Maile works with CEOs of small to enterprise-scale consumer brands, consumer packaged goods and retail companies to profitably grow their business, help them navigate transitions, and solve problems that hinder their success. She is a transformational marketing leader with diverse experience building iconic brands and producing solid results with winning strategies and flawless execution, while delivering an exceptional consumer experience. Recognized as resourceful, collaborative and curious, Maile brings excellent communication skills, strategic thought leadership, a passion for the business and strong bias for action. An energizing, authentic and values-driven leader, she maximizes business results by leveraging a digital-first approach and strong alignment with leaders, stakeholders, and cross-functional teams. Highlights: ✪ Led the launch of the first digital-only customer loyalty program for a large regional grocery chain, exceeding enrollment, incremental traffic and revenue goals by 150% in the first three years. ✪ Implemented new ecommerce website and consumer app, increasing sessions by 189% and decreasing bounce rate by 40%, contributing to ecommerce revenue growth of 98%. Recognized by the CEO for outstanding leadership during the pandemic. ✪ Led consumer packaging innovation that drove 80% of the product mix within three months of introduction, securing new selling channels and increasing trial and sampling occasions. ✪ Grew base business by 67% at a leading global brand of technical outdoor gear through the creation of a new brand identity, new ecommerce website and digital transformation, while leading expansion into new categories to drive sustainable growth. ✪ Led a cross-functional team to launch a women’s boot collection at a global footwear brand, resulting in 26% sell-through at a leading fashion retailer, with significant increase in margin, ASP and brand equity scores. ✪ Achieved 13% sales increase of private brands vs prior year, through strategic marketing support and innovative digital campaigns. ✪ Generated 12% increase in topline revenue at regional outdoor speciality retail chain through the creation of an activity-based consumer model and alignment of product, merchant and marketing teams. ✪ Grew revenue between 2x-4x at three different early stage beverage brands, supporting CEO/Founders with development of strategic marketing plans pre and post acquisition.When Maile is not helping businesses grow, you might find her:✪ Writing a story✪ Screaming down a toboggan chute✪ Riding her Vespa