Maikala Del Castillo Email & Phone Number

California, United States

San Francisco Bay Area

Responsible for contributing to strategy and turning strategic direction into successful delivery & impact, managing a team of marketers in the US and UK for the Author customer channel. Drive a high-performance marketing culture, focusing on achieving required results by managing resources effectively. - Contribute to the strategic objectives for the Author channel lead by the Global Marketing DirectorImplement the marketing strategy to drive Author Sales & to support Author loyalty and engagement. - Ensure that colleagues are kept up-to-date and engaged with activities and the on-going results, and adapt activities in line with performance and evidence - Deliver confident, engaging, and effective presentations internally and externally - Represent the business, both internally and externally, fostering community relationships that contribute to the success of the company - Participate in major initiatives to address specific business processes or commercial opportunities, developing opportunities for new and existing products and services to improve the customer experience - Manage systems and processes to enable the utilization of management information and data from multiple internal sources to measure success and make evidence-based recommendations for changes - Lead, performance manage, and develop team and individual line reports to deliver a high standard of performance to ensure business targets and objectives are achieved - Build and maintain effective working relationships, working in partnership with the senior marketing management and other business teams (e.g. editorial, sales)

Boca Raton, Florida

RESPONSIBILITIESMeet revenue and promotional spend targets for teamMonitor and analyze sales patterns and other performance measures to build marketing strategies and tacticsPlan and execute annual marketing activity for designated projects/initiatives to ensure agreed objectives and targets are metLead, performance manage and monitor the team to contribute to a high performance marketing cultureSELECTED ACCOMPLISHMENTSExceeding 2021 author direct revenue target to date by 40% Launched and oversee centralized processing system for internal marketing requests to reduce manual routing of 100+ emails per month and further ensure 48 response timeIncrease author-sales opportunities by 20% since August 2020Streamlined author-events marketing process to reduce time spent by 30-60 min/wk for MA role and improve the customer experienceLead Author marketers in creating marketing performance reports to understand how strategies are going and to further improve themGenerated 30% of total 2018 partnership sales (£46k) with 12 new partnerships for Societies & Professionals team

Coconut Creek, Florida

• Design and merchandise active wear for boutique online shop to include triathlon, cycle, run suits and accessories. Select suppliers, set price points and coordinate product placement.• Perform key role in planning and logistics of annual global 5K event.• Acquire sponsorships and donations that cover 130% of event production costs. Manage budget to include on par P&L projection. • Develop strategy to increase YOY registration by 70%.• Build communications strategy for key media contacts. Coordinate local TV, online, and print media coverage.

Miami, Florida

• Perform key role in translating and assembling “character-looks” for seasonal lifestyle advertising campaigns. Created inspiration boards, and selected garments and accessories.• Prepped photo shoots including styling kits, talent fittings, and post photo shoot cataloging• Oversaw wardrobe transitions and stand-in stylist during photo shoots • Experienced in magazine editorials, seasonal catalogs, advertising campaigns, music videos, and personal styling for fashion and beauty industries.

Pinole, California

Managed daily logistics for industrial commodities via railway systemSupervised three shipping/receiving handlersManaged HR program and payroll bookkeepingPromoted twice over a three-year period

Ba, Business Administration W/ Concentration In Marketing

Fashion Merchandising & Design