• First to suggest and worked collaboratively with Marketing Department to create a full-line catalog • Responsible for the overall development, management and execution of various tradeshows• Managed the development and execution of $1,000,000 annual marketing budget, schedule and production of marketing materials for established broadcast equipment manufacturer• Improved the task of organizing marketing strategies by overhauling marketing plans• Analyzed industry trends and competition to identify the changes needed to improve marketing performance and effectiveness of the various marketing campaigns

• First to suggest, create and implement a comprehensive international marketing plan which included positioning the brand into new vertical markets • Collaborated with Apple Computer for all co-marketing proposals which included advertising, PR and tradeshows.• Responsible for a $200,000 media planning and buying schedule for an established pro audio brand• In charge of writing and/or editing and distributing official company press releases worldwide• Communicated with VIP users to obtain quotes or interviews and published all content generated to the website

• Responsible for a $1,000,000 domestic media planning and buying schedule for three established pro audio brands (AKG, Soundcraft, and Studer)• First to implement a yearly media program successfully positioning several Harman brands into new markets• Developed and implemented national marketing strategies by incorporating global and corporate marketing directives• Liaised with other Harman Pro brands to design visually cohesive booth and demo room displays for various industry tradeshows while still maintaining individual brand identities• Made all arrangements for numerous tradeshows from conception to completion• Designed advertising material for both print and online publications, created tradeshow graphics, and coordinated production to meet deadlines• Worked closely with several PR agencies to keep track of and approve press releases, support product launches, and facilitate product loans for media reviews

• Translated various Japanese websites to create and launch English version of those sites• Responsible for recruiting Webmasters, as well as help design, launch and support various sites• Updated websites by uploading new information, tools and answering BBS• Monitored unique hits and sales activity, re-assessing the needs of the Webmasters to increase sales by optimizing their use of marketing tools

• Supervised in-house direct response ad agency, continuously increasing accuracy and productivity• Purchased and maintained weekly media expenditures of $125,000 while successfully negotiating lower rates• Involved in the development of marketing strategies and media schedules• Reconciled billing and approved payment usually ensuing in no charge spots and/or credits• Provided technical support and quality assurance for the media program• Maintained TV, radio, magazine, newspaper and online buy schedules