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Versatile and creative content marketing manager with more than 15 years of experience in strategic communications and digital marketing strategy. Skilled at crafting narratives that resonate and spearheading impactful marketing initiatives, particularly in the education and advocacy space. Seeking a position that leverages my background, skills and values to advance the goals of a mission-driven organization.• Digital Marketing: Content marketing, social media strategy, advertising, email marketing, webinars, podcasts and online events.• Technical Proficiency: Wordpress, Adobe Creative Suite, HubSpot, Hootsuite, Canva, SendGrid, LinkedIn, Twitter, Facebook and many other marketing platforms.• Leadership: Managing marketing and communications projects, teams, freelancers, and collaborating with cross-functional partners and clients.• Content Creation and Management: Developing engaging and meaningful marketing content across various platforms, including web, social media and print.• Public Relations: Building media relationships, managing crisis communications and pitching newsworthy stories to journalists and podcasters.CAPABILITY: More than 15 years of experience in communicationsLONGEVITY: At least six years in each professional positionVERSATILITY: Skilled in a wide array of technical and creative workEXPERTISE: Deep understanding of education and advocacy contentProficient in: Writing • Editing • Public relations • Brand management • Social media • Web development • Corporate communications • Email marketing • Content creation • Publishing • Media monitoring • Interviewing • Journalism • Editorial strategy • Graphic design • Wordpress • Sendgrid • Adobe Creative Suite • Hootsuite • Canva • Meltwater • Microsoft Office • Squarespace • Hubspot • Cision • Many, many other applications
Maia Appleby Communications
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Communications And Public Relations ManagerMaia Appleby CommunicationsUnited States -
Communications, Editorial And Marketing DirectorAmerican Consortium For Equity In Education Apr 2018 - Present• Approached all work through a lens that values diversity, equity and inclusion• Published Equity & Access, a digital magazine focused on equity in education• Worked with authors to create informative publications that advance equity• Developed web content and marketing copy that promoted equitable teaching and learning• Built and developed ace-ed.org and other websites with Wordpress and Adobe design applications• Created newsletters, social posts, website content, advertising spreads, branded issues and other marketing collateral• Maintained social media channels and used them to connect with potential partners• Provided editing and proofreading for authors and thought leaders• Endorsed legislation that aligned with ace-ed’s values and vision• Collaborated with clients for Twitter chats, online events, webinars and podcasts• Acted as gatekeeper to ensure that all partners and advertisers were truly focused on equity• Helped to develop the Excellence in Equity Awards program -
Marketing Communications ConsultantConfianza Aug 2024 - Present -
Communications And Public Relations ManagerMaia Appleby Communications Jan 2024 - PresentUnited StatesProfessional, high-quality communications and creative services for companies, organizations and individuals who are making life better for all of us.• Web design and development• Writing and editing• Podcast promotion materials* Thought leadership articles• Public relations support• Graphic design• Custom publishingVisit http://maiaappleby.com to learn more. -
Copywriter & Public Relations ManagerLearning Sciences International Aug 2013 - Nov 2019West Palm Beach, Fl• Crafted copy for various platforms and audiences while maintaining consistent brand voice• Collected school and district stories and created compelling narratives• Managed freelance writers and consulted with web developers• Planned communications activity for product launches and email marketing campaigns• Wrote, edited and fact checked white papers and case studies• Produced and distributed press releases and media advisories• Responded to press inquiries, pitched stories, and fostered relationships with reporters• Handled crisis communications and advised staff on responses• Managed social media channels, increasing the audience and raising brand awareness• Mentored colleagues on social media marketing and email communications• Developed promotional copy and sales sheets for books and instructional guides• Assumed the role of website manager whenever the position became vacant -
Senior Brand Manager & Content DeveloperO'Donnell Agency Nov 2016 - Mar 2017West Palm Beach, Florida AreaProvided public relations and communications support to help a variety of high-profile clients improve their brand image and broaden their media outreach. • Wrote and distributed press releases and media advisories• Monitored news sources, editorial calendars and media requests• Set up and executed email marketing campaigns• Conducted interviews and developed content for clients• Met with clients to discuss strategy and upcoming initiatives -
Communications ManagerIdeal Fitness, Inc. Nov 2002 - Nov 2012Boynton Beach, FloridaManaged the marketing and communications strategy for a successful retail business with an inventory of roughly 2,500 products, conducting more than a million dollars in sales each year for a decade. • Facilitated promotional opportunities, including a Good Morning America feature.• Negotiated quotes with schools and government facilities. • Secured and maintained relationships with wholesale suppliers. • Provided collateral to media contacts who featured selected products.• Wrote marketing copy, ad content and informative articles to promote sales. • Managed SEO strategy, and public relations activities.• Planned and executed all marketing and advertising initiatives.
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Research WriterDemand Media Jul 2009 - Aug 2012• Wrote hundreds of articles on health and nutrition for several high-profile outlets, including Livestrong, San Francisco Gate, TheNest.com, Arizona Republic, and Bodybuilding.com.• Conducted meticulous research, using government and academic sources in AP style citations.• Met with clients to ensure that articles met their expectations and contained the correct voice.• Worked with editors on revision requests, rewrites and expansions of articles. -
Health Club ManagerAberdeen Golf & Country Club Sep 1998 - Oct 2002Boynton Beach, FlManaged the fitness facility of a large country club in south Florida and gained valuable expertise in the industry. • Planned, organized and managed special events and marketing initiatives.• Created and conducted highly successful weight-management clinics• Taught a wide array of classes, including body sculpting, Pilates and water aerobics. • Provided tennis players and golfers with athletic training. • Wrote articles and features for the club's magazine, newsletter and website. • Worked to provide additional support to clients with special needs.
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Contract Writer And EditorThe Gale Group Dec 2000 - Jun 2001• Wrote and edited entries for the Gale Encyclopedia of Nursing and Allied Health. Checked facts, dates and statistics in current entries.
Maia Appleby Skills
Maia Appleby Education Details
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English Literature
Frequently Asked Questions about Maia Appleby
What company does Maia Appleby work for?
Maia Appleby works for Maia Appleby Communications
What is Maia Appleby's role at the current company?
Maia Appleby's current role is Communications and Public Relations Manager.
What is Maia Appleby's email address?
Maia Appleby's email address is ma****@****ces.com
What is Maia Appleby's direct phone number?
Maia Appleby's direct phone number is +172445*****
What schools did Maia Appleby attend?
Maia Appleby attended St. Bonaventure University, Jamestown Community College.
What are some of Maia Appleby's interests?
Maia Appleby has interest in Children, Civil Rights And Social Action, Education, Environment, Science And Technology, Human Rights, Arts And Culture, Health.
What skills is Maia Appleby known for?
Maia Appleby has skills like Marketing, Copywriting, Social Media, Social Media Marketing, Blogging, Newsletters, Editing, Press Releases, Seo, Content Writing, Wordpress, Publishing.
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