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20+ years in B2B SaaS / Software Strategy, Operations, Sales, Marketing, and Finance roles building products, services, and processes to solve big problems and create high-performing teams. Expert in reducing churn and driving expansion using proven, data-driven methodologies.Areas of Expertise • Operations: Driving operational excellence by optimizing systems, processes, and resources• Pricing: Designing and transitioning offerings for B2B SaaS orgs looking to bridge Product, Sales, and Marketing strategies• GTM Strategy: Growing revenue faster than market by aligning strategic efforts across go-to-market teams• Churn Reduction: Identifying and reducing churn risk proactively with scalable, repeatable approaches• Service Delivery: Supporting growth with margin-healthy Customer Success, Professional Services, and Technical Support
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Cx Strategy And OperationsImprivataBoston, Ma, Us
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Cx Strategy & OperationsImprivata Sep 2024 - Present
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Sr. Director, Gtm OperationsVeracode Feb 2018 - Apr 2024Greater Boston AreaVeracode champions a culture of continuous growth and collaboration. It's a place where dedication and innovation converge to drive collective success. Veracode's commitment to professional development has led to an environment of lifelong learners who make progress together. I take pride having been part of a team that consistently pushed boundaries and achieved remarkable results, both for the company and their customers.I had the privilege of helping to lead some key areas:• Strategy: Designing and running internal QBRs and strategy planning• Retention: Building the org's first customer health scoring system to identify and address early risk• Customer Success: Designing and operationalizing the Customer Journey• Sales Operations: Driving business forecasting and modeling• Analytics: Building and leading GTM data science efforts• Pricing: Leading pricing strategy and operations to align product and business objectives• Operations: Overhauling GTM systems and processes to support successful customer outcomes -
Co-Founder / CeoConnectorly, Inc. Oct 2016 - Feb 2018Greater Boston AreaConnectorly was an early stage SaaS startup that makes working together on projects seamless and simple. It was designed to connect field workers, back-office personnel, and customers by streamlining communication on projects where cross-team collaboration is challenging. Our team found rapid product success through rapid prototyping, feedback, and iteration. Working with advisors, investors, business partners, and users, I learned how to manage the complexity of an organization and balance corporate objectives with the seemingly boundless external factors that exist in any industry.
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Director, Global Pricing - Rsa SecurityEmc Aug 2013 - Oct 2016Greater Boston AreaAt RSA we drove pricing in a highly cross-functional and collaborative way, bringing new levels of insight to the Executive Leadership Team. We provided in-depth analysis using simplified visualizations, and enabled Sales and Sales Operations to have better visibility into deal health. It was at RSA that I learned anything is possible. We had limited analytics resources, dirty data, and unclear responsibililty for data structures, processing, or hygeine. Sound familiar? We figured out how to make it work without hiring for all those roles by running lean processes and focusing on what mattered most to the future of the business. Ask me about it sometime! -
Manager, Pricing & Business StrategyEmc Jun 2009 - Aug 2013EMC's environment was ultra-fast paced, performance-focused, and collaborative. It was a priceless experience to be able to put education and prior experience to task with a team focused on achieving results and helping each other succeed. It was a team of true professionals where we instilled a winning culture by aiming for seemingly unattainable, then pulling each other up to achieve it. It was at EMC that I learned to try anything as long as you believe in it. Likely, someone else believes in it also, believes in you, and is willing to help.At EMC I was skill-building heavily in data-driven decision-making and cross-fucntional collaboration. Some key responsibilities and accomplishments along the way include:• Oversaw pricing and packaging strategy for the $4B mid-tier storage business unit with 8% growth• Led pricing performance reviews at EMC Executive Pricing Committee meetings (EMC C-level)• Drove FP&A, annual planning, and strategic modeling across the business• Achieved 15% higher pricing on new products• Drove pricing analysis across 4 business units in high-growth markets
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Internet Marketing Analyst (Inceptor / Verizon / Idearc)Idearc Media Jun 2005 - Aug 2007Inceptor was my first startup experience, and one that helped ingrain a sense of innovation, curiousity, and persistence in my work. I was lucky to learn from leaders that set a high bar, and never accepted failure as something other than a learning experience. We laid the groundwork for new data-driven approaches to marketing, which led to our acquisition by Verizon. Some accomplishments included:• Developed advanced reporting methods for deep statistical analysis of online ad performance improving accounts from 0.5x to 3x ROI• Reduced manual processes by 80% by automating recurring tasks
Mark Maida Skills
Mark Maida Education Details
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Marketing And Operations -
Industrial And Operations Engineering
Frequently Asked Questions about Mark Maida
What company does Mark Maida work for?
Mark Maida works for Imprivata
What is Mark Maida's role at the current company?
Mark Maida's current role is CX Strategy and Operations.
What is Mark Maida's email address?
Mark Maida's email address is ma****@****rsa.com
What is Mark Maida's direct phone number?
Mark Maida's direct phone number is +178127*****
What schools did Mark Maida attend?
Mark Maida attended Boston College - Wallace E. Carroll Graduate School Of Management, University Of Michigan.
What skills is Mark Maida known for?
Mark Maida has skills like Marketing Strategy, Management, Business Development, Analysis, Pricing, Business Analysis, Business Strategy, Saas, Forecasting, Strategic Planning, Pricing Strategy, Lead Generation.
Who are Mark Maida's colleagues?
Mark Maida's colleagues are Richard Walters, Glenn Garau, James Provo, Lila Aziz, Isra El Halimi, George Tam, Alen Marogi.
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