- Successfully launched AdGen AI by Adriel, the AI-powered ad generator:2nd Product of the Day on Product HuntAcquisition rate increased x10, Conversion rate increased by x5- GTM Strategy based on Customer Needs:Build a comprehensive and collaborative GTM plan and assign responsibilities to different teamsRun FGI and deliver results to influence product developmentAlign marketing initiatives based on Customer Insights- ABM- Market Research: Community-Centric: Penetrate marketer communities to understand their needs and pain pointsDeliver results to the top-management team to influence strategic directions

- Created and drove marketing strategy & team management- Collaborated with all departments & evangelized teams on product updates- Crafted and drove digital marketing campaigns (paid, owned, earned)- Created and developed marketing automation and nurturing strategy to boost sales - Lead generation: global content strategy (white papers, blog, case studies... https://www.visibrain.com/fr/ressources) to nurture sales pipeline (+100% leads generated each year)- Awareness: partnerships management & media relations to increase company visibility and authority- Market and competitor analysis to benchmark and identify new features- Built efficient and creative go-to-market strategies to launch new products/features- Built convincing pitches to tell our story, or present convincing use cases with famous brands => SNCF, Carrefour, Bouygues Telecom, - CRM setup and management: create and deploy the strategy (mailing list segmentation, workflows based on contacts’ lifecycle stage and behaviors, direct email marketing campaign)

- Field marketing management- Raised awareness: increased press coverage by 300% & followers by 200% (creation of the media strategy for French market and influencer partnerships development)- Creation and management of global marketing campaigns to attract new users (+100% leads each year)- Expert in social media platforms (TikTok, Twitter, Instagram, Facebook and YouTube)- Content production: blog, case studies, white papers…- Event: organized conferences and webinars (1000+ participants), business meetings, fairs, PR conferences...- Analyze data & KPIs for monthly & annual reporting to plan actions

Customer references : Sushi Shop, Rocco Forte Hotels, Lov Hotel Collection (Palace Les Airelles, Palace La Bastide de Gordes...), Relais & Châteaux Corporate, Chef étoilé Edouard Loubet, Café Pouchkine, Caviar Sturia, Wonderbox.- Helped clients building their PR strategy- Designed influence campaigns- KPIs reporting (weekly and monthly)- Built press supports (press release, press kit...) - Organized interviews- Events: new offer launches, influencers events, press conferences

- Creation of communication department- Built the social networks strategy- Improved the process between sales and marketing departments- Events (product launches, new collaborations…)- Managed the design agency: creative content, POS...- Set up PR strategy and database (press release, interviews…)

- Partnership development- Designed digital campaigns- Internal communication (team building, events, internal newsletters in French, Spanish and English)- PR: sent samples to journalists and contests, monitored KPIs and reports- Events: organization of the annual team building day (100 people), private parties, press trips…

- Événementiel : (journée d'intégration, journée sport, voyage au ski, soirées à thèmes...) - Promotion de l'IUT pendant les portes ouvertes afin d'attirer de nouveaux étudiants - Développement de partenariats locaux (BNP paribas, intersport...)- Communication interne et externe- Community Management