Performance Marketing Supervisor
Current▪ Co-create comprehensive outreach strategies across multiple online platforms together. Oversee the execution of these strategies, ensuring alignment with broader business goals.▪ Develop and execute high performance campaigns on Facebook, Instagram, Google Ads, email campaigns and native ads in Egypt, GCC and Europe to maximize ROI while maintaining a good LTC/CAC ratio.▪Analyze campaign data to identify trends, insights, and opportunities for improvement, suggesting ways to improve creative psychology, audience targeting, bid strategies, cross-channel performance impact.▪ Maintain a continuously active loop from insights discovery to strategies and tactics refinement, with a focus on the Activation phase as much as the Acquisition one▪Demonstrate and apply in-depth knowledge of various online platforms to maximize campaign effectiveness. ▪Stay abreast of new features and best practices in platform-specific outreach▪ Work closely and cross-functionally with other teams, including Sales, Content, Analytics, and Management to ensure a cohesive and integrated approach to outreach campaigns▪ Provide regular reports on campaign performance, insights, and recommendations to senior management and other stakeholders.