- Lead designer for Pizza Garden, La Ruota Pizzeria, Megabite Pizza, and City Square Pizza; responsible for implementing a strategic approach to digital, print, packaging and web graphics, following brand guidelines, aligning with business objectives, and enhancing consumer experience.- Redesigned Pizza Garden’s website, aligning with best practices and user - centric design principles for a seamless user experience increasing average order value and boosting overall sales.- Conceptualised 20,000 menu flyers for a print campaign, strategically targeting offline demographics to promote new products, deals, and delivery initiatives resulting in a 35% increase in revenue.- Boosted brand awareness by creating and scheduling consistent social media content that resulted in a 25% increase in engagement. Supported the content creation team with video and photo editing for various social media channels.- Established strategic partnerships with influencers in the food community on Instagram and TikTok, leveraging their reach to organically boost brand and app awareness resulting in 28,000 impressions and increase in app downloads by 30%.- Collaborated with the marketing team to analyse Q4 objectives and consumer trends, implementing targeted SMS and email marketing campaigns tailored to seasonal promotions, resulting in increased brand visibility, engagement, and conversion rates.

- Successfully designed web pages on Shopify that adhered to best practices to maximise revenue generation by providing an intuitive and user-friendly experience, ultimately streamlining the purchase process and driving increased sales by 60%.- Executed print packaging for 3 new products, ensuring the designs were visually appealing, consistent with the brand identity, and met the functional requirements of product packaging.- Developed 2 brand guidelines documenting the visual identity system including logo usage, typography, and colour palettes.

CHISEL is a hub for innovative and inclusive design practices. We use a participatory design approach to focus on learning and healthcare technologies, particularly for people within the margins in the global south. Our inclusionary research goal is to use design and technology to engage, empower and educate the community. Chisel’s research interests lie at the intersections of human-computer interaction (HCI), design and (social) psychology.‣ Conducted user research, literature reviews, interviews, ethnography and user stories for Mental Health, Child Online Safety and Harassment applications.‣ Accountable for generating personas, user journeys, wireframes, functional prototypes and UI elements such as icons and assets.‣ Storyboarded stories and scenarios before digitally illustrating them.‣ Reduced the time taken to create illustrations by 70% - by creating Illustration Banks.‣ Mentored 3 undergraduate students on their Human Computer Interaction course project on digital literacy and safety for children of developing countries.‣ Applied colour theory, composition and lighting techniques to illustrations to create excitement and depth.‣ Illustrated 2D characters, clothing and landscapes, keeping in mind diverse religious and cultural outfits, for a game developed in Unity