Senior Designer
CurrentAs one of the first in-house designers at S Group, a big part of my work has been pioneering and advocating service design ways of working and increasing design maturity.I have created and developed customer understanding and design research processes, including customer experience, employee experience and b2b customer insights, as well as internal working methods. I have also mentored other designers and led design projects.I have had the pleasure of working across different business areas and stages of product and service design, such as new business discovery, mapping the variables affecting store work employee experience, legacy website redesign, customer journey optimization and procurement processes.