As the Marcom Director of IPT, I lead efforts to shape and execute communication strategies that enhance brand strength, corporate credibility, and stakeholder engagement. My focus is on aligning external messaging with IPT’s long-term vision, sustainability agenda, and market growth initiatives. By driving a unified communication approach, I work to position IPT as a forward-thinking leader within the energy sector, fostering trust and reinforcing our presence in an evolving market landscape.• Strategic Communication Leadership: develop and implement integrated communication strategies to strengthen IPT’s market positioning and brand reputation within the energy sector.• Corporate Messaging and Brand Consistency: oversee external communication efforts, ensuring a cohesive brand narrative and alignment with IPT’s corporate vision, sustainability commitments, and strategic growth initiatives.• Stakeholder Engagement and Relations: cultivate relationships with key stakeholders, including industry partners, media, and community leaders, to enhance corporate credibility and foster trust within the sector.• Reputation and Crisis Management: establish proactive reputation management frameworks and crisis communication protocols to safeguard IPT’s brand integrity in critical situations.• Digital Strategy and Content Leadership: direct the creation and execution of digital communication strategies to drive engagement, brand awareness, and audience reach across digital channels.• Support for Commercial and Marketing Initiatives: collaborate with cross-functional teams to support key business and marketing campaigns, aligning communication efforts with commercial goals and market development projects.• Sustainability Communication: work in alignment with the CSR and sustainability teams to effectively communicate IPT’s environmental and social initiatives, reinforcing the company’s commitment to sustainable growth.

• Serve as a committee member of the association, utilizing my expertise in fundraising and marketing to support the organization's goals and objectives.• Play an instrumental role in identifying and developing fundraising activities, utilizing my strong communication and networking skills to engage donors and sponsors.• Support and implement media campaigns and PR activities to promote the association's yearly fundraising events, utilizing my skills in media relations and content creation to maximize engagement and reach.• Manage the association's social media platform, utilizing my knowledge of social media trends and analytics to create engaging content and grow the organization's online presence.

• Spearhead the planning, management, budgeting, and media strategy for the bank marketing communication campaigns in Lebanon, Armenia, Syria, Iraq, and Europe, utilizing strong budgeting skills, media partnerships, and market trends to achieve cost savings and optimize budgets.• Maintain and enhance the bank's reputation and positive image in Lebanon and its overseas countries through targeted campaigns and initiatives, with a focus on brand positioning, consumer preferences, and engagement.• Utilize consumer preferences, market trends, and historical data to continuously adjust and improve marketing communication campaigns, driving engagement, enhancing ROI, and achieving sales growth.• Successfully reduce media and production costs by leveraging communications materials, monitoring budgets, and establishing strong media deals for the group, optimizing budgets and media strategies for maximum impact and cost savings.• Manage and motivate a high-performing team to maximize productivity and deliver outstanding results, with a focus on team management, best practices, and evaluation.• Collaborate closely with business development executives to create and manage the best marketing initiatives and maintain the bank's brand and product positioning, achieving strong market positioning and driving sales growth through networking and strategic relationships.• Establish strong strategic relationships with media partners, printing companies, production houses, advertising, media, social media agencies, and event management companies, utilizing strong networking and communication skills.• Set and monitor an annual budget and ensure all expenses are aligned with projected budget, with strong budget monitoring, evaluation, and optimization skills.

• Led the PR, marketing, communication, and media activities of Aïshti luxury retail Group, utilizing strong coordination and communication skills to ensure all messaging and collateral materials were in line with set objectives.• Coordinated with several advertising agencies, media agencies, printing houses, and event planning companies to ensure seamless execution of communication strategies and messaging, utilizing my expertise in luxury retail to optimize engagement and reach.• Implemented the Aïshti Group's media strategy in Lebanon and the related GCC countries, utilizing my strong knowledge of retail trends and market demands to achieve maximum impact and engagement.• Developed and managed messaging, collateral materials, events, and promotional strategies for Aïshti, Aïzone, and the group's monobrands, utilizing my knowledge of luxury branding and marketing to drive sales growth and maximize ROI.• Increased brand awareness by managing marketing campaigns, fashion shows, and store opening events, utilizing my network and communication skills to engage customers and stakeholders.• Supervised the work of Aïshti Magazine, utilizing my strong editorial skills and attention to detail to ensure high-quality content and engaging storytelling.

• As an account manager, I managed a portfolio of high-value accounts, including BNPI Bank, Sigma (Seat & Saab cars), Bledina, Ets. Khalil Fattal (luxury cosmetic department), Sleep Comfort, Boutique du Monde, ESA (Ecole Supérieure des Affaires), Ets. Manasseh (Christofle / Lalique / Baccarat / Bernardaud), Laboratoires Hoffman La Roche, Laboratoires Schering-Plough, La Redoute, Sharp Home Appliances, Librairie Antoine, Sommet de la Francophonie 2002, Forum Francophone des Affaires, Lire en Francais et en Musique, and Lacoste Golf tournament. Utilizing customer-oriented campaigns and promoting compelling business opportunities, I was able to achieve high customer satisfaction and maximize revenue growth. • As a liaison between account holders and various departments, I communicated effectively to maintain customer satisfaction and elevate account management. By predicting potential competitive threats and outlining proactive solutions, I was able to stay ahead of the curve and provide exceptional service to clients. • I was responsible for the agency clients' ATL and BTL communication activities, media bookings, clients' marketing strategies, and product promotional activities, I utilized my strong knowledge of SEO and digital marketing to drive engagement and maximize ROI.• In addition to account management, I also served as the DDB Levant - Lebanon Country Ambassador and office coordinator of the other DDB offices in the region.