels Social Media strategy development and execution Community development for talent sourcing Internal Social Media education New Media monitoring and sentiment analysis Campaign management

• Worked on strategic management issues ranging from recruitment to business development• Aligned AIESEC Morocco projects with Millennium development goals to create greater awareness for AIESEC and generate favorable public engagement opportunities• Developed national expansion strategy• Worked with national and regional executives to design and execute national communications strategy• Created marketing and community outreach strategy

• Lead a virtual team based in 13 countries which oversaw marketing and communications initiatives in all 107 countries of the AIESEC Network. • Personally coached National Vice Presidents in Russia, Romania, Spain, Canada, and Morocco• Was responsible for developing training programs around brand management, marketing campaign management, and press and media relations. • Developed organizations internet, web2.0, and social networking marketing strategies. • Worked closely with head office in Rotterdam, The Netherlands and corporate sponsors such as Unilever.

• Developed large scale strategic partnerships • Nurtured and expanded current large scale accounts with customized servicing and program management• Member of Strategic Steering Team which drew up three year organizational strategic plan• Coached 27 regional offices on sales and client servicing leading to increases in account retention from 30%, to 80% in one year• Networked and built relationships with key organizations and individuals from all levels of management• Developed and facilitated training and business strategy sessions at national and regional conferences across Canada with audiences of up to 300 delegates• Negotiated and wrote customized contracts for key accounts

• Responsible for the operations, results, and health of AIESEC’s office in Windsor Ontario• Raised local office retention and activity rates to highest levels in 8 years• Created an advisory board which was representative of local industry and key stakeholders to ensure long term sustainability and oversight.• Oversaw Vice Presidents from six departments ranging from finance to marketing.• Collaborated with Regional VP on implementing national and international standards within local office• Developed partnerships valued at approx. $130,000• Represented AIESEC within the greater community and to key stakeholders.

• Responsible for developing mutually beneficial relationships with corporate partners in the Windsor community. • Developed contractual agreements for partnerships• Formed strategic relationships to build long term partnerships • Designed and implemented sales training program• Built sales and marketing teams

• Honored as 5th highest producing sales representative for southern Ontario region within first 2 weeks. • Promoted to key staff member which included training and employee development responsibilities. • Specialities included lead generation and sales force motivation.