 Management of medium value (up to 20K/month) search campaigns through bid optimisation, keyword mining, ad-copy optimisation, and audience targeting using Google Adwords and Adwords Editor. Keyword mining and market research of Japanese search market. Japanese-English, English-Japanese Translation of keywords, ad copies and websites.

 Entire account restructure which lead to minimum cross-pollution which in turn resulted in the average quality score of 9 and the account health score of 95; And Improved CTR, CPC, CTR and conversion rate dramatically. Whole landing page restructure in which the landing pages were added and keyword-stuffed; And traffic flow was strategically reorganised resulting in an increase in the conversions and cost saving. Developed an advanced automation framework based on volume of clicks, conversion rate, top of the page bid, above organic results bid and first page bid. Since implementing the new strategies, the account has achieved the top 2 in the market click-share with fewer spend compared to the direct competitor and is about to become the top 1 shortly. Working to add more conditions such as time of the day, day of the week, geo-targeting and the event calendar to the above-mentioned automation. Simplified keyword restructuring/expansion process by introducing instant categorisation process. As a one-person team up until 2018 and as a three-people team since 2018, the account has gone from the average 50K spend per month with negative profits to 300K and above spend with the average of 40% ROI.  Line-management of two execs including setting up objectives and development plans. Budget forecasting including pitching for incremental budget. Internal stake holder management. Constant discussions with heads of departments and senior management to discuss strategies and priorities.

 Set-up, management and optimisations of search and display campaigns whilst monitoring their profitability. In-depth data analyses and improvements of spreadsheet reporting templates. Formulation and planning of suitable campaign strategies under manager's supervision.

 Reporting on key metrics and profitability. Complied universal negative keyword lists for all properties.

Being promoted on merit of analytical skills and passion for problem-solving while the company was undergoing restructuring efforts, 104 accounts from Japanese market were left in my charge. The client relationship was in a grave crisis due to 6 month-long commission payment delay when I took over, but ALL except for 2 affiliates were back on track and performing stronger by the time I left (overall conversion rate is up by 23%).My responsibilities included: Established relationships with clients and recommend courses of actions based on analyses of performance. Used HTML5 and style-sheet coding to build own-affiliate websites and promote them through SEO; overall conversion rate was up by 21%. Good rapport established during this time helped Catena's acquisition of one of the Japanese affiliates later in 2017. Functioned as Two-Way Translator internally (client & supplier communications) and externally (terms and conditions and websites); negotiated payment instalment plans and reconciled 102 out of 104 inactive clients.  Advised promotion strategies to senior managers; facilitated launch of new products, drove overall brand strategies.

 Evaluated VIP performance, facilitated launch of new products and educated client support agents. Calculated wagering requirements and bonus amounts for player accounts; audited abuser and fraud accounts. Cooperated with customers by using emails and live-chat; investigated discrepancy in players' accounts; sent out promotion messages and liaised with suppliers to resolve game queries.

 Implemented Tele sales of car leases, oversaw sequential issues, liaised with suppliers and translated online materials.

Employed by LIBRO Books Group as a general sales assistant