As the Director of Marketing and Communications at Majid Al Futtaim, I lead the development and execution of integrated marketing strategies that drive growth, loyalty, and innovation across multiple sectors and markets. With over 22 years of experience in marketing, branding, and sales, were toped delivering great results and value for diverse and complex businesses.My specialties include business development, brand management, advertising, and trade and sales management. I have successfully launched and managed several brands and products, conducted market research and analysis, and forged strategic partnerships with key stakeholders. I am a certified marketing plan professional, with a diploma from DePaul University. I am passionate about creating and communicating compelling stories that connect with customers and inspire action. My mission is to enhance the customer experience and the brand reputation of Majid Al Futtaim, one of the leading conglomerates in the Middle East, Africa, and Asia.