Planning and creative:- Leads IMC strategy, creative concept development and execution across all consumer touch-pointsincluding traditional and non-traditional mediums.- Provides leadership in the connections planning process and development of new concept and presentation to develop and execute all creative.Team development:- Build the competency of communication planning skill for both Account and Digital.LEADING PROJECTS- Heineken's family digital retainer agency for SQM- Build working framework between digital and other team in order to become communication agency- Suzuki Ciaz Launching campaign- EAC Myanmar drink products

LEADING PROJECTS• PVGas South integrated branding campaign included with social contents, viral clip, brand activations, CSR and other POSM materials • HongLeong Bank brand’s repositioning: offered brand house and reproduced a brand image by KVs series • Techcombank marketing and branding partner: executed the PR activities for Vincity, produced a number of TVCs and clips, created internal communication content for the repositioning campaign • Kizuna brand’s repositioning: cooperated with the client to develop a new positioning, clarified the execute methods to deliver new brand’s messages and consulted integrated marketing with communication activities• Makano's Family IMC one year communication: repositioning and re-launching campaign for Makano• Brand-repositioning communications planning for Techcombank - Be Greater 2020

KEY PROJECT- Diana Unicham campaign to remind customers about brand and Diana Sensi product line. Campaign included several activities on only and also offline.

KEY PROJECTS - Fanpage - Vinamilk Bi quyet ngon khoe tu thien nhien- Manulife - Microsite campaign: Manulife Ket noi yeu thuong- B's mart: Facebook app campaign combine with activation

KEY PROJECTS- ASUS EXPO 2015 with 50.000 audiences: ROG Championship, Zenathon, website (both online and offline)- ASUS ZenFone 2 launching campaign: Technical seminar event, photo contest event, cinema and mall activation in two city (Ho Chi Minh and Ha Noi) (offline & online)- SC VivoCity summer campaign (offline)- Crescent mall - End of the sale season campaign (ofline)

KEY PROJECTS- BMW Motor show project: process 2 microsites to collect potential customer data, wifi marketing to support 2 microsites, Augmented Reality technology to BMW M4 car, Emotion car to Mini CooperS car. (Offline and online)- “Drinking water remind” mobile app for Lavie, bubble shooting Facebook app for Lotteria, project for BMW website: http://giaxe.bmw.vn/ (technology)