Leading B2B marketing projects with a focus on implementing automation solutions to optimize marketing processes and enhance customer engagement.Collaborating with cross-functional teams to integrate automation technologies into existing workflows.

Digital Marketing Allrounder with strong focus on Sales & Marketing Automation and Business Development.

Product Owner of the HubSpot Marketing Suite, leveraging automation to enhance lead management and customer engagement throughout all lifecycle phases.Established data quality measures within HubSpot, including regular audits and validation processes, ensuring accurate and reliable customer data.Optimized marketing strategies and decision-making processes through data-driven insights and automated workflows.

Successfully implemented Akeneo as the first PIM solution for a highly complex product portfolio within less than a year, automating product data management for over 2,000 SKUs, including around 600 high-complexity products.Integrated the PIM into a best-of-breed software tech stack with an API-first approach, enabling automated data flows and enhancing use cases such as webshop, distribution, and print.Collaborated with content teams to automate the population of product attributes and worked with data teams and product management to define efficient workflows for data and content management.Established quality control processes within the PIM system, improving product data accuracy and enabling data-driven decision-making.Acted as a liaison between IT and business units, promoting the adoption of automation technologies to streamline project objectives.Ensured data consistency and accuracy through Master Data Management (MDM) practices and automation, supporting strategic initiatives and enhancing the functionality of the digital

Managed front-office operations and provided exceptional guest service.Developed skills in customer service, sales, and hospitality best practices.

Gained extensive experience managing front-office operations and providing exceptional guest service.Demonstrated strong understanding of customer service and hospitality best practices.