Maiko N. Email & Phone Number

Madrid, ES

London, England, United Kingdom

• Plan, implement, and analyse campaigns aimed at increasing conversion volume and acquisition efficiency for B2C subscriptions using Google Ads, Apple Search Ads, and Yahoo Ads while ensuring effective communication.
• Leading activation and implementation of Google ads Search, Display, App campaigns, Apple Search Ads, and Yahoo ads Search and Display campaigns across multiple global markets
• Working with 7 figure budgets, facilitating numerous testing and optimization opportunities through collaboration with external partners such as Google, Apple, Yahoo
• Maximising use of 1st party customer & website data to develop a multi-layered audience targeting strategy
• Collaborating with the wider internal marketing team, and identifying where PPC fits within a holistic marketing strategy
• Driving wider business goals through optimising campaigns towards designated CPA or ROAS targets

Manchester, England, United Kingdom

• For the Myprotein Japan market, which is the biggest foreign market in Myprotein, managed the social media accounts and the YouTube channel in the fast-paced marketing team.
• Researched the company's past posting performance, competitors' social media operations, and trends to develop the basic strategy of content marketing for Myprotein Japan
• Analysed daily posts and campaign results and evaluated KPIs to identify areas for improvement and summarised them in monthly reports
• Contributed to achieving departmental goals of reaching new potential customers in a variety of ways, including:- Amplified reach to new potential customers by +302% [YoY] on Instagram through enhancing educational.
• Led the direction of photo and video shoots for audience-engaging materials, overseeing budget and schedule management

Tokyo

• Worked in a team of 3 at the US-based company to provide consulting services to Japanese governmental organizations and companies with their digital marketing efforts and guided their expanding business in the U.S.
• Planned and managed Instagram ad, Facebook ad and native ad project for a local government and university partnership, achieving 50K page views in Japan and 100K views in Taiwan
• Managed a blog writing project by using Google Trends and Google Analytics, and successfully increased client’s website traffic by double in 3 months
• Acted as the manager for an email marketing project to lead the team and create email templates for a Japanese cosmetic company, resulting in expedited upsell rate by 1.5 times
• Conducted research including SWOT Analysis and led and organized the series of online interview surveys from selection of interviewees to reporting using Zoom for a client to design marketing plan and promote their.

Tokyo

• Worked for one of the largest interior design and construction companies in Japan as a project manager and provided consulting for retail brands and an amusement park.
• Won a 60M JPY(≒400K GBP) design and construction competition of an amusement park by conducted competitive research and on-the-ground UX studies
• Led a team of 4 to complete the 6 months project of the amusement park, and was published in a well-known industry magazine, Shouten Kenchiku, for the unique and progressive interior design
• Researched news about architectural interiors to identify industries likely to expand in the future and conducted cold-calling, successfully making the company's first foray into the funeral market

Bachelor'S Degree, Marketing

Study Abroad, Marketing

Education record

Chinese language study abroad program