Maia Bell (Mccoy), Mba Email and Phone Number
I am a successful marketing generalist with over 15 years of marketing experience in many different industries including financial services, insurance, retail and broadcasting. My skill-set and industry expertise are comprehensive and up-to-date. My career has seen its share of achievements and my skills are as follows: - Lead, manage, develop and distribute integrated marketing strategies and plans - Manage budgets for mid and large scale projects - Develop and execute communications strategies including editorial calendar creation, management and distribution - Partner with internal and external business partners including c-suite executives, sales professionals, relationship managers, etc. - Support client retention and new business development/acquisition - Manage multi-channel marketing programs- Utilize measurement tools to analyze marketing programs via google analytics and HubSpot - Lead cross functional teams comprised of creative team members, sales executives, etc. - Create journey maps for client experiences- Analyze marketing campaigns - Manage digital marketing initiatives including social media marketing and lead gen campaigns - Craft messaging and lead content marketing efforts including thought leadership programs comprised of blog posts, vlogs, infographics, white papers, etc.
N\A
View- Website:
- transunion.com
- Employees:
- 8164
-
Independent Marketing ConsultantN\APhiladelphia, Pa, Us
-
Advisor, Marketing CommunicationsTransunion Mar 2023 - Present
-
Independent Marketing ConsultantN/A Dec 2003 - PresentPhiladelphia, PaManage marketing efforts for small businesses such as the completion of strategic marketing plans, communications strategies and creative programs including marketing campaigns and event planning for major productions. Partner closely with speakers on presentations and create customized marketing materials and programs to boost sales, maximize company brands and increase visibility such as brochures, newsletters, social media content, flyers, ads (print and digital), e-mail campaigns, digital media programs etc.
-
Senior Manager - Marketing B2B Propositions & ExperienceAssociation Of International Certified Professional Accountants Oct 2020 - Mar 2023 -
Digital Strategic Marketing ManagerPma Companies Jun 2017 - Mar 2020Blue Bell, PennsylvaniaDrove social media brand strategy and content development for PMA’s digital channels including but not limited to social media and the web.• Developed and manage sponsored and organic social media programs and create content for all digital channels for PMA, Old Republic General Insurance Group (ORGIG) and other strategic operating companies (SOCs) under ORGIG • Managed targeted e-mail marketing programs and lead gen campaigns, blog and social media content using HubSpot• Monitored digital performance of social channels, e-mail campaigns and website through google analytics and HubSpot• Managed integrated editorial calendar to include content for the blog, social media, web, e-mail campaigns, etc.• Crafted broker specific content for the blog series and website to get PMA's thought leadership into broker portals • Developed videos in support of PMA’s storytelling initiative including but not limited to vlogs, product specific and HR -
Strategic Marketing ManagerLincoln Financial Group Mar 2015 - Dec 2016Managed the marketing strategy and planning of Lincoln’s employee benefits product lines, sponsored industry conferences and proprietary events in support of the distribution sales organization. • Developed and implemented comprehensive strategic marketing plans within budget to align with the goals of the internal group protection organization including customer centric marketing initiatives to reinforce the Lincoln story• Coordinated multi-channel integrated campaigns across various platforms including digital, print and social media which increased brand awareness and sales in the dental and absence management product lines • Led cross-functional teams of 7-10 people for marketing programs for events ensuring that deliverables were executed flawlessly • Identified sales growth opportunities and connected prospective clients with individuals in the distribution organization, maintained client retention and drove top line growth• Conducted market research for competitive intelligence and identified opportunities that improved the overall customer experience • Designed go to market strategies, marketing plans and budgets that resulted in sustainable success for marketing programs -
Event Marketing Manager In Institutional MarketingVanguard Mar 2014 - Mar 2015Managed the marketing strategy and planning of Vanguard sponsored industry conferences and proprietary events.• Managed marketing programs in all stages from planning to roll out to reporting ensuring on time delivery within budget, which increased visibility of senior management and generated significant client interest • Implemented marketing programs to drive bottom line results by collaborating with internal business partners and outside vendors • Created marketing materials, including presentations, web pages, and digital and print advertisements, which drove new business development and maintained client retention• Conducted market research for competitive intelligence to enhance the overall customer experience• Utilized social media platforms to market events and evaluated data and analysis related to programs and vehicle performance -
Junior Marketing Manager In Institutional MarketingVanguard Oct 2013 - Mar 2014Produced complex, well-defined marketing plans in support of the institutional sales and relationship management teams. • Developed strong, consultative relationships with internal and external business partners and communications team members• Planned and monitored project processes by effectively managing tasks and partnering with internal communications partners on assignments
-
Communications Project Manager In Retail Marketing & CommunicationsVanguard Feb 2011 - Oct 2013Managed multiple mid and large scale marketing projects and programs including but not limited to proprietary events, brochures, banner ads, web pages, e-mail campaigns, secure messages and newsletters. • Developed solid creative briefs and coordinated print and digital marketing materials which drove new business development• Established comprehensive marketing and communications plans while leading cross functional project teams • Increased productivity significantly saving time by producing marketing process procedures for the project management team• Prepared the marketing materials, plans and strategies for regional events for ultra-high net worth clients• Managed over 20 projects per month of varying complexities while working inter-departmentally with multiple business partners
-
Presentation Specialist In Institutional Marketing & CommunicationsVanguard Sep 2008 - Feb 2011Utilized templates to produce quality client presentation materials that met Vanguard design standards and client needs. • Created, updated, and revised custom books for relationship managers and sales executives that maintained client retention and increased customer acquisition• Developed strong relationships with internal business partners across the sales and relationship management organization
Maia Bell (Mccoy), Mba Education Details
-
Marketing -
Marketing
Frequently Asked Questions about Maia Bell (Mccoy), Mba
What company does Maia Bell (Mccoy), Mba work for?
Maia Bell (Mccoy), Mba works for N\a
What is Maia Bell (Mccoy), Mba's role at the current company?
Maia Bell (Mccoy), Mba's current role is Independent Marketing Consultant.
What schools did Maia Bell (Mccoy), Mba attend?
Maia Bell (Mccoy), Mba attended Drexel University, Morgan State University.
Who are Maia Bell (Mccoy), Mba's colleagues?
Maia Bell (Mccoy), Mba's colleagues are Akash Jagadale, Amanda Spolec, Erin June, Siddhesh Acharya, Jimmy Mathew, Melissa Penfold, Abhishek Shirke.
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial