In charge of Yumana’s Marketing and Sales strategy – Revenue 2 M€My missions:- Defining, launching and steering the Marketing, Communication and Sales strategies- Defining and steering the company’s business plan- Implementing 360 business analytics to monitor lead generation and revenue- Training the Sales Team- Creating and staffing the Marketing TeamMy achievements:- X2 inbound leads- X2,1 outbound leads- +22% growth in sales revenue over 2 years- Implementing new vision, positioning and pitch- Launching a new website- Recruiting and training 2 seniors Marketing and Communication Managers and 1 SME Manager

P&L steering of the brand SeLoger bureaux & commerces // +35% growth in sales revenue over 3 years - Bi-annual definition and monthly steering of the Business Unit budget - Negociation of an additional budget of 10 M€ in HR and Marketing costs to accelerate the BU development (allowing us to double the IT, product and sales team as well as the Marketing investments)Definition, implementation and steering of the Marketing, Commercial and Product strategies for SeLoger bureaux & commerces - Definition, implementation and steering of the Growth Marketing strategy (inbound et outbound lead generation, acquisition, retention et upsell) - Definition, implementation and steering of the new B2B offers - Definition of the B2B and B2C offline communication strategies // +20 brand awareness points over 1 year -> Management and conducting of 5 annual exhibitions (MIPIM, CIEL, RENT, FNAIM, SIMI) -> Spokesperson for the media (BFM Business, Business Immo, France Info TV, ...) -> 360 media plan (radio, client conventions, ...) - Definition of the B2B and B2C online communication strategies -> Definition, implementation and steering of the PAID, SEO and SMO strategies -> Definition, implementation and steering of the online branding strategy (online videos on youtube, facebook and LinkedIn, podcasts, webinars, white papers, ...) - Strategic partnerships development and consolidationPreparation management and conducting of business reviews : - Quarterly strategic committees with our stakeholders (CBRE, BNPPRE, JLL, Arthur Loyd, Cushman & Wakefield) - Annual Strategic Reviews with the SeLoger Group COMEXManagement of two assistants

Definition, implementation and steering of a loyalty and retention plan for our clients // -30% churning clients in only 6 months - Elaboration of a new B2B client journey to increase loyalty and retention- Definition, implementation and steering of the "loyalty shock", a month-long off and online event -> To educate our clients about best practices-> To inform them of their contractual benefits-> To promote our upcoming B2B offersManagement of the Resale Classifieds segment // +1,5 M€ over 6 months - Definition of the offers migration strategy- Creation and implementation of the automated migration process within the SeLoger Group

Implementation of the Lead Generation strategy- KPI analysis and steering (acquisition, activation, referral, revenue, retention) and strategic recommandations for the Marketing and Sales teams- Implemenation and ROI monitoring of the crosscanal B2B and B2C promotional and loyalty campaigns- Sales and customer success teams recurrent trainingCompetitive intelligence and market analyses- Gathering, organization and analysis of market data- Adjusment and launching of B2B offersConducting and steering of tranversal projects- Launching of the luxury seasonal rental category- Implementation of a Belgian version of the Belles Demeures website- Test and implementation of an action plan designed to increase the volume of B2C leads- Management of international partnerships- Definition, implementation and steering of the B2C communication strategy

- Market reports and data analysis on the fragrance market- Competitve intelligence and benchmarking- Implementation of B2B communication tools (B2B newsletters, social media, ...)- Definition and implementation of sales support tools (leaflets, product presentations and sales pitches)- Briefing and management of external providers- Conducting and management of internal and external (client) events- Point of sales promotion

Creation and distribution of a School admission paper, a School guidebook and a website (and other tasks) for the welcoming of new students at Toulouse Business School.

- Admistrative procedures to open a trading institute in the United States- Implementation of lead generation campaigns- Conception of tools for customer prospection (flyers, brochures, window stickers)- Website : SEO-friendly content writing, website layout using Wordpress- Events organization and management