I am a CX Design Superintendent at Itaú Unibanco, the largest private bank in Brazil and Latin America, where I lead the account holders segment and oversee the design strategy, vision, and execution for all digital channels. With over 10 years of experience in the internet industry, I have a strong background in product design, user experience, usability, and digital strategy.My mission is to create customer-centric solutions that enhance satisfaction, loyalty, and retention, while delivering business value and innovation. I have successfully led and supported multiple projects and initiatives that improved the user journey, engagement, and conversion for millions of customers across different platforms and devices. I am also certified by MIT Professional Education and McKinsey & Company in leadership, innovation, and communication skills.