Head Of Cre Market
Paris 18, Île-De-France, France
P&L steering of the brand SeLoger bureaux & commerces // +35% growth in sales revenue over 3 years - Bi-annual definition and monthly steering of the Business Unit budget - Negociation of an additional budget of 10 M€ in HR and Marketing costs to accelerate the BU development (allowing us to double the IT, product and sales team as well as the Marketing investments)Definition, implementation and steering of the Marketing, Commercial and Product strategies for SeLoger bureaux & commerces - Definition, implementation and steering of the Growth Marketing strategy (inbound et outbound lead generation, acquisition, retention et upsell) - Definition, implementation and steering of the new B2B offers - Definition of the B2B and B2C offline communication strategies // +20 brand awareness points over 1 year -> Management and conducting of 5 annual exhibitions (MIPIM, CIEL, RENT, FNAIM, SIMI) -> Spokesperson for the media (BFM Business, Business Immo, France Info TV, ...) -> 360 media plan (radio, client conventions, ...) - Definition of the B2B and B2C online communication strategies -> Definition, implementation and steering of the PAID, SEO and SMO strategies -> Definition, implementation and steering of the online branding strategy (online videos on youtube, facebook and LinkedIn, podcasts, webinars, white papers, ...) - Strategic partnerships development and consolidationPreparation management and conducting of business reviews : - Quarterly strategic committees with our stakeholders (CBRE, BNPPRE, JLL, Arthur Loyd, Cushman & Wakefield) - Annual Strategic Reviews with the SeLoger Group COMEXManagement of two assistants