Ana Maia Email & Phone Number

Portugal

• Responsible for strategizing SaaS product launches, assessing market appetite, and targeting end-user needs and challenges • Monitoring user satisfaction, applied usability metrics, and mapped opportunities for improvement • Direct contribution to major business decisions by providing the necessary insights by analyzing first-party data • Deep knowledge of different users' journeys, their main activities, and pain pointsKey achievements: • Customer Success Platform: led exploratory research efforts, designed the user journey, defined the go-to-market strategy• Customer Interaction Data Platform: drove investigative research project to define parameters, marketing efforts, and user expectations • Agent Workspace: responsible for usability and concept validation tests with end users and customers• User personas: created and validated profiles based on jobs to get done, to better fit products to their needs, used across the Product department

Remoto

• Execution of end-to-end UX Research with B2B and B2C industries• Responsible for defining the project plan, methodology, research goals, and hypothesis.Key achievements: • Seegrid: defined the roll-out strategy to implement Confluence as the business's internal knowledge base, complete with an information architecture map, user personas, and detailed findings reportKPI: knowledge management makes for a more productive company, ready to expand in staff and client numbers. Using the right tools, the staff can focus on what is most important.• Stride: responsible for surveys to assess end users’ perceptions about the platform onboarding experience

São Paulo, Brasil

• Conducting design sprints – planning, ideation, and prototyping • Responsible for exploratory research efforts to improve the end-user journey from start to end of the shiftKey achievements – Express delivery (Retail industry):• Conducted in-person research with workers in the Retail stores to learn their daily pain points and challenges firsthand• Delivered presentations conveying actionable insights to a multidisciplinary team and stakeholders • Performed A/B usability testing in mobile format, using quantified metrics that resulted in optimized usability KPI: my research and design efforts led to the implementation of the same-day delivery process in mobile applications, improving productivity for store workers by decreasing the amount of time spent performing the task

São Paulo, Brazil

• Responsible for EDP Training and Development (T&D) initiatives, working directly with the HR Department and C-suite stakeholders• Approached the employee experience from a Human-Centered, Service Design perspective, optimizing HR processesKey achievements – EDP Corporate University:• Rebranding project owner, in charge of developing a new strategy for corporate learning • Launched the new learning platform (Degreed), from conception to completion, measuring successful OKRsKPI: increased employee morale as the University empowered them about their learning journey, increased efficiency and ability to anticipate industry challenges

São Paulo, Brazil

• Conducting design sprints – planning, immersion, prototyping, and testing• Facilitated ideation workshops with customers in B2B and B2C industries• Designed digital solutions from wireframes to high-fidelity prototypesKey achievements – Health Insurance Quote: • Centralized and automated the insurance quote process into one platform• Contribution to the platform UI and design system, enabling better usability and increased productivity • Mapped out the user journey in full, all the task flows and possible scenarios KPI: the new platform successfully mitigated risks of human errors. By automatizing the quotation process, the user journey became more efficient.

Rio De Janeiro, Brazil

• Development of video reports and custom materials that served as key evidence of research projects

Rio De Janeiro, Brazil

• Applied Design Thinking methodology to end-to-end market research projects from B2C industries, defining project strategy, scope, and recruitment parametersKey achievements – Farm Viva: • Interviewed target audience and potential customers to gauge market appetite for the brand’s athletic clothing segment

Free Course, Purpose-Driven Innovation

Fundamental elements of consumer trends and how to identify meaningful opportunities Trend forecasting and creative approaches on where.

Free Course, Ux Writing

Foundation Degree, Design Digital E Multimídia

Activities and Societies: Prototype development User interviews, mapping of opportunities and challenges Personas and User journey.

Bachelor, Advertising