Who is Maïlys Mas? Overview
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Maïlys Mas is listed as Head of Marketing at Hopae, based in Seoul, South Korea, Korea, Republic of. AeroLeads shows a matched LinkedIn profile for Maïlys Mas.
Maïlys Mas previously worked as Senior Growth & GTM Manager at Adriel and Head of Marketing at Visibrain. Maïlys Mas holds Korean Studies from Soongsil University.
Email format at Hopae
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About Maïlys Mas
7+ years of experience in building and leading marketing and business teams, driving community growth with a sharp focus on data-driven behavioral insights to shape impactful Go-To-Market (GTM) strategies. My approach blends pragmatism, psychology, creativity, and analytics to align teams and craft comprehensive strategies that uniquely address each brand, market, and customer.Inspired by world dynamics and global trends, I moved from Paris to Seoul, to discover a new, and very exciting, market.My specialties: Strategic Leadership | Multichannel Marketing | GTM | Business Growth | Negotiation | Market Research | Data Analysis | Storytelling | Cross-functional collaboration | Innovation | Project Management | Customer Journey Analytics
Maïlys Mas's current company
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Maïlys Mas work experience
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Senior Growth & Gtm Manager
- Successfully launched AdGen AI by Adriel, the AI-powered ad generator:2nd Product of the Day on Product HuntAcquisition rate increased x10, Conversion rate increased by x5- GTM Strategy based on Customer Needs:Build a comprehensive and collaborative GTM plan and assign responsibilities to different teamsRun FGI and deliver results to influence product developmentAlign marketing initiatives based on Customer Insights- ABM- Market Research: Community-Centric: Penetrate marketer communities to understand their needs and pain pointsDeliver results to the top-management team to influence strategic directions
Head Of Marketing
- Created and drove marketing strategy & team management- Collaborated with all departments & evangelized teams on product updates- Crafted and drove digital marketing campaigns (paid, owned, earned)- Created and developed marketing automation and nurturing strategy to boost sales - Lead generation: global content strategy (white papers, blog, case studies... https://www.visibrain.com/fr/ressources) to nurture sales pipeline (+100% leads generated each year)- Awareness: partnerships management & media relations to increase company visibility and authority- Market and competitor analysis to benchmark and identify new features- Built efficient and creative go-to-market strategies to launch new products/features- Built convincing pitches to tell our story, or present convincing use cases with famous brands => SNCF, Carrefour, Bouygues Telecom, - CRM setup and management: create and deploy the strategy (mailing list segmentation, workflows based on contacts’ lifecycle stage and behaviors, direct email marketing campaign)
Marketing Manager
- Field marketing management- Raised awareness: increased press coverage by 300% & followers by 200% (creation of the media strategy for French market and influencer partnerships development)- Creation and management of global marketing campaigns to attract new users (+100% leads each year)- Expert in social media platforms (TikTok, Twitter, Instagram, Facebook and YouTube)- Content production: blog, case studies, white papers…- Event: organized conferences and webinars (1000+ participants), business meetings, fairs, PR conferences...- Analyze data & KPIs for monthly & annual reporting to plan actions
Pr Junior
Customer references : Sushi Shop, Rocco Forte Hotels, Lov Hotel Collection (Palace Les Airelles, Palace La Bastide de Gordes...), Relais & Châteaux Corporate, Chef étoilé Edouard Loubet, Café Pouchkine, Caviar Sturia, Wonderbox.- Helped clients building their PR strategy- Designed influence campaigns- KPIs reporting (weekly and monthly)- Built press supports (press release, press kit...) - Organized interviews- Events: new offer launches, influencers events, press conferences
Marketing And Communication Junior
- Creation of communication department- Built the social networks strategy- Improved the process between sales and marketing departments- Events (product launches, new collaborations…)- Managed the design agency: creative content, POS...- Set up PR strategy and database (press release, interviews…)
Communication And Pr Officer
- Partnership development- Designed digital campaigns- Internal communication (team building, events, internal newsletters in French, Spanish and English)- PR: sent samples to journalists and contests, monitored KPIs and reports- Events: organization of the annual team building day (100 people), private parties, press trips…
Communication Officer
Association Loi 1901 : Bureau Des Etudiants - En Charge Du Pôle Communication
- Événementiel : (journée d'intégration, journée sport, voyage au ski, soirées à thèmes...) - Promotion de l'IUT pendant les portes ouvertes afin d'attirer de nouveaux étudiants - Développement de partenariats locaux (BNP paribas, intersport...)- Communication interne et externe- Community Management
Maïlys Mas education
Korean Studies
Master Of Business Administration (M.B.A.), Management & Marketing Of Wines And Spirits - Campus Of London
Master Of Business Administration (M.B.A.), Management And Marketing Of Wines & Spirits - 100% In English
Bachelor International Wine Institute, Wine & Spirit Commercialisation, Diploma With Honorous
Business/Administration Management Degree Specializing In Small And Mid-Sized Business, Business Administration And Management, General, Diploma With Honors (Pass 60 - 70%)
Baccalaureate Diploma, Mathematics And Sciences, Diploma With Honors (Pass 60 - 70%)
Frequently asked questions about Maïlys Mas
Quick answers generated from the profile data available on this page.
What company does Maïlys Mas work for?
Maïlys Mas works for Hopae.
What is Maïlys Mas's role at Hopae?
Maïlys Mas is listed as Head of Marketing at Hopae.
Where is Maïlys Mas based?
Maïlys Mas is based in Seoul, South Korea, Korea, Republic of while working with Hopae.
What companies has Maïlys Mas worked for?
Maïlys Mas has worked for Hopae, Adriel, Visibrain, Bureau De Presse Pascale Venot, and France Liqueurs Distribution.
How can I contact Maïlys Mas?
You can use AeroLeads to view verified contact signals for Maïlys Mas at Hopae, including work email, phone, and LinkedIn data when available.
What schools did Maïlys Mas attend?
Maïlys Mas holds Korean Studies from Soongsil University.
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