• Managed GSK Pakistan's Dermatology portfolio valued at 8 billion PKR, managing four key brands.• Formulated strategic brand plans for the Dermatology portfolio, aligning with overarching business objectives.• Launched an HCP engagement campaign centered on case-based learning, significantly enhancing engagement.• Partnered with the OC Execution team to design and implement brand detailing campaigns, reinforcing market positioning.• Created personalized content based on channel reception insights, optimizing open rates and engagement

• Engaged customers to understand their needs and translated feedback into actionable insights across multiple specialties.• Improved customer engagement touchpoints by developing customized content, implementing adult learning principles; 40% increase in NPS in post activity feedback.• Analyzed gaps and opportunities to drive brand’s market share, realigned brand strategy, and introduced new engagement platforms (F2F + Digital) targeting an untapped segment.• Created a brief documentary spotlighting brand's legacy and quality standards, including HCP testimonials to emphasize its superiority vs generics.• Performed content gap analysis with customer-centric approach, delivering these revisions through various channels including email, WhatsApp, product slide-decks, webinars, and GSKPRO.• Achieved improved in-chamber sales performance by working closely with the sales force and the selling excellence team, leading the creation of essential support materials.• Managed monthly product forecasting requirement to achieve set targets to drive market share and maximize revenue.• Conducted regular market research & developed competition framework for in-depth analysis. • Worked closely with cross-functional teams to simplify key organizational processes as a culture agent..• Developed brand strategy decks for annual/cyclic meetings for responsible portfolio; Anti-infectives

• Spearheaded the Sputnik-V vaccine launch with an international KOL-led webinar and coordinated a nationwide campaign across major hospitals.• Relaunched a probiotic, driving a 35% increase in brand growth by penetrating new market segments• Launched "WinInSeason", an initiative to increase brand awareness and conduct taste trials with highly potential chemists and HCPs.• Developed and implemented the "Knowing Your Brand" campaign to engage distributors and enhance product understanding among order bookers.• Created brand strategic and activation plans for key therapy areas such as Antibiotics, Hepatology, and Probiotics.• Introduced "Pait ki Kahaani, Mahireen ki Zabani," an HCP engagement campaign featuring KOL insights on gut health.

• Conducted comprehensive field visits and product presentations across rural Pakistan, engaging over 2,000 healthcare professionals and resulting in a 25% increase in brand visibility.• Designed and implemented the "LIFT" campaign to address injection administration challenges in rural areas, featuring simulation-based training.• Created scientific content, including e-detail aids, product slide decks, and disease awareness materials, in collaboration with the medical team to address market needs across Pakistan.• Assisted the Category Brand Manager in developing and launching the TV commercial for Enterogermina, Pakistan’s leading probiotic.• Coordinated with key stakeholders to successfully plan and execute the "3rd Allergy Experts Meeting 2020," with a 30% increase in attendee satisfaction.• Developed "VConnect," a digital platform that facilitated engagement with healthcare professionals during COVID-19, resulting in a 50% increase in virtual attendance at scientific sessions.• Contributed to the establishment of social media pages for key consumer healthcare brands, and fostering direct consumer interactions.

• Assisted in conducting quality control tests and audits to ensure compliance with regulatory standards and internal procedures.• Supported in updating 50 quality assurance protocols related to equipment use.• Reviewed and verified batch records and documentation for accuracy and adherence to quality standards.

• Gained expertise in therapeutic drug monitoring, preparation of chemotherapeutic and IV dilutions, and management of drug interactions and pharmacist interventions.• Developed skills in adverse drug reactions reporting and management and conducted clinical observations with consultants and expert clinical pharmacists.