Created corporate identity for help AG established strong online presence and brand recognition • Created brand “Security Spotlight Forum” as part of the lead generation strategy – quarterly multi-vendor multi-location series of events and hosted 18 successful events till date overachieving KPI every single time by as much as double or sometimes triple the number in terms of attendees due to my signature follow-up methodology and content selection methodology. This resulted in a 70% to 30% ratio of existing vs. potential customer attendance with an average of 5 POCs post each event and a 70%-80% POC closing ratio, contributing to an average of 10% of YOY revenue• Created brand “Circle of Trust” - a series of quarterly vendor agnostic executive round tables, focused on technology topics specific to a select industry (finance, energy, education, etc.) • Won 3 prestigious awards (SME 100, Reseller Excellence, Channel Middle East) • Developed an effective PR strategy and got over 100 press appearances published with help AG – expert articles, press releases, feature articles, etc.• Spokesperson for help AG• Conceptualized and launched the first corporate complete thru-the-line campaign for help AG• Established two regular technology podcasts for the general public to help raise awareness on information security in real life scenarios• Established a growing captive audience by integrated social media marketing into marketing strategy with increasing numbers of followers every month on linkedin, facebook and youtube• Participated in multiple conferences and trade shows in the UAE and Qatar achieving measurable ROI each time