Dynamic, positive and business value-oriented AI, analytics, insights, business development & data leader with over 15 years of industry and consulting experience. I have a rather unique combination of analytics and data competence, strategy and business development experience, leadership and people skills. I have both technical and commercial acumen with two Master's degrees in both engineering and business, global experience (80+ countries, including living in 6 countries) and relentless energy sufficient for developing winning performance at Ironman triathlon whilst driving enterprise analytics and data transformation for a global company.As an award-winning analytics professional, my experience spans B2C and B2B businesses as well as consulting, driving analytics and data competence building and digital transformation at iconic multinational corporations, establishing, building and leading teams, accelerating company-wide analytics & data maturity and delivering clear business value from data.I truly care about the people and environment around me, I believe that collaboration is the only way to success, I have the courage to do things differently for a better tomorrow and above all I am convinced that having a clear purpose is critical for value creation.
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Chief Data And Ai StrategistFuturiceHelsinki, Fi
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Chief Data & Ai StrategistFuturice Oct 2023 - PresentBerlin | Helsinki | London | Munich | Stockholm | Stuttgart | Tampere, The World, FiAdvisory, project and program work on - data, AI & analytics transformation- data strategy & strategy for data- data, AI & analytics organization- insights & alternative data usage - sustainable data value creation, from PoCs to long-term value incl. generative AIPassionately helping organizations create more value from data, AI & analytics.
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Global Top 100 In Data & AnalyticsCorinium Global Intelligence Oct 2023 - PresentLondon, Gb -
Chief Analytics OfficerKone Jun 2021 - Oct 2023Espoo, -, FiLeading the KONE Analytics and Data strategic transformation for the company to become more data-enabled. Building, leading, and developing the Analytics Centre of Excellence (CoE) team. Focusing on creating business value from analytics and data science with cross-functional end-to-end teams; improving analytics awareness, maturity and data literacy; building modern data platform to enable more efficient data usage across the organization; developing data science, data engineering and business intelligence capabilities. Selected as the external spokesperson for KONE on the topics of data and analytics.KONE is a global leader in the elevator and escalator industry, moving over 1bn people every day. -
Global Head Of AnalyticsKone Aug 2019 - Jun 2021Espoo, -, FiSet the vision, created analytics strategy, operating model, capabilities and maturity assessment for developing data-enablement of the organisation. Established competence framework with new roles and recruited people into these new roles.
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Global Analytics And Digital Insights LeadUnilever Jan 2018 - Jul 2019Blackfriars, London, GbLeader in the Global People Data Centre (PDC) team. Building actionable digital and business insights to help the business grow. Utilising a variety of data sources, specialist tools, data science platform, AI (machine learning) and smart analytics to deliver double the impact in half the time and half the costs.Unilever is a global consumer goods company serving 3.4bn people in 190 countries every day. -
Senior Global Analytics ManagerUnilever Sep 2016 - Dec 2017Blackfriars, London, GbLeading a team of managers, data scientists and analysts looking after the capabilities of Unilever's People Data Centres (PDCs) - the digital analytics and insight unit.Responsible for tools, data, algorithms, service development and training to enable the PDCs across the categories and geographies deliver cutting-edge insights for the business and drive the analytics revolution.
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Global Analytics ManagerUnilever Jan 2015 - Sep 2016Blackfriars, London, GbEnabling marketers across the categories (personal care, home care, refreshments and foods) use better consumer and market insights for decision-making. Responsible for offering every Unilever marketer around the World the best data visualisations and tools for getting to the insights fast so they can spend their time creating the story, not mining the data.
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Business Analytics ConsultantCapgemini Consulting Mar 2013 - Jan 2015Paris, FrBusiness analytics consultant in the Digital Transformation and Business Analytics team. Focusing on mining big data for customer insights, building models and helping clients use social media analytics for actionable insights. -
Marketing Insights ConsultantMagicsolver Nov 2012 - Feb 2013Cambridge, United Kingdom, GbProject on building the company analytics, reporting and forecasting functionalities. -
Consumer Insights ConsultantBrainjuicer Sep 2012 - Oct 2012London, GbProject on quantitative and qualitative analysis, advertising effectiveness research and online community R&D. -
Mba In Marketing And StrategyCambridge Judge Business School Sep 2011 - Sep 2012Cambridge, GbConsulting projects for Diageo on innovation effectiveness, ROI and branding, and for Cambridge Enterprise on sports industry market entry. -
Mba Program ProjectHot Pickle Jul 2012 - Aug 2012London, Uk, GbProject on gamification of consumer insights research in retail environment. -
Mba Program Capstone ProjectHj Heinz May 2012 - Jun 2012Chicago, Il, UsNew business concept development from market research and consumer analysis to business design. -
Global Consulting Project (Part Of Mba Programme)Diageo Mar 2012 - Apr 2012London, GbInnovation effectiveness assessment including scalability, sustainability and brand equity dimensions. Building balanced scorecard for measuring innovation success. Project was part of the MBA programme. March-April 2012. -
Consumer Insights ResearcherResearch Now Feb 2011 - Dec 2011Plano, Texas, UsAs a part-time consumer panel researcher I led a consumer panel of almost 40k members managing all panel-related issues. -
Marketing ExecutiveApppli May 2011 - Sep 2011London, GbI worked on both marketing and business development. On marketing:- created targeted advertising campaigns using optimisation for keyword selection and pricing that earned #1 position for the ads in Google and Bing- analysed customer usage patterns to help clients understand who buys their mobile apps, where and when, and which marketing activities led to downloads- developed app development sales brochure covering technical development process- identified, approached and convinced a technology company with complementary capabilities to form a cooperation partnership- successfully developed new sales leads by winning over clients with app marketing expertiseOn business development:- managed outsourcing/insourcing project from analysis of countries and skill availability to partner selection through to final decision- led business development initiatives that resulted in clearer business goals, more efficient marketing methods and better positioning in the market -
ConsultantSynocus Oy Jan 2008 - Dec 2010Helsinki, FiAt Synocus I worked in Finland and in China on projects related to strategy (e.g. scenario building), customer focus development (e.g. CRM), cost modelling, and on various research projects on e.g. the Finnish business incubation system, Finnish industrial competitiveness etc. I have worked in Finland and in China. -
Junior ConsultantSynocus Oy Aug 2005 - Dec 2007Helsinki, FiI worked as a generalist in a variety of projects to learn more about different industries and topics.As part of the work I wrote my Master's Thesis "Relationship Management in China from a Project Business Perspective" partly while living in Beijing and studying at Tsinghua University.
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Professional AthleteSelf-Employed Jan 1999 - Dec 2007Triathlete (National Ironman Triathlon Champion)Long-distance runner (National Student Marathon Champion, several other marathon victories)Alpine skier (member of Youth Olympic team, Nordic Champion, several national championship medals)
Maija Hovila Skills
Maija Hovila Education Details
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University Of CambridgeStrategy And Marketing -
ImdConnecting Digital Strategy And Data Analytics.
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Helsinki University Of Technology - Teknillinen KorkeakouluStrategy And International Business
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Tsinghua UniversityChinese Language
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Fudan UniversityIntroduction To Modern China
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Helsinki School Of Economics - Helsingin KauppakorkeakouluInformation And Service Management
Frequently Asked Questions about Maija Hovila
What company does Maija Hovila work for?
Maija Hovila works for Futurice
What is Maija Hovila's role at the current company?
Maija Hovila's current role is Chief Data and AI Strategist.
What schools did Maija Hovila attend?
Maija Hovila attended University Of Cambridge, Imd, Helsinki University Of Technology - Teknillinen Korkeakoulu, Tsinghua University, Fudan University, Helsinki School Of Economics - Helsingin Kauppakorkeakoulu.
What skills is Maija Hovila known for?
Maija Hovila has skills like Strategy, Market Research, Management Consulting, Business Strategy, Business Development, Analytics, Market Analysis, Customer Insight, Analysis, Marketing, Consulting, Crm.
Who are Maija Hovila's colleagues?
Maija Hovila's colleagues are Adam Evans, Hatem H., Dan Clarke, Mari Mur, Anna Kholina, Jenna Seto, Numan Shakil.
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