*Compile "Wrap-Up" analytic reports following PR events to summarize coverage from influencers and media -- track clicks, engagement and reach to gauge PR initiatives on Excel spreadsheets & Power Point*PR package send outs, packing & sourcing, curating each package with personalized letters, neat presentation and event-appropriate decor *Analyze UK magazine content, flagging beauty mentions, Revlon/Elizabeth Arden features and fragrance content *Assist at PR events, helping with room drops, set up and influencer relations, specifically at "Christmas in the Capital," a winter skincare Christmas event

*Write weekly articles for my two columns All Things Theater and Maia’s Inner Monologue

*Helped to organize a team of 10+ writers, overseeing content creation, editing and aligning stories with the publication’s tone*Edit and proofread articles for accuracy, clarity and adherence to the AP style guide

*Carry out community service in Boston University and the greater Boston area*Take part in volunteer and sisterhood activities

*Actor in Boston University's premiere musical theatre organization*Perform twice a year in musicals for BU & the greater Boston community

*Manage the club's social media accounts & website using Squarespace *Send out emails to club members using MailChimp & Constant Contact *Attend weekly board meetings*Participate in and attend all OB events

*Create and schedule content using Hootsuite for LinkedIn and Facebook *Support in planning events by researching venues and vendors and providing on-site assistance, specifically organizing and hosting the Marcum Workplace Challenge *Design and edit newsletters, helping refine the firm’s brand communications*Support broader marketing initiatives, contributing to projects aimed at enhancing brand recognition

*Maintain and strengthen TC’s presence on socials, specifically Instagram*Day to day socials engagement and outreach on Instagram and TikTok, including discussion moderation*Compile weekly social media analytic report*Assist with in-person events and shoots in NYC

*Edit recorded Zoom seminars with Adobe Premiere Pro for BU’s YouTube channel, driving educational outreach*Manage website homepage content through WordPress, ensuring timely updates of BU Brink stories*Create graphics for social media accounts (X and Instagram) on Canva

*Maintain theatre calendar on Trello *Assist at in-person events such as the Roger Rees Awards, Ham4Ham, press events, etc... *Manage Instagram stories for the 76th Annual Tony Awards, updating winners in real time *Write press releases and news content for website *Assist editors with brainstorming features, daily news writing, social media copy drafting & posting