I am responsible for Internal Branding & Communications around XING's organizational shift from a Social Professional Network to a Jobs Network.- develop & execute internal communication strategies that help to create confidence, a common identity and establish new spirit- change management- set-up & maintain a Corporate Influencer Community- close collaboration with Corporate Communications, PR, Employer Branding, Board Members & Management teams

- Technical & disciplinary management of the brand marketing team- Development of integrated marketing strategies- Definition of positioning, messaging and communication mix (ATL, BTL)- Resource and budget planning to achieve the defined marketing KPIs- Alignment with Leadership Team and other (marketing) areas incl. Corporate Communications- Agency and partner selection

I was responsible for branding, performance and app marketing for the XING jobs marketplace.target group:B2C, job seekersmain responsibilites:• development and implementation of integrated strategies for new customer acquisition & retention• planning and execution of marketing activities across all on- and offline channels e.g. TV, display, SEA, retargeting, fairs, events, app marketing• planning, implementation and controlling of the media strategy• budgeting, controlling and reporting of marketing activities (KPI achievement )• implementation and evaluation of qualitative and quantitative market research / portfolio analyses• selection, close cooperation and control of external service providers and agencies• communication and coordination with stakeholders (such as product management, data science, service, other marketing areas, Corporate communications, etc.)• functional leadership of working students

Ich bin Life & Business Coach und Branding Spezialistin für Menschen, die spüren “Da geht noch was!”.Ich brenne für das Thema persönliche Weiterentwicklung und dafür Menschen (wieder) in ihre Kraft und Selbstwirksamkeit zu bringen - mit ganz konkret wirkungsvollen Strategien für mehr Sinn. Leichtigkeit und Qualität im Leben.

I managed international key accounts and developed their digital marketing strategies with a good sense of design and brands as well as diplomatic stakeholder management. While working under high pressure, I kept projects in time and budget by managing all resources and providing direction to all parties during implementation and beyond.budget responsibility: up to 4 million eurossize of project teams: up to 12 employees key accounts:• automotive: BMW - eCRM optimization• fashion: C&A - international campaign integration on cunda.de• FMCG: Schweppes and Dove - social media campaigns• DIY: OBI - corporate website re-launch• telecommunications: O2 - event management, digital / OoH campaigns, film productions, product launches, word-of-mouth on blueinsider.o2.decompetences: project management, consulting, budget control, B2B / B2C marketing, online marketing (viral / mobile / apps), marcoms, social media, SEM (SEO / SEA), UX methodology, eCRM, film productions, event management

As part of the Senior Management Team, I was responsible for defining marketing targets, strategy and concepts for the re-launch of one of the online flagship products. I positioned, branded and named the new product and its supporting team; appointed and managed marketing agencies and suppliers. Furthermore I set-up a focus group for early product development advice, organised international trade fairs and events, re-launched all web content and controlled the marketing budget.product:Elsevier Editorial System - online platform for submitting scientific articles and managing the peer review process target group:authors, editors and reviewers of all scientific disciplinesbudget responsibility:1.3 million euroscompetences: marketing strategy, branding, marketing planning, internal communications, Intranet, change management, word-of-mouth / advocacy, PR, direct marketing, focus groups, usability testing, event management, appointment and management of agencies and suppliers

I was responsible for the implementation of channel specific activities for customer retention and increase of sales for several online products. As an interface between domestic sales (app. 30 employees) and international brand management, I developed and executed direct marketing campaigns while constantly improving segmentation and targeting strategies.products:online bibliographic databases and scientific platforms containing all published content; subject to licensing (e.g. ScienceDirect, Scopus) target group:universities and governmental institutions (librarians, deans, professors, students)budget responsibility:1 million eurosreceived awards:Customer Value and Valuing our People Award (2007)Customer Marketing Person of the Year (2008)competences: multi channel communication, direct marketing, localization, marketing planning / effectiveness, CRM, STP optimization, tele marketing, web content creation, copywriting, exhibitions / event marketing, agency co-ordination