Mahwish Ehsan Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Content Strategy, Budgeting, and PlanningManaged global content localization across MENA markets, allocating budgets for content updates and delivery.Reviewed, analyzed, and disseminated relevant digital content, gathering user feedback for optimization.Market Expansion and ComplianceDeveloped market expansion roadmaps, aligning with the latest telco compliance and regulatory guidelines.Negotiated and adhered to evolving regulatory frameworks, ensuring timely implementation for ongoing and new services.Operations, Technical Delivery, and Service ManagementPrioritized service delivery for 20+ services in the MENA region through sprint planning.Collaborated with internal and external teams to identify and address critical tasks, leveraging project management tools like Asana.Ensured accurate data reporting and analysis by conducting quarterly reviews to align user analytics, ARPU, cost, and returns with partner metrics and internal content management systems.Brainstormed with stakeholders to develop commercially viable digital products and enhance the company's global digital footprint.Gathered API and technical documentation for new product integrations, facilitating seamless collaboration between product development, UI/UX, and compliance teams.Data Analysis and ReportingConducted daily analysis of user data, ROI, and revenue to identify performance gaps.Continuously monitored API usage and explored innovative applications for optimal utilization.Collected, analyzed, and presented MENA region revenue and market footprint to senior management and stakeholders.

Dubai, United Arab Emirates

My biggest opportunity in this role is the decision-making power. Besides VAS, I involve in E-sports, Digital Voucher Platform, Digital voucher resale for various categories. Multiplied revenue with major players like TIMWE, Qanawat, Bizao, DV, Telenity, Paytm, Universe Telecom, Mondia & most of the MNO’s in the region. Fraud management in the region with Evina, MCP & Empello solutions. Improved E2E integration process pre & post product launch.Digital Product Innovation & Enhancement:I involve with backend and frontend developers to finalize animation, streaming, gaming, e-sports content for VAS & other segments. Product innovation ideas & roadmap to develop robust platforms for telco partners. With A/B testing defining customer journey & practice the region’s best UI, UX trends.Operations, Technical & Service Delivery:Sprint planning to set priority for 20+ services in MEA region. I sit closely with my inhouse & external team to identify Important & Urgent tasks & define the action plan using project management tool ASANA. To ensure correct reporting of data and analytics, I hold quarterly housekeeping activities to align user analytics, ARPU, cost & returns with each partner & our internal content management system. Brainstorming with stakeholders & developing digital products with commercial stability and outreach to enhance company digital footprint globally. I gather API & other technical documentation for new product integration. I ensuring seamless collaboration between product development, UI, UX & compliance.Marketing, Reporting & User Engagement:Translate ARPU, ROI, user insights, bug-fixing & hazard reports of cross platform digital products, I present monthly reports to the company stakeholders. To boost product visibility, I develop incentive plans, rewards & UNR offering to improve customer loyalty & LTV. I alongside build digital marketing plan to boost customer intake. I run Google ads campaign with media buyer & work on daily optimization.

Dubai, United Arab Emirates

My greatest achievement in this tenure was being able to timely integrate and launch various digital products in the key markets in MEA region. As the VAS products owner, I have been able to deliver projects in all mobile networks in KSA, Oman, Qatar, Bahrain, Palestine, Morocco, UAE, Algeria and Palestine. Being the ambassador of Forest Interaction in the MEA region, I have groomed the company’s image and managed all partner relations and made important decisions in the company’s best interest. I have managed to improve the UAE entity cashflow to 10x as compared to the past year. Our digital footprint had rapidly increased and our content monetization has sky rocketed.Product Marketing and Health:Being responsible for user journey & subscription flow, I have closely worked with industry’s biggest mobile aggregators on designing the user journey with full compliance. I have delivered trending campaigns by ensuring technical stability in the development process. Digital Strategy & Planning:• I have connected and integrated a variety of digital content categories with various mobile network operators in the region. Approaching high ARPU markets with region specific plan of action to ensure 2x revenue each quarter. After market research and analysis, I worked on business cases and achieved the KPIs with back to back successful digital product launches.Digital Marketing:• I have spearheaded the digital marketing plan along with budget allocation to region wise promotional channels to improve customer journey, footprint & loyalty. I have mastered telco regulatory compliance for each market in the MEA region and brought industries best UI and UX practices to life for product innovation and promotional campaigns. HR/Accounting/Legal/ Administration:• I have also proficiently managed complete administration of the UAE entity from annual license renewals and other formalities, support finance and auditing, invoicing & payments, legal and contractual agreement.

Dubai, United Arab Emirates

• Leading and implementing strategies in collaboration with various media groups for PR & advertising, media relations, press releases & magazine publications.• Managing teams for conducting case studies on the competitor digital footprint to improve search engine optimization, understand market segmentation and brand positioning, refine websites and outreach strategy (digital and PR) of contemporaries.• Planning to curate industry news and information to run newsletters and outbound + inbound content marketing strategy (report, market research, podcast, webinar etc). • Managing custom digital design, PR & marketing strategy, guidelines, design, social media marketing, blogs, white paper, newsletters.• Heading teams to develop corporate branding (stationary, brand guidelines booklet, templates, brochures, presentation’s for client, vendors, investors).• Developing and managing events and exhibition strategy and budgets along with design implementation.

Dubai, United Arab Emirates

- Leading strategy tracks of clients - Conceiving ambitious topics and working directly with clients, fellow strategists, and designers to establish relevant and inspiring context making it simple and digestible and arrive at successful design solutions.- Organizing, conducting, analyzing, and synthesizing primary and secondary research into actionable insights- Creating presentations, including writing, thoughtful images speak in a visual language and telling a compelling story, with a strong design voice and point of view on where to go and why.- Working with industrial designers, digital designers, visual artists and graphic designers on the creative process.- Actively participating in a variety of strategic and creative activities to translate competitive realities into business, product and brand innovations.- Collaborating with account management and team leads to define/refine scopes, briefs, and approaches to projects.

Dubai, United Arab Emirates

- Oversee product design and development as per mood board against schedule and budget.Presenting final design renders for owner’s review and approval. Review, negotiate and recommend for approval/disapproval on design changes.- Coordinating and aligning with vendors for processing monthly invoices and payments.- Head and manage procurement of selected materials. Implement corrective measures for identified challenges and issues.- Support marketing team for interior and outdoor photography sessions using props.- Brainstorm with designer on special research and technical projects.- Manage entirely materials and data to help establish and maintain effective communication and information systems within unit.

Pakistan

- Recruiting, training, supervising and appraising staff. Carry out interviews, hiring and training activities alongside assigning and directing work, appraising performance, rewarding and disciplining employees, addressing complaints, and resolving problems.- Managing budgets and providing stakeholders valid information for stages of planning for accurate budgeting, staffing and capital improvements.- Maintaining statistical and financial records. Reviewing, analyzing and presenting monthly financial reports and review weekly project data to oversee vendor summaries, site inventories, market analysis, advertisements, revenue generation and cost reduction.- Overseeing pricing and strategizing to utilize available inventory and stock control.- Maximizing profitability, meeting sales targets and motivating staff to do so.- Managing customer relations and providing long-term solutions in the best possible interest for the company.

Pakistan

- Identifying new products as per latest market trends and collaborate cross-functionally with product management, engineering and user research team to ensure a smooth, data-driven product development process.- Create thoughtful and appropriate solutions to design challenges of all sizes by translating research insights to new products tying in with market needs and consumer preferences, catering to the business requirements and technical constraints.- Produce engaging experiences using sketches, storyboards, architectural blueprints, prototypes and test functioning to collect feedback and improve the design process.- Research for suitable materials and techniques considering project budget.- Improve the design of existing product portfolio.- Gathering feedback from product users.

Dubai, United Arab Emirates

- Coordination of safe return or storage of collection pieces and assisting in the setting up or assembly of pieces for display.- Maintains and updates accurate records pertaining to the collection, using a computerized collections management system.- Assists in exhibition curation as directed, to include retrieval of materials, researching and verifying information, correspondence with lenders, artist, and donors, and generating exhibition copy.

Bachelor Of Arts (B.A.), Islamic Fine Arts, Grade A+ - 93% - Distinction*

Graduated in degree of Bachelors in Islamic Fine Arts, which might also be understood as Traditional Arts. With executing my work.

Education record