•Developed and executed SEO strategies for VieON's website using silo structure, snippet features, and technical SEO crawling.•Conducted keyword research, competitor analysis, and on-page optimization to improve search engine rankings.•Collaborated with cross-functional teams (content, marketing, Dev, and product) to drive organic traffic and revenue growth.•Combined SEO and SEM strategies to reduce CAC by 50%, increasing subscriber acquisition.•Utilized Google AppScript to… Show more •Developed and executed SEO strategies for VieON's website using silo structure, snippet features, and technical SEO crawling.•Conducted keyword research, competitor analysis, and on-page optimization to improve search engine rankings.•Collaborated with cross-functional teams (content, marketing, Dev, and product) to drive organic traffic and revenue growth.•Combined SEO and SEM strategies to reduce CAC by 50%, increasing subscriber acquisition.•Utilized Google AppScript to automate tracking reports and perform SEO audits, enhancing efficiency by 30%. Show less

•Managed a team of digital marketers to develop and execute campaigns across channels, including search, social media, and display advertising, resulting in a 30% increase in overall engagement.•Analyzed campaign performance and provided recommendations for optimization, leading to a 20% improvement in conversion rates.•Developed and implemented conversion tracking and audience segmentation for Facebook, TikTok, and Google Ads using Google Tag Manager, resulting in a 25% increase in… Show more •Managed a team of digital marketers to develop and execute campaigns across channels, including search, social media, and display advertising, resulting in a 30% increase in overall engagement.•Analyzed campaign performance and provided recommendations for optimization, leading to a 20% improvement in conversion rates.•Developed and implemented conversion tracking and audience segmentation for Facebook, TikTok, and Google Ads using Google Tag Manager, resulting in a 25% increase in targeted audience reach.•Built and maintained tracking systems for app conversions using Firebase, improving accuracy by 40%.•Optimized notification strategies via MoEngage, increasing open rates from 0.05% to 3% and enhancing video engagement rates by up to 1000%.•Collaborated with Google, Facebook, and TikTok representatives to build VieON's presence on their platforms, resulting in a 50% increase in traffic and revenues. Show less

•Led the transition from traditional to online marketing, significantly improving lead generation and customer engagement.•Developed and implemented digital marketing strategies that resulted in increased lead generation from clients seeking trucking services.•Managed campaigns targeting truck drivers and cargo owners, contributing to LOGIVAN signing up more than 50,000 trucks and 30,000 cargo owners in two years.•Utilized SEO, SEM, social media, and content marketing to drive… Show more •Led the transition from traditional to online marketing, significantly improving lead generation and customer engagement.•Developed and implemented digital marketing strategies that resulted in increased lead generation from clients seeking trucking services.•Managed campaigns targeting truck drivers and cargo owners, contributing to LOGIVAN signing up more than 50,000 trucks and 30,000 cargo owners in two years.•Utilized SEO, SEM, social media, and content marketing to drive traffic and conversions, supporting LOGIVAN's growth as a $7.9 million funded startup in the transportation and logistics sector.•Awarded for demonstrating core values and generating significant impact within the company. Show less

* Developed and managed the email marketing strategy, including planning, email creatives & content, audience segmentation, testing, deployment, delivery, and metrics reporting using Sailthru and Sendy.* Implemented audience segmentation strategies, resulting in a 10.1% increase in engagement rate.* Recommended new email marketing communication streams and personalized email messaging based on marketing data to align company objectives with audience needs.* Tracked email key… Show more * Developed and managed the email marketing strategy, including planning, email creatives & content, audience segmentation, testing, deployment, delivery, and metrics reporting using Sailthru and Sendy.* Implemented audience segmentation strategies, resulting in a 10.1% increase in engagement rate.* Recommended new email marketing communication streams and personalized email messaging based on marketing data to align company objectives with audience needs.* Tracked email key performance indicators such as opens, clicks, and engagement trends to make recommendations for optimization. Show less

When I started working as a Senior SEO Specialist at MuaBanNhaDat, the company had a new website on an old domain that caused some problems. As a result, they lost keywords and needed help to sell property listings to brokers. I fixed this by creating a new site structure and working with the developer to redirect old links to new ones. I also made the website faster and added some snippet features to Google Bots' understanding of the site. Because of my work, critical keywords like 'bán nhà'… Show more When I started working as a Senior SEO Specialist at MuaBanNhaDat, the company had a new website on an old domain that caused some problems. As a result, they lost keywords and needed help to sell property listings to brokers. I fixed this by creating a new site structure and working with the developer to redirect old links to new ones. I also made the website faster and added some snippet features to Google Bots' understanding of the site. Because of my work, critical keywords like 'bán nhà' and 'nhà đất' appeared on Google's first page. This brought more visitors to the website and helped the company make more sales. Show less

- Optimized information result in Google‘s search result about display - Implemented SEO strategies, involving: optimize web pages ( by HTML, jQuery UI, and CSS), writing technical change request documents, suggesting copy changes and recommending meta data- Guideline and optimize content- Built keyword strategy and detail actions plan

- Optimized information result in Google‘s search result about display - Implemented SEO strategies, involving: optimize web pages ( by HTML, jQuery UI, and CSS), writing technical change request documents, suggesting copy changes and recommending meta data- Optimized website when Category revamping - Guideline and optimize content- Built keyword strategy and detail actions plan - Built PR for lamido.vn•Achievements:*Promoted lamido.vn from star-up to top 400… Show more - Optimized information result in Google‘s search result about display - Implemented SEO strategies, involving: optimize web pages ( by HTML, jQuery UI, and CSS), writing technical change request documents, suggesting copy changes and recommending meta data- Optimized website when Category revamping - Guideline and optimize content- Built keyword strategy and detail actions plan - Built PR for lamido.vn•Achievements:*Promoted lamido.vn from star-up to top 400 websites in term of traffic in Vietnam within 1 year (source Alexa).*Lamido won > 200 keywords that rank #1 on Google*Successfully in integrate the "sale online" campaign with online marketing channels Show less

* Writing - Guidlines SEO on how can improve web-traffic and conversion through highly targeted, and niche, search engine marketing.* Establishing new methods and procedures for programmers to ensure files are search-engine-safe and optimized before development begins.* Implementing Google Analytics tracking on both secure and public-facing websites using Google-approved methods.* Verifying that all code is W3C.org compliant and cross-browser compatable.* Writing comprehensive… Show more * Writing - Guidlines SEO on how can improve web-traffic and conversion through highly targeted, and niche, search engine marketing.* Establishing new methods and procedures for programmers to ensure files are search-engine-safe and optimized before development begins.* Implementing Google Analytics tracking on both secure and public-facing websites using Google-approved methods.* Verifying that all code is W3C.org compliant and cross-browser compatable.* Writing comprehensive monthly SEO reports to outline site performance and highlight areas of potential improvement in order to drive future business. Show less

- Determined the SEO strategy and tactics necessary to drive traffic to web sites with the ultimate goal is introduce jobs to user to get CVs and events organized in Vietnam- Build functions base on Drupal 5 & 6

Web programmer, Team leader and project manager for more than 10 websites, specially in traveling and introducing Vietnamese culture to the world. - www.anan-vietnam.com- www.sketch-travel.com- http://www.viet-kabu.com/