Social Media And Creative Content Lead
Current* Execute social & digital media strategies, fostering vibrant brand communities, driving fan engagement, and achieving impressive follower growth on key platforms like Instagram (58% growth in 2023)* Champion streamlined launch processes by crafting and managing launch timelines. Ensure seamless cross-functional collaboration between design, production, fulfillment, and marketing teams, contributing to consistently successful product launches* Oversee the implementation of marketing best practices & routines surrounding new product launches. This leadership resulted in the company's most successful launch to date (Side Hustle Bag - 2023)* Spearhead a monthly content calendar system, optimizing creative content for each platform and digital touchpoint. This ensures consistent brand messaging across all channels