Maiby Gignon Email & Phone Number

Brazil

São Paulo, Brazil

✓ Leading a team of 5 media operations program managers and 2 media strategy and solutions leads to empower Sales with strategic guidance rooted in media best practices to improve advertiser performance, activate, and accelerate revenue through scaled services.✓ Responsible for driving optimizations, upsells and quality goals as a global sales initiative, reporting on workstreams results to the Chief Revenue Officer. ✓ Working cross functionally with diverse teams, such as SS&O to define exact scope and goals for these workstreams; leading XFN working groups to develop these initiatives' strategy; collaborating with product and engineering to develop and deliver seller-facing automated optimization and upsell resources; and guiding sales team champions to drive execution within their teams.✓ Results: 118% of FLD+MID Q1'22 revenue meeting campaign goal OKR achieved and $255M in upsell recommended opportunities delivered.

São Paulo, Brazil

✓ Built a new outsourced vendor team (19 people) to support the Media Operations Program in Latam and led the team to achieve internal quality benchmarks to support the growing Latam business, by implementing multi-language support and providing services via end-to-end campaign management to increase Seller productivity, activate revenue, improve advertiser performance, and accelerate revenue growth at scale.✓ In the first quarter, the new vendor achieved all expected quality scores and OKRs: SLA, CSAT, internal and external QAs and advertiser reach.✓ Work closely with Sales leads and stakeholders and XFN partners to drive awareness and adoption of best practices and leverage user-centric resources delivered through the MS&O Program.✓ Responsible for holding senior-level strategic presentations and report on the program with data, insights, & recommendations. ✓ Supported positioning and developing the new upsells narrative globally and drove alignment throughout the Sales Org. Worked with XFN teams, such as engineering, operational excellence and product, to revamp the automation of our upselling package and led the launch of a global virtual Upsells Training. Upsells contributed to over $98M in Pinterest H2’21 managed revenue.

✓ Worked with Sales leads and stakeholders and XFN partners to drive awareness and adoption of best practices and leverage user-centric resources delivered through the MS&O Program. In Q4'21, US FLD achieved 80% advertiser reach (vs 70% goal) with our revenue-driving services.✓ Responsible for holding senior-level strategic presentations and report on the program with data, insights, & recommendations. ✓ Supported the launch of the Global MS&O Ambassadors Program, with selected AMs across all sectors to become the voice of their teams, driving adoption of MS&O services, while gleaning insights to make step changes in the program and service offering.

São Paulo E Região, Brasil

✓ Accountable for LATAM Publisher Partnerships, leading a team of 4 associates and reporting into the VP Americas.✓ My team managed a book of business with over 200 top tier web and app publishers from Brazil, Mexico, Argentina, Chile, Colombia and Peru, and are responsible for investing $30M/year in online media.✓ Doubled LATAM weight within Americas (6% to 12% SoV) with a +60% 2020 YoY growth through the launch of new strategic partners, new products adoption, strategic deals negotiation and scaling existing business optimization opportunities.✓ Held an organization restructuring aiming to adapt to new Supply Strategy, focused on efficiency, growth, new positioning and products adoption, resulting on +31% 2019 YoY growth.

São Paulo E Região, Brasil

✓ In charge of the overall publisher portfolio in LATAM, with a team of 2 associates and reporting into the Regional Director - LATAM.✓ Led a full business restructuring by transitioning all publishers to Criteo’s header bidding solution, resulting on building a direct business from $0 to $4M in media investment. And managing an overall business of $15M media investment/year.

São Paulo E Região, Brasil

✓ Responsible for the Mid-Market Publisher Partnerships in Brazil, with a team of 3 associates, across new business (Sales BDs) and account management, reporting into the VP Americas, with a 500 publishers’ portfolio.✓ Results: +90% retention rate and +95% 2016 YoY growth, investing BRL 9,5M/year.✓ Global award winning: Team with highest Native adoption globally.

São Paulo E Região, Brasil

✓ Responsible for leading a team of 3 associates, responsible for managing Mid-Market Publisher Partnerships in Brazil, with both Sales Business Developers and Account Managers. ✓ Consistently overachieved business targets, delivering +135% 2015 YoY growth.

São Paulo E Região, Brasil

✓ Accountable for +300 mid-market publishers in Brazil, focused on retention, growth and efficiency.✓ All individual revenue targets achieved (5 consecutive quarters) during the period, through growing the media investment from BRL 0,5M, to BRL 2M in 2014 and 4,8M in 2015.✓ Led the full Project of adapting Criteo’s Publisher platform to the Brazilian Market, working on UX and finance/billing specificities. Cross-function collaboration with product, legal and finance teams.

São Paulo E Região, Brasil

✓ Responsible for the expansion of the Strategic Partnerships business for the Brazilian market, accelerating campaign’s delivery and company’s presence in the region.✓ In charge of advertiser’s post-sale relationship across creation, planning and management of performance campaigns (CPL, CPC, CPA).✓ Built and led the publisher partnerships team, with 3 associates, managing performance metrics, campaign budgets, delivery and results.

Madrid E Região, Espanha

✓ Responsible for defining agendas, writing articles, holding interviews, editing and proofreading.✓ Contact and relationship with press offices, columnists and government agencies.

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Master Of Business Administration - Mba, Business Management

Executive Graduation, Marketing

Certificate Iv, Business Administration And Management, General

Certificate Iii, Business Administration And Management, General

Journalist, Social Communication/ Journalism