Mai Hanoon Email & Phone Number

Santa Monica, California, United States

Santa Monica, California

Remote

• Leads all digital and direct marketing efforts for executive healthcare brand in both B2B and B2C spaces, including membership acquisition and renewals, educational products, webinars, and events
• Leads marketing initiatives in branding, product and event launches, engagement and acquisition strategy, audience development via integrated channels including email marketing, paid advertising, website optimization.
• Collaborates daily with sales, design, development, and content teams on brand initiatives
• Grew YOY attendee revenue for annual conference by 20% in 2017, employing new techniques including video and retargeting
• Launched virtual career fair and added new revenue stream via existing job board platform in 2017
• Grew YOY website sessions by 31%, users by 17%, and organic searches by 43% through SEO tactics and by optimizing free educational content in 2017

Washington D.C. Metro Area

• Helped launch a new membership and pricing structure, a website redesign, and a free daily news platform resulting in a year-over-year 53% pageview increase and 28% session duration increase
• Launched a daily e-letter that accounts for 10% of all web traffic and attracts paid sponsors

Washington D.C. Metro Area

• Completed a nine-month rotation program with positions in the e-media, marketing, and editorial departments with several of Access Intelligence’s industry-leading brands.Rotation 1: E-Media
• Created reports using Tableau software to analyze multiple company events and made suggestions for improvements in areas such as registration price points, marketing campaigns, and locations
• Analyzed websites for several company brands using Google Analytics, Optimizely webpage testing, and Crazy Egg heat mapping to aid in website redesigns
• Utilized Google Analytics and True Social Metrics to create company-wide social media analytics reports and suggested ways to maximize SEO and engagementRotation 2: Marketing
• Lead marketing efforts for all books, special reports, and webinars of healthcare brand OR Manager and defense brand Defense Daily, including writing email copy and managing email marketing efforts and schedules.
• Fulfilled and deployed four weekly eLetters

Selected from 25,000+ applicants to participate in Remote Year, a network of 75 professionals who travel and work remotely. As a group, we traveled to and worked in 12 countries over the course of a year, across Europe, Africa and South America: http://www.remoteyear.com/

Bachelor Of Arts (B.A.), Journalism, Communication, Music Industry

Activities and Societies: Brown and White newspaper writer, Lehigh Friends of Israel Club member, Gamma Phi Beta sorority member, Business.

Education record

Study Abroad