Mai Anh Pham Email & Phone Number

Paris, Île-de-France, France

Île-de-France, France

Paris, Île-de-France, France

• Consumer insights:
• Developed an insightful understanding of the audiences (GEN Z and Millennials) across regions
• Set up consumer surveys, focus groups, and assessed their results then proposed marketing solutions to solve commercial and marketing demandsSocial media:
• Prepared the launch of the brand on Tiktok
• Managed comments, messages and hashtags on brands's social media account such as Instagram and Tiktok
• Tracked monthly and weekly KPI and proposed recommendations

Paris Area, France

• Prepared budget and proposal for each project based on the agency’s rate card and sent to global clients
• Contacted suppliers: restaurants, hotels, transportation agencies for reservation and check disponibilities
• Worked on daily deliverables: translated documents from french to english, updated detailed information for each upcoming event

Vietnam

• Planned and executed 360° digital yearly campaigns for cosmetic accounts: L’Oréal, Lancôme, Kiehl’s, shu uemura, Maybelline…with average social media budget at 36,000 €.
• Developed daily content for each brand’s social network pages such as Facebook, Instagram…
• Contacted and briefed influencers and bloggers (Chau Bui, Salim, Chipu) to create contents on Facebook and Instagram for each campaign.
• Conducted survey to understand consumer insights.
• Daily follow up with ongoing tasks: media tracking to ensure to meet the KPI

Vietnam

• Oversaw holding yearly events for new Spring/Summer and Fall/Winter collection of 03 brands TUMI, MCM & Paul & Shark.
• Created a new Facebook page for MCM Vietnam and manage daily contents (1-2 posts/day) with global brand guidline. (https://www.facebook.com/MCMVietnamOfficial/)
• Worked with various media and publishers: Elle Vietnam, L’Officiel, Haper’s Bazaar, Cosmopolitan to send press release, press kit.
• Responsible for managing TUMI/ MCM/ Paul & Shark products sample movement, working to maximize press coverage for each the collection
• Worked closely with the VM Manager in Asia’s headquarter in Hongkong for the rollout of the global VM strategy.

Vietnam

• Received brief from clients and debriefed to internal (creative, production teams)Prepared estimated cost for each project
• Executed and followed KPIs
• Projects: VIP Lancome Absolue L'Extrait launch, Desperados activation for Christmas campaign, Dulux activation pitching, Honda auto show pitching

Vietnam

• Received feedback from and clients and worked with creative team
• Conducted research on automobile trend for Honda auto show pitching
• Worked with printing house for Heineken colorproof
• Assisted account manager for Heineken new packing launch
• Projects: Honda auto show, Heineken

Master'S Degree, International Marketing

Bachelor Of Communication, Advertising

Certificate, Advertising Specialist

Event Specialist