Mai Anh Pham Email & Phone Number

Paris, Île-De-France, France

Île-De-France, France

Paris, Île-De-France, France

Consumer insights: • Developed an insightful understanding of the audiences (GEN Z and Millennials) across regions• Set up consumer surveys, focus groups, and assessed their results then proposed marketing solutions to solve commercial and marketing demandsSocial media:• Prepared the launch of the brand on Tiktok• Managed comments, messages and hashtags on brands's social media account such as Instagram and Tiktok• Tracked monthly and weekly KPI and proposed recommendations• Wrote weekly internal newsletter

Paris Area, France

• Prepared budget and proposal for each project based on the agency’s rate card and sent to global clients • Contacted suppliers: restaurants, hotels, transportation agencies for reservation and check disponibilities• Worked on daily deliverables: translated documents from french to english, updated detailed information for each upcoming event

Vietnam

• Planned and executed 360° digital yearly campaigns for cosmetic accounts: L’Oréal, Lancôme, Kiehl’s, shu uemura, Maybelline…with average social media budget at 36,000 €. • Developed daily content for each brand’s social network pages such as Facebook, Instagram…• Contacted and briefed influencers and bloggers (Chau Bui, Salim, Chipu) to create contents on Facebook and Instagram for each campaign. • Conducted survey to understand consumer insights. • Daily follow up with ongoing tasks: media tracking to ensure to meet the KPI

Vietnam

• Oversaw holding yearly events for new Spring/Summer and Fall/Winter collection of 03 brands TUMI, MCM & Paul & Shark. • Created a new Facebook page for MCM Vietnam and manage daily contents (1-2 posts/day) with global brand guidline. (https://www.facebook.com/MCMVietnamOfficial/)• Worked with various media and publishers : Elle Vietnam, L’Officiel, Haper’s Bazaar, Cosmopolitan to send press release, press kit. • Responsible for managing TUMI/ MCM/ Paul & Shark products sample movement, working to maximize press coverage for each the collection• Worked closely with the VM Manager in Asia’s headquarter in Hongkong for the rollout of the global VM strategy.

Vietnam

• Received brief from clients and debriefed to internal (creative, production teams)Prepared estimated cost for each project• Executed and followed KPIs • Projects: VIP Lancome Absolue L'Extrait launch, Desperados activation for Christmas campaign, Dulux activation pitching, Honda auto show pitching

Vietnam

• Received feedback from and clients and worked with creative team • Conducted research on automobile trend for Honda auto show pitching • Worked with printing house for Heineken colorproof • Assisted account manager for Heineken new packing launch • Projects: Honda auto show, Heineken

Master'S Degree, International Marketing

Bachelor Of Communication, Advertising

Certificate, Advertising Specialist

Event Specialist