Provides full marketing services, which includes lead generation, social media strategies and management, website optimization, brand management, SEO, SEM, email marketing, CRM integration, vendor management, and marketing automation

- Created and maintained a comprehensive Lead Routing Workflow for a global sales team to ensure efficient lead distribution, guarantee accuracy, and improve response time with follow-up processes.- Developed and maintained Sales Sequences to streamline sales outreach and enhance customer engagement.- Implemented an automated daily reporting system for Business Partner Leads, enabling real-time tracking and analysis.- Reviewed and analyzed the Marketing Control Dashboard to identify trends, evaluate campaign effectiveness, and suggest enhancements.- Addressed AdHoc Reporting Requests promptly to support data-driven decision-making across departments.- Conducted thorough analysis of all leads, ensuring proper field mapping, accurate source attribution, and appropriate tagging.- Implemented and executed initiatives for duplicate record cleanup, maintaining clean and organized Accounts and Companies databases.- Proficiently handled importing and exporting of records, ensuring data consistency and adherence to quality standards.- Successfully managed data migration projects, ensuring smooth transition and integrity of data across systems.

- Improved the average email CTR to 39.9% where the industry average was 23.4%- Automated emails for the first time in this credit union's history, and cut recurring email production time by 90%- Lead a social media initiative by creating workflow, collaborating with multiple business units, running promotions and contests, and evaluating social media marketing tools- Developed and implemented SEO/SEM and retargeting campaign strategies and initiatives by collaborating with business partners- Contributed as a core member on the organizational process improvement project- Implemented an enhanced content strategy that increased Facebook engagement by 600% in one quarter- Created an online reputation management process- Analyzed campaign results and reported performance back to stakeholders

- Designed, edited, and curated content for a museum quality history wall at UFCU headquarters- Executed on a project to produce content for the website redesign that garnered national recognition for the organization- Acquired basic HTML skills to utilize the content management system and become significantly more effective at maintaining the company website

- Performed consistently as a top grossing banker in the market (Ranked #6 out of 1,300 bankers in the region)- Delivered prompt, accurate, and excellent customer service while being responsible for branch operation procedures to ensure compliance adherence- Earned a designation as a banker for complex transactions such as trust accounts, wire transfers, retirement accounts, and business accounts- Trained all tellers to effectively process transactions and identify quality referral

Global business negotiation, business development for US and Japan, cross-cultural solutions, interpretation and translation