Maimuna Akter Email and Phone Number
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Maimuna Akter personal email
Qualified professional with over 10 years of hands-on experience in the field of Market Operation specially in digital and ATL media integrated planning. Advance knowledge about Social Media platform, campaign management, market segmentations and digital Consumer Journey. Practical experience of solving various business problems through campaign planning. Currently I am doing core digital media campaign planning for Brand pull, Online to offline conversion and digital adaptation like App, Web and BOT campaigns. Managing end to end of My Robi and My airtel App media planning, integrations of analytics, media executions, performance monitoring and finally evaluation to find out business correlations are my key responsibilities which I enjoy most. I am also successfully managing real time cost efficiency by doing pre vs post performance monitoring.I always work with full ownership and can motivate others to perform their job better. Problem solving, leadership and communication skills, agency KPI control are some of the qualities I have developed during my noteworthy career with Robi Axiata Limited. I have won company level recognition for Innovative Ideas for Branding and CSR.
Robi Axiata Limited
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Manager, Digital Media Performance & Analytics, Brand & Market Communication (Brand Airtel)Robi Axiata Limited May 2024 - PresentShanta Forum, Tejgao I/A, Dhaka Bangladesh· Helping to develop digital media strategy in line with brand/campaign objective e.g. brand pull, online to offline sales drive and increases stickiness of App and web related service through digital media.· Doing data driven insight mining from platform based analytics and implementing learning and insight for next campaign.· Successfully managing media cost efficiency by closely monitoring of pre vs post campaign performance. · Guiding web and app developer to map consumer journey for smooth digital media executions for performance based campaigns. · Managing partner with cross functional team as a media expert and collaboratively working to achieve business goal.· Expertise on end to end implementation and monitoring of Mobile Measurement Platform (MMP)• Guiding web and app developer to map consumer journey for smooth digital media executions for performance-based campaigns.· Successfully managing digital media agency KPI. · Successfully managing media cost efficiency by closely monitoring of pre vs post campaign performance.· Maintaining strong relation with digital media partner (Facebook, Google, tiktok and others) to implement new product of the platform for campaign· Implementing advance data analytics tools to strengthen digital media strategic decision like e.g. Tableau the digital dashboard. -
Manager, Digital Media Performance & Analytics (Brand - Robi & Airtel)Robi Axiata Limited Dec 2022 - Jun 2024Shanta Forum, Tejgao I/A, Dhaka BangladeshSame job role -
Specialist, Digital Media Planning, Brand & Market Communications (Brand Robi & Airtel)Robi Axiata Limited Oct 2016 - Nov 2022Robi Corporate Office, 53 Gulshan South Avenue Gulshan-1, Dhaka-1212 Bangladesh.· Helping to develop digital media strategy in line with brand/campaign objective e.g. brand pull, online to offline sales drive and increases stickiness of App and web related service through digital media.· Doing data driven insight mining from platform based analytics and implementing learning and insight for next campaign.· Successfully managing media cost efficiency by closely monitoring of pre vs post campaign performance. · Guiding web and app developer to map consumer journey for smooth digital media executions for performance based campaigns. · Managing partner with cross functional team as a media expert and collaboratively working to achieve business goal.· Expertise on end to end implementation and monitoring of Mobile Measurement Platform (MMP)· Guiding web and app developer to map consumer journey for smooth digital media executions for performance-based campaigns.· Successfully managing digital media agency KPI. · Successfully managing media cost efficiency by closely monitoring of pre vs post campaign performance.· Maintaining strong relation with digital media partner (Facebook, Google, tiktok and others) to implement new product of the platform for campaign· Implementing advance data analytics tools to strengthen digital media strategic decision like e.g. Tableau the digital dashboard. -
Specialist, Social Media & Atl Media, Brand & Market Communication.Robi Axiata Limited Jul 2013 - Sep 2016Robi Corporate Office, 53 Gulshan South Avenue Gulshan-1 | Dhaka-1212Job Responsibilities:• Managing 360 communication plan and execution. Managing Campaigns, ATL campaign Planning, Social Media content management.• Management of Robi Axiata facebook page the top most engaging and Socially devoted page of Bangladesh and it's quality related issues.• Development of Online Customer Engagement guidelines. Engagement with customers, also identify threats and opportunities in user generated content surrounding brand and competitive analysis. • Campaign analysis of Facebook, YouTube, Google, local ads.• Managing and developing communications for the variety of telco products • Responsible for delivering brand parameter targets• Leading brand awareness campaigns to drive the brand value • Active member of various cross functional projects. Active member of Robi airtel merger strategies for communications.Key Achievements:Robi Axiata Facebook page awarded the “Most Socially Devoted Brand” and the Best Global Brand in Telecom sector. Link: http://sociallydevoted.socialbakers.com/ (#1 Most Socially devoted brand, Q4, 2014, Q1 2016, Q2 2016, Q4 2016). -
Specialist, Customer ExperienceRobi Axiata Limited Aug 2010 - Jul 2013Robi Corporate Office, 53 Gulshan South Avenue Gulshan-1 | Dhaka-1212Job Responsibilities:• Customer Satisfaction Measurement and Complain Management.• Product Development, Dealer monitoring & management. Key achievement:Recognized and appreciated for 1of Top 10 employees 6 times in a row.
Maimuna Akter Skills
Maimuna Akter Education Details
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United International University (Uiu), Dhanmondi, Dhaka, Bangladesh.Cgpa 3.19 -
National University, Eden Mohila College2Nd Class -
National University, Eden Mohila College2Nd Class -
Rifles Public School & College1St Division -
Ganabiddya Niketon High School, Dhaka Board.1St Division
Frequently Asked Questions about Maimuna Akter
What company does Maimuna Akter work for?
Maimuna Akter works for Robi Axiata Limited
What is Maimuna Akter's role at the current company?
Maimuna Akter's current role is Manager, Digital Media Performance & analytics at Robi Axiata Limited.
What is Maimuna Akter's email address?
Maimuna Akter's email address is ma****@****.com.bd
What schools did Maimuna Akter attend?
Maimuna Akter attended United International University (Uiu), Dhanmondi, Dhaka, Bangladesh., National University, Eden Mohila College, National University, Eden Mohila College, Rifles Public School & College, Ganabiddya Niketon High School, Dhaka Board..
What are some of Maimuna Akter's interests?
Maimuna Akter has interest in Reading Book, Conflict Negotiation, Cooking, Digital Media, Knowing New People And Their Culture, Social Media, Travelling, My Area Of Interests To Work, Human Resources Division, Brand Management.
What skills is Maimuna Akter known for?
Maimuna Akter has skills like Social Media, Integrated Marketing, Conflict Management, Telecommunications, Consumer Behavior, Human Resources, Management, Personnel Management, Project Management, Team Leadership, Project Planning, Analysis.
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Maimuna Akter
Climate Change Enthusiast | Environmental Activist | Former Research Assistant At Dr. Masum Ul Haque’S Lab, Sust | Forestry Graduate, Sust | Graphic DesignerDhaka, Bangladesh -
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