Maimuna Akter Email & Phone Number

Shanta Forum, Tejgao I/A, Dhaka Bangladesh

· Helping to develop digital media strategy in line with brand/campaign objective e.g. brand pull, online to offline sales drive and increases stickiness of App and web related service through digital media.· Doing data driven insight mining from platform based analytics and implementing learning and insight for next campaign.· Successfully managing media cost efficiency by closely monitoring of pre vs post campaign performance. · Guiding web and app developer to map consumer journey for smooth digital media executions for performance based campaigns. · Managing partner with cross functional team as a media expert and collaboratively working to achieve business goal.· Expertise on end to end implementation and monitoring of Mobile Measurement Platform (MMP)• Guiding web and app developer to map consumer journey for smooth digital media executions for performance-based campaigns.· Successfully managing digital media agency KPI. · Successfully managing media cost efficiency by closely monitoring of pre vs post campaign performance.· Maintaining strong relation with digital media partner (Facebook, Google, tiktok and others) to implement new product of the platform for campaign· Implementing advance data analytics tools to strengthen digital media strategic decision like e.g. Tableau the digital dashboard.

Shanta Forum, Tejgao I/A, Dhaka Bangladesh

Same job role

Robi Corporate Office, 53 Gulshan South Avenue Gulshan-1, Dhaka-1212 Bangladesh.

· Helping to develop digital media strategy in line with brand/campaign objective e.g. brand pull, online to offline sales drive and increases stickiness of App and web related service through digital media.· Doing data driven insight mining from platform based analytics and implementing learning and insight for next campaign.· Successfully managing media cost efficiency by closely monitoring of pre vs post campaign performance. · Guiding web and app developer to map consumer journey for smooth digital media executions for performance based campaigns. · Managing partner with cross functional team as a media expert and collaboratively working to achieve business goal.· Expertise on end to end implementation and monitoring of Mobile Measurement Platform (MMP)· Guiding web and app developer to map consumer journey for smooth digital media executions for performance-based campaigns.· Successfully managing digital media agency KPI. · Successfully managing media cost efficiency by closely monitoring of pre vs post campaign performance.· Maintaining strong relation with digital media partner (Facebook, Google, tiktok and others) to implement new product of the platform for campaign· Implementing advance data analytics tools to strengthen digital media strategic decision like e.g. Tableau the digital dashboard.

Robi Corporate Office, 53 Gulshan South Avenue Gulshan-1 | Dhaka-1212

Job Responsibilities:• Managing 360 communication plan and execution. Managing Campaigns, ATL campaign Planning, Social Media content management.• Management of Robi Axiata facebook page the top most engaging and Socially devoted page of Bangladesh and it's quality related issues.• Development of Online Customer Engagement guidelines. Engagement with customers, also identify threats and opportunities in user generated content surrounding brand and competitive analysis. • Campaign analysis of Facebook, YouTube, Google, local ads.• Managing and developing communications for the variety of telco products • Responsible for delivering brand parameter targets• Leading brand awareness campaigns to drive the brand value • Active member of various cross functional projects. Active member of Robi airtel merger strategies for communications.Key Achievements:Robi Axiata Facebook page awarded the “Most Socially Devoted Brand” and the Best Global Brand in Telecom sector. Link: http://sociallydevoted.socialbakers.com/ (#1 Most Socially devoted brand, Q4, 2014, Q1 2016, Q2 2016, Q4 2016).

Robi Corporate Office, 53 Gulshan South Avenue Gulshan-1 | Dhaka-1212

Job Responsibilities:• Customer Satisfaction Measurement and Complain Management.• Product Development, Dealer monitoring & management. Key achievement:Recognized and appreciated for 1of Top 10 employees 6 times in a row.

Master Of Business Administration (Mba), Marketing & Human Resource Management, Cgpa 3.19

Masters Of Business Studies (Mbs), Management, 2Nd Class

B Com (Honors), Management, 2Nd Class

Higher Secondary School Certificate (Hsc), Commerce, 1St Division

Secondary School Certificate (Ssc), Commerce, 1St Division