Maiko N. Email & Phone Number

Madrid, Es

London, England, United Kingdom

Plan, implement, and analyse campaigns aimed at increasing conversion volume and acquisition efficiency for B2C subscriptions using Google Ads, Apple Search Ads, and Yahoo Ads while ensuring effective communication with each local team and platform rep.• Leading activation and implementation of Google ads Search, Display, App campaigns, Apple Search Ads, and Yahoo ads Search and Display campaigns across multiple global markets• Working with 7 figure budgets, facilitating numerous testing and optimization opportunities through collaboration with external partners such as Google, Apple, Yahoo• Maximising use of 1st party customer & website data to develop a multi-layered audience targeting strategy• Collaborating with the wider internal marketing team, and identifying where PPC fits within a holistic marketing strategy• Driving wider business goals through optimising campaigns towards designated CPA or ROAS targets• Contributed to ROI by achieving 68% decrease in CPA [YoY], while working within similar budget constraints, through adept selection of campaign strategies

Manchester, England, United Kingdom

For the Myprotein Japan market, which is the biggest foreign market in Myprotein, managed the social media accounts and the YouTube channel in the fast-paced marketing team.• Researched the company's past posting performance, competitors' social media operations, and trends to develop the basic strategy of content marketing for Myprotein Japan• Analysed daily posts and campaign results and evaluated KPIs to identify areas for improvement and summarised them in monthly reports• Contributed to achieving departmental goals of reaching new potential customers in a variety of ways, including:- Amplified reach to new potential customers by +302% [YoY] on Instagram through enhancing educational content- Increased the YouTube channel subscribers by +63% in 5 months through analysis of YouTube trends- Boosted the CTR of Instagram paid social by +54% by selecting appropriate influencers and optimizing creatives • Led the direction of photo and video shoots for audience-engaging materials, overseeing budget and schedule management

Tokyo

Worked in a team of 3 at the US-based company to provide consulting services to Japanese governmental organizations and companies with their digital marketing efforts and guided their expanding business in the U.S.• Planned and managed Instagram ad, Facebook ad and native ad project for a local government and university partnership, achieving 50K page views in Japan and 100K views in Taiwan• Managed a blog writing project by using Google Trends and Google Analytics, and successfully increased client’s website traffic by double in 3 months• Acted as the manager for an email marketing project to lead the team and create email templates for a Japanese cosmetic company, resulting in expedited upsell rate by 1.5 times• Conducted research including SWOT Analysis and led and organized the series of online interview surveys from selection of interviewees to reporting using Zoom for a client to design marketing plan and promote their products in the Japanese market

Tokyo

Worked for one of the largest interior design and construction companies in Japan as a project manager and provided consulting for retail brands and an amusement park.• Won a 60M JPY(≒400K GBP) design and construction competition of an amusement park by conducted competitive research and on-the-ground UX studies• Led a team of 4 to complete the 6 months project of the amusement park, and was published in a well-known industry magazine, Shouten Kenchiku, for the unique and progressive interior design• Researched news about architectural interiors to identify industries likely to expand in the future and conducted cold-calling, successfully making the company's first foray into the funeral market

Bachelor'S Degree, Marketing

Study Abroad, Marketing

Education record

Chinese language study abroad program