- Led digital transformation initiatives by establishing official online stores on Shopee and Lazada, acquiring 25,000+ orders and over 7 billion VND in sales within 3 years. Built a customer base of 100,000+ followers with 97% 5-star ratings. - Spearheaded implementation of cloud-based POS/store management system, streamlining product, inventory, accounting, customer/supplier management, enabling 150% productivity boost. - Deployed customer service software to provide superior pre/post-purchase support, earning 11,000+ 5-star reviews and maintaining 16% repeat purchase rate. - Leveraged data analytics tools like Power BI, Excel to generate insightful reports and dashboards, driving data-driven decision-making across marketing, operations, and finance. - Optimized operational processes through documentation, training and technology integration to ensure consistency and efficiency.- Managed digital marketing campaigns, exploring new sales channels and executing pricing/product selection strategies aligned with consumer preferences. - Oversaw full P&L management including cashflow, incomes, expenses, reconciliations to drive sustainable revenue growth and profitability. - Provided strategic leadership, fostering innovation and collaboration across teams to achieve operational excellence and meet business objectives.

- Spearheaded the end-to-end product lifecycle management and business analysis for Shinhan Bank’s Digital Banking suite, including Internet Banking, Mobile Banking, SMS Banking, and Cash Management Services (e.g., Firm banking, School Banking).- Managed the full products/features lifecycle from ideation, business requirements clarification, design specifications (features criteria, workflow, UI/UX), to testing (test cases writing, UAT, PVT), documentation, launching campaigns, and post-implementation enhancements.- Led continuous innovation by optimizing processes, improving UI/UX and aligning offerings with customer needs and market trends.- Collaborated cross-functionally to execute comprehensive marketing campaigns, leveraging data analysis to measure product performance, customer adoption.- Continuously improved business processes, forms, policies, SOPs, guidelines, etc. related to Digital Banking.- Established and monitored branch KPIs, providing extensive support to branches through issues resolution, and staff training.- Implemented strategic partnerships with fintech and technology firms, including identifying opportunities, proposing innovative projects, and leading cross-functional teams for implementation.

- Leveraged in-depth knowledge of banking processes to deliver efficient and professional overseas remittance, trade services, and other transactions, ensuring adherence to policies and compliance requirements.- Provided exceptional customer service by identifying customer needs, providing tailored solutions, and maintaining superior courtesy to foster long-lasting relationship.- Actively participated in promotional campaigns, cross-sell products and services, and achieving sales targets through persuasive selling skills.- Contributed to process improvements by identifying customer pain points, analyzing bottlenecks, and proposing streamlined solutions to Head Office to optimize operational