Maiara Lopes Email & Phone Number

State Of São Paulo, Brazil

São Paulo Area, Brazil

With over 1200 products over 16 categories, Belliz Company is among the top ten largest companies in the Brazilian beauty and personal care market, the world's 4th largest.We are continually seeking maximum efficiency in marketing, distribution, competitiveness, and quality, achieving aggressive sales growth and strong partnerships with strategic companies worldwide.Our brands are known nationwide as innovative, competitive, and high quality. They are present in multiple distribution channels, such as beauty shops, pharmacies, supermarkets, and department stores.Under my management are the hygiene products, oral care and beauty accessories. I am responsible for the whole process of product development and management of these lines, including:- Construction of the Annual Strategic Planning, deciding actions and budget for the next three years - Development and implementation of the commercial and marketing plan- Development and negotiation with strategic suppliers from multiple continents to create new items and improve margins. - Visiting the most significant product and marketing exhibitions both national and international for oral care, bath, and wellness to identify new trends, products, and suppliers (Cosmoprof Bologna, Hong Kong, Canton Fair, IDS among others) - Creation of company presentations for clients as well as for the sales team during the annual sales meetings.- Management of our oral care brand, Kess. (Visual guidelines, social media content, PR and events)I also had supported the introduction of licensing and managed the relationships with leading brands (Mattel, Warner, and Sanrio), generating significant additional revenue and awareness for Belliz's brands and products.

São Paulo Area, Brazil

São Paulo Area, Brazil

São Paulo Area, Brazil

- Supported Neopan's senior executive in the product portfolio management by identifying new trends, renewing the product line, adapting items to safety standards, and working directly with national and international suppliers.- Created the advertisement strategy and execution for both online and offline channels.- Developed and implemented incentive campaigns for the for the sales team- Supported the sales management into creating a sales strategy for key accounts.- Assisted trade marketing management to develop internal and external marketing materials (catalog, sales meetings, exhibitions stands, website).- Managed the CRM initiative creating policies and managing the main KPIs- Led the licensing area, supervising and negotiating contracts, creating royalties report, and managing the relationship with the brands licensed