• Establishing campaign-specific media plans based on predetermined objectives, to set KPIs and metrics to help estimate the results and plan costs accordingly. • Strategically setting up campaigns to ensure a higher acquisition percentage for MQLs (Marketing Qualified Leads) & SQLs (Sales Qualified Leads).• Delivering consistent data-backed consults on campaign content and visuals.

• Ensuring accurate setup and management of paid social campaigns in the GCC (UAE, KSA, Qatar, Bahrain) and Lebanon through Snapchat and Meta Ads Manager.• Directing a team of creative designers, videographers, and copywriters to create content for paid and organic social.• Maintaining a 5-7% conversion rate on four e-commerce websites operating in the GCC & MENA regions with a cumulative ROAS of 10.5.• Creating weekly, monthly, and quarterly reports to monitor costs and ROAS of paid campaigns across multiple channels, to ensure best optimization practices.• Ensuring the proper setup and seamless performance of datasets such as Facebook Pixel and Snap Pixel through Google Tag Manager.• Creating marketing campaigns with strategic influencer placement to increase customer acquisition. • Managing and continuously optimizing four SaaS-based (Shopify) websites on front and backends. • Conducting A/B Testing across media channels to find new opportunities that decrease customer acquisition costs.• Developing content strategies that maximize community reach and engagement.• Moderating community activity across multiple social channels and networks.

I have always believed that advertising & design are a match made in heaven. I love visual communication, but I am especially experienced in marrying visual and non-visual communication to create a lasting brand identity that can be adapted across different channels.▪ Creating memorable brand identities paired with structured communication guidelines for multiple clients across different industries. ▪ Creating static and non-static creative assets.

▪ Ongoing moderation and escalation of social media channels; promptly responding to followers, comments, and inquiries.▪ Scheduling and publishing social media posts through Meta Business Suite.▪ Creating and publishing boosted social campaigns.

▪ Collaborated with UNHCR to hold on-site sit-downs with a registered sample of Syrian refugees to cumulate field data and report socio-economic trends. ▪ Conducted phone surveys with a sample of Lebanese citizens affected by the Beirut Port blast to measure and analyze the success of multiple relief campaigns.▪ Disclosed the number of completed surveys and reported unparalleled situations to team lead.

▪ Developed monthly editorial calendars.▪ Ensured quality control of social media content, both visual and text-based. ▪ Led, managed, and collaborated with a team of creative writers to generate text-based content.▪ Coordinated with the design department to deliver creative assets. ▪ Moderated community activity through social media channels.▪ Measured and reported community performance. ▪ Set-up paid awareness campaigns through Ads Manager.

▪ Created content and managed multiple social media accounts for Ghadi Streams Center, an educational summer program at Irshad & Islah NGO.▪ Led a team of photographers to document on-field activities.