Responsible for the global education strategy for Beauty Tech innovations.Creation of eLearning/capability/education materials content.Currently : SalonLab 2.0 and SalonLab&MeIn charge of Education DatabaseCreation/Monitoring of Global Education KPIs trackersSupporting the creation of learning tools of Product Innovations launches linked to Beauty Tech projects.Currently : Fibre Clinix & SalonLab&MeOrganisation and coordination of shoots for Brand… Show more Responsible for the global education strategy for Beauty Tech innovations.Creation of eLearning/capability/education materials content.Currently : SalonLab 2.0 and SalonLab&MeIn charge of Education DatabaseCreation/Monitoring of Global Education KPIs trackersSupporting the creation of learning tools of Product Innovations launches linked to Beauty Tech projects.Currently : Fibre Clinix & SalonLab&MeOrganisation and coordination of shoots for Brand campaign and Education contentCo-Organisation and animation of global Train-The-Trainers (40+ countries worldwide)Support for global events to animate workshops or present SalonLab to the audience Show less

Trade & Digital Manager for the education department- Apple App for sales reps & trainers (eBooking): maintenance, upgrade & trainings tools (100+ users)- E-Education website updates, development & capability for users (7 administrators)- Creation of E-Learning modules linked to Innovation launch, best sellers and local initiatives (translation, adaptation for local market, creation of SCORM with agency)- Kick Off of Paying Digital training process & Freelancer activity tracking

Certainly the most challenging job position I got : - no day off, availability day & night- 200% dedicated on my tasks- possibility of call anytime - very demanding bossI had the opportunity to apply the best practices from my previous experience : self control, negotiation, time management, smart spending, market research, focus, etc.

Strategy & execution with excellence : - Profitability & Pricing policy of our seminars offer- E-Learning strategy with Digital transformation challenge on hairdressing traditional industry- structure process and communication within the service and between services- help on Innovation deployment- in charge of Digital Education strategy&coordination back up plan for Covid 19 crisis Digital :- Apple App for sales reps & trainer : maintenance, upgrade & trainings… Show more Strategy & execution with excellence : - Profitability & Pricing policy of our seminars offer- E-Learning strategy with Digital transformation challenge on hairdressing traditional industry- structure process and communication within the service and between services- help on Innovation deployment- in charge of Digital Education strategy&coordination back up plan for Covid 19 crisis Digital :- Apple App for sales reps & trainer : maintenance, upgrade & trainings tools- Digital capability on Instagram (for hairstylists and educators)- Since July2020 : Technical support pour Social Media (IG&FB) activity for our brand new account @WellaEducationFrance (paid media, third part solution for posting, collaboration with digital agency, etc.) - E-Education website updates, development & capability for users (7 administrators) - Mybeautyfullradio.com webradio content coordinationLearning :- in charge of seminar content creation about digitalization with external experts- Coordination with training reimbursement organism- gamification of capability programBusiness Analysis :- KPI trackers creation & update- Analysis for strategy recommendation for the Education Director--> Management of an intern--> Collaboration in multifonctionnal team for daily work & global projects (supply chain/Finance/Master Data/Marketing/Sales) Show less

- I helped my team on TRADE MARKETING 9 months in addition to my job for Store KEY ACCOUNTS bespoke launch plans and Marketing Innovation reviews.Category manager for Key Accounts:Wella Professional brand - color, care &stylingBespoke plans of innovation launches & category activation for Key Account customers : 360 degree approach to emphasize Wella launches- contact for Purchase & logistics, Communication in-store & digital, Commercial operations- proposing win-win… Show more - I helped my team on TRADE MARKETING 9 months in addition to my job for Store KEY ACCOUNTS bespoke launch plans and Marketing Innovation reviews.Category manager for Key Accounts:Wella Professional brand - color, care &stylingBespoke plans of innovation launches & category activation for Key Account customers : 360 degree approach to emphasize Wella launches- contact for Purchase & logistics, Communication in-store & digital, Commercial operations- proposing win-win solutions adapted to customers planning- initiator or partner of brandnew plans -->INVIGO (care line) launch on june 2018 --> Mistify Me (styling) launch on March 2018Trade marketing manager for White Indirect sales Channel : Wella, Nioxin and Kadus Professional brands - color, care, styling- develop selling tools for sales reps- tracking performance with corrective actions if needed- optimize promotion cycles for regional customers while optimizing our brands sales- set up process to rationalize costs and create synergies between servicesManagement of an intern Show less

For 2 years , I broadened my scope of expertise by developping technical and teaching skills with my new job as EDUCATION MANAGER in BtoB & BtoC to help my customers to develop their business with our products and my knowledge in sales and training.In charge of Education strategy for Key accounts of Indirect sales channel. Key accounts = min.1M € with min.100 stores and need tailored-made Education plans to develop their potential- creating training plans : planning, content :… Show more For 2 years , I broadened my scope of expertise by developping technical and teaching skills with my new job as EDUCATION MANAGER in BtoB & BtoC to help my customers to develop their business with our products and my knowledge in sales and training.In charge of Education strategy for Key accounts of Indirect sales channel. Key accounts = min.1M € with min.100 stores and need tailored-made Education plans to develop their potential- creating training plans : planning, content : according to their category focus, strategy, sales force profile, etc.- creating/adapting training tools for my customers : according to their category focus, strategy, sales force profile, etc.- presenting trainings for customers sales clerk- developed innovative tools as 360• Beauty consultation, sales quizz, learning workshop inspired by society games- Jan-June18 : Trade Marketing manager for the channel + Key accounts Manager- KA bespoke plans for innovation launch (Invigo care brand, EIMI styling brand,Create color range)- promotional cycles design & execution- budget management with marketing team- products launch preparation (logistics/promotion/in store communication/digital activation)- intern managementStudied for Hairdresser diploma (CAP Coiffure) exams Show less

Challenging mission where I developed the following skills:- time management - calm working under pressure - communication in high context culture- patience- resistance to pain- conflict management

Led the marketing strategy for Kadus in France & managed the Belux market for one year.Designed and updated KPI trackers.Forecasted sales volumes.Managed the brand budget: Standardized promotional and marketing gifts, as well as point-of-sale (POS) materials. Streamlined POS types and storage costs.Translated packaging and claims from English to French.Crafted marketing and communication strategies.Successfully relaunched the Brand in 2014 and optimised the assortment… Show more Led the marketing strategy for Kadus in France & managed the Belux market for one year.Designed and updated KPI trackers.Forecasted sales volumes.Managed the brand budget: Standardized promotional and marketing gifts, as well as point-of-sale (POS) materials. Streamlined POS types and storage costs.Translated packaging and claims from English to French.Crafted marketing and communication strategies.Successfully relaunched the Brand in 2014 and optimised the assortment in 2015, optimising the budget for impactful results.Created communication media and training tools for wholesalers in collaboration with the Education manager.Organized celebratory events with authorized distributors alongside the Education manager. Show less

Responsible for trading strategy in indirect sales channels (traditional wholesalers with sales representatives, cash & carry, and beauty stores) across the following brands:Wella Professionals (Color, Care & Styling), Nioxin (Care & Styling), Kadus (Color, Care & Styling)for the markets: France/Belgium/LuxemburgDeveloped and executed commercial strategies, conducted business analysis, and provided recommendations.Tracked key performance indicators (KPIs) and managed… Show more Responsible for trading strategy in indirect sales channels (traditional wholesalers with sales representatives, cash & carry, and beauty stores) across the following brands:Wella Professionals (Color, Care & Styling), Nioxin (Care & Styling), Kadus (Color, Care & Styling)for the markets: France/Belgium/LuxemburgDeveloped and executed commercial strategies, conducted business analysis, and provided recommendations.Tracked key performance indicators (KPIs) and managed promotions.Forecasted sales volumes for all brands, managed channel budgets, and maintained KPI scorecards.Standardized promotion plans to focus sales reps’ efforts on personalized customer plans.Managed the Belux Indirect market for one year & established the Trade Marketing Manager position for Belgium, including mission design, onboarding, and coaching.Implemented targeted marketing animations for key accounts like Bleu Libellule & La Boutique du Coiffeur.Organized Marketing Innovations Reviews.Designed and executed commercial cycles (Streamlined promotional strategies for non-strategic customers to optimize sales reps’ time and work.)Coordinated point-of-sale (POS) communication media with wholesalers through agency collaboration.Recruited and managed an intern (x2/year)Extra challenge: Campus Team co-leader Edhec/P&G beside my job - Develop partnership between Edhec business school & P&G via an annual Business case challenge (4 months), - Speaker at student fair/ Edhec school - Recruiter of interns for P&G: at Edhec school (1x/year – 40 applicants/session) & on PG site (2 x /year -10 ITW/sessions) - Mentor for interns from Edhec: coaching + group lunch + trainings (2-3/semester): 10 students/year Show less

- For 2 years I worked as TRADE MARKETING MANAGER for care and styling brands for salons. This job offer was a real stake, since switching from execution for customer to strategy for company is a big change... WELLA SALON PROFESSIONAL DIVISIONMarket Strategy & Planning for France (Oct 2011 - Jun 2013)P&G Salon Professional - Care & Styling division - Direct sales- Sebastian is our Prestige brand inspired by fashion and innovation. Our consumers are trendsetters :… Show more - For 2 years I worked as TRADE MARKETING MANAGER for care and styling brands for salons. This job offer was a real stake, since switching from execution for customer to strategy for company is a big change... WELLA SALON PROFESSIONAL DIVISIONMarket Strategy & Planning for France (Oct 2011 - Jun 2013)P&G Salon Professional - Care & Styling division - Direct sales- Sebastian is our Prestige brand inspired by fashion and innovation. Our consumers are trendsetters : http://www.sebastianprofessional.fr- System Professional is our Prestige brand expert in Care : http://www.wella.com/fr-FR/system-professional-care.aspx- Wella Professionals is our megabrand on Color, Care & Styling. our styling products are used in every fashion week with our Artistic Director Eugene Souleiman : www.wella.frMSP channel for the Account Manager team (April-2012 - May 2013)Missions : - Managed transition to merge 2 sales force : starting 2012, sales reps were able to sell Wella, SP and Sebastian (--> created tools and capability program to help sales ofrce to sell Sebastian brand)- Managed promotions cycles for Sebastian, SP and Wella C&S brands for Direct channel- Prepared the Account managers (sales reps) to become Key Account managers : organized capability program & sales meetings Show less

- For 2 years I was SALES REPRESENTATIVE in Paris. I managed to meet my objectives while helping on another area when the sales rep was missing.WELLA SALON PROFESSIONAL DIVISIONSales Rep for Wella / System Professional brands in Paris (South-East area)Missions :- taking orders of products and sold trainings- presenting innovations- helps my customers to grow (I made trainings on products, animate Events and organize sampling/sell-out operations)

Co-founder of Collectif MAKE MY HAIR / MAKE MY STYLE2010-2013In charge of the Beauty Booth MAKE MY HAIR at JAPAN EXPO for 4 editions: service of hairstyling, manicure & makeup for the participants and guests of the JAPAN EXPO inspired by Japanese alternative styles (Gyaru, Yamamba, etc.) and Cosplays- preparation of booth- Recruitment of extra staff- Partnership with Jeunes Créateurs booths- Co-management of the MAKE MY HAIR Facebook PageOther Beauty Booths… Show more Co-founder of Collectif MAKE MY HAIR / MAKE MY STYLE2010-2013In charge of the Beauty Booth MAKE MY HAIR at JAPAN EXPO for 4 editions: service of hairstyling, manicure & makeup for the participants and guests of the JAPAN EXPO inspired by Japanese alternative styles (Gyaru, Yamamba, etc.) and Cosplays- preparation of booth- Recruitment of extra staff- Partnership with Jeunes Créateurs booths- Co-management of the MAKE MY HAIR Facebook PageOther Beauty Booths management at Magny Manga, Bulles de Mantes, etc. Events Support for @AyumiRubis Booth at the Japan Touch Event 2011-2013In Charge of the Backstage Beauty Crew for the JAPAN FASHION DAYS for 3 editions: the Fashion Show of Japan Expo to promote Japanese Stylists and French stylists inspired by Asian Fashion (sponsored by Shiseido Makeup)- Coordinating the Beauty Concepts preparation with the Fashion stylist (which was done my our Makeup chief and Hairstyle chief)- Recruitment of the backstage team- Management of the backstage team (briefing & training, supervision during the show)In charge of the fashion shows of AIO Clothing, h.Naoto, Harajuku Kawaii, etc. Show less

I worked on John Frieda brand for French market.- in charge of sell-in trackers (IRI)- internet website updates- advice/ FAQ for consumers- creation of new stickers for packagings- ER for JF's products (partnership with magazines for games, etc.)- clipping classification to evaluate brands presence in magazines

- In charge of the Pricing Project : creating the process to attribute automatically price status for each products in each stores according to the price status of the store (taking into account the location of competitors and their price policy)

- In charge of the Management Report : monthly business review about stores performance and country situation which was sent to the French head office Casino Group. - ADORe Project : adaptation of financial documents to the new head office business review version.Nowadays Big C Vietnam operation comprises 43 stores and 30 shopping malls. It turned over €586 million in 2015. It has been sold to Thai retail group Central.

- Market study and analyses for the "Direction Enseigne" service- Responsible for communication tools for salesforce - Management of promotional communication supports for Casino customer (at Monoprix, Géant, supermarchés Casino) : managing media planning with MediaCosmos, creation of communication supports with internal creation agency- National account budget monitoring (promotion expenses forecast)- Preparation of customer meeting for the NAM and representation of the NAM at… Show more - Market study and analyses for the "Direction Enseigne" service- Responsible for communication tools for salesforce - Management of promotional communication supports for Casino customer (at Monoprix, Géant, supermarchés Casino) : managing media planning with MediaCosmos, creation of communication supports with internal creation agency- National account budget monitoring (promotion expenses forecast)- Preparation of customer meeting for the NAM and representation of the NAM at intermediatary meeting (Media Cosmos, Auchan Direct) Show less