BRANDING • Conducted an interactive brand workshop and developed a brand book (brand strategy platform and positioning, personas, language style, and visual guidelines) for a new healthcare practice• Redesigned client website (executed discovery phase as part of the UX process) including the project management of video and photo shoot for a wellness and fitness service INTEGRATED MARKETING• Rebuild the marketing function and set up key marketing processes at a marketing and advertising agency including HubSpot CRM, webinar program, content marketing, email marketing, branding, PR/social management, and budget planningPRODUCT MARKETING • Developed product and services brochure for multiple clients, including a healthcare practice and an aviation data solution provider

Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel and meetups unite 1,000s of PMMs all over the world and their mission is very simple: to promote and elevate the role of product marketing.Since their inception, they’ve been defining and debating the product marketing function and have published a number of industry-leading reports - like the State of Product Marketing and Product Marketing Salary Survey.“The community hasn’t just been an absolute wealth of knowledge and answers—it’s a place of constant inspiration.” The epitome of PMA, summed up to a tee by one very happy member.

Inflight internet company, providing inflight experiences, inflight systems, aero networks, and operational support SaaS - formerly Gogo Commercial AviationMANAGEMENT• Managed and mentored a five-person marketing team; results: personal development plans in place in under three months • Implemented Agile marketing and fulfilled the Product Manager (PM) role; results: increased velocity and output in under 6 months • Utilized the pragmatic framework with RACI to help drive alignment on roles and responsibilities within the marketing, product, and sales team to achieve OKRs (Objectives and Key Results)PRODUCT MARKETING • Spearheaded product catalog project; results: tool became the centralized repository for product information and messaging • Partnered with talent management to redefine product training program; internal education on products increased• Established a marketing SharePoint library for go-to-market materials and product information• Developed and executed software release go-to-market communication strategy• Evolved the all-encompassing product demo (online and offline modes) that included product brochures, customer portal examples, coverage maps, and spec sheets for sales and event usage

Supported Gogo Connected Aircraft Services enabling more efficient and safer aircraft operation. PRODUCT MARKETING • Partnered with the product team to define the connected aircraft product portfolio • Monitored competitive landscape to drive insights and product strategy• Created go-to-market materials including product marketing brief/deck, sell sheets, product guides, brochure, sales deck, onboarding kit, etc. • Orchestrated the development of prospect and partner sales proposals, presentations, and RFIs/RFPs; results: won Gol Linhas Aéreas Inteligentes (GOL) RFP and advanced Delta Air Lines RFP• Authored monthly content for social and dotcom to drive prospect and customer engagement• Organized and attended Connected Aircraft tradeshows and industry events such as AIX, APEX, EFB Forum, eEnablement, Global Connected Aircraft Summit (GCAS)

I was promoted from Integrated Marketing & Sales Manager (2015) to Senior Integrated Marketing Manager (2016) on the B2B marketing team. BUDGET MANAGEMENT• Served as the marketing liaison with finance to monitor the budget and develop forecasts; results: increased transparency of marketing spend EVENT MARKETING • Supported regional and international key trade events and tradeshows MANAGEMENT • Trained legacy B2C team; results: team learned new B2B skills and improved performance• Recruited and mentored interns through projects and career developmentMARKETING PLANNING & STRATEGY• Reported on monthly KPIs and metric reports across all marketing channels for executive leadership reviewPRODUCT MARKETING• Engineered thought leadership book to support Connected Aircraft services, “From the Ground Up: How the Internet of Things will Give Rise to Connected Aviation” by securing and managing contributors; writing content; and helping to design the book visuals; results: 30+ contributors secured, 4,000+ copies distributed, 9 speaking engagements attained, and positive industry press coverage received SALES ENABLEMENT• Crafted new business pitches and customized sales presentations; showcased the value of marketing to sellers and increased sales-marketing collaboration

Appliances, Electrical, and Electronics ManufacturingI worked on the B2B Dyson Airblade hand dryer team.BUDGET MANAGEMENT• Built annual marketing budget, managed spend, and forecasted; increased forecasting accuracy by 80% CAMPAIGNS• Orchestrated the first B2B-B2C online/offline integrated marketing program with new photography and videos assets leveraged in digital, email, direct mail, and social media marketing channels targeted to B2B decision makers and B2C influencersEMAIL MARKETING• Supported the creation of a custom CRM email marketing platform, which scored and nurtured prospects using their interaction to deliver a customized journey to drive purchase• Crafted and distributed email communications for prospects, architects/specification, and distributor channels PRODUCT MARKETING • Established case study program by soliciting customer participants, storyboarding; directing on-site filming and photography; and driving promotion strategy; results: doubled number of testimonials in one year and became the corporate template SALES ENABLEMENT• Helped create trunk toolkit of collateral and demos; results: increased sales usage of the right marketing materials at the right time • Aided the build of a custom Salesforce instance, increasing transparency throughout the sales funnelLEAD GENERATION • Supported the US website re-designMANAGEMENT • Managed brief and creative approval process with external agenciesMARKETING PLANNING & STRATEGY• Developed and executed local US-market marketing strategy to raise awareness and drive lead generation • Liaised with HQ marketing team (UK) to exchange marketing best practices; U.S. initiatives incorporated into global marketing strategy • Supported the leadership team by leading a SWOT analysis of Dyson Airblade for strategic five-year planning • Developed board reports SPONSORSHIP MARKETING • Identified sponsorship targets and negotiated marketing in-kind to raise awareness in key markets

Global immigration services provider (SaaS), formerly VISANOWCONTENT MARKETING • Ghost-wrote thought leadership content to provide executive perspective on key immigration issues • Drafted white paper “10 Steps Guaranteed to Streamline Your Immigration Process & Increase ROI”EMAIL MARKETING • Created and distributed all email communications i.e. monthly newsletter, thought-leadership newsletter, and webinar emails; results: grew monthly newsletter distribution by 50% EVENT MARKETING• Project managed the HR Week and Society for Human Resources Management (SHRM) tradeshows from strategy to execution LEAD GENERATION • Generated marketing qualified leads (MQL) for telemarketing through monthly webinar campaigns email marketing, and content • Developed scorecard, manually scored leads, and managed lead distribution through salesforce.com• Implemented website updates and aided in the CMS transition MANAGEMENT • Supervised creative agencies and teams of interns • Acted as interim Marketing team leadMARKETING PLANNING & STRATEGY• Spearheaded the Comprehensive Immigration Reform (CIR) business and integrated marketing plan including SWOT; defining business and marketing objectives; market segmentation; marketing tactics• Formulated Form I-9 marketing plan to increase lead generation PRODUCT MARKETING • Developed competitive analysis with classification system, strategic group mapping, and sales dashboard; results: utilized for management strategic planning • Created written case study program, process, and content • Crafted service brochures and guidesSALES ENABLEMENT • Built custom sales presentations, sell sheets, and RFP responses; results: 75% RFP advancement SOCIAL MEDIA • Composed blog and partner blog content; results: achieved goal of 150 entriesSTRATEGIC PLANNING • Analyzed business SWOT analysis including market, structure, and strategy assessment; results: utilized for management planning

Business consulting firm Three-month master thesis based on a Delphi study with Deutsche Post World Net (DPWN) / DHL. The focus was the interplay of marketing in the supply chain industry in regard to what the world will look like in 2020 and beyond, taking into account the likelihood of worldwide political, environmental, social, and technological developments. The aims of the dissertation were to forecast future trends, develop implications on customer needs in 2020 and provide marketing management recommendations to arm DPWN with actionable strategies to drive sustainable competitive advantage.

Audio and Video Equipment Manufacturing (premium earphones) I was promoted from Global Marketing Coordinator (2005) to Global Marketing Specialist (2006) to Senior Global Marketing Specialist (May 2007) in the Personal Audio division (earphones).BRANDING • Consulted on the development of brand communication platforms, imagery (product and lifestyle), POS, and branding guidelines• Shared best practices with regional marketing teams (Germany, United Kingdom, and Hong Kong) by leading bi-weekly status calls, authoring semi-monthly internal newsletters, and reviewing local marketing materials • Researched competitor print advertising and provided brand analysis and recommendations on key messaging and imageryBUDGET MANAGEMENT • Tracked and reconciled global marketing budget• Maintained, tracked, and reconciled global marketing budget against billed invoices and SAP• Reported monthly spending and accruals to the Director of FinanceCOMMUNICATIONS • Helped design and fashion the internal strategic business plan corporate communication newsletter• Created and maintained the internal department intranet websiteEVENT MARKETING • Coordinated all exhibition aspects of the Consumer Electronics Show (CES) annual tradeshow from infrastructure/logistics; pre-show and post-show marketing; and training 70+ global attendees (international Shure associates, distributors, and agency partners); results: 95% positive post-show attendee feedback; on-budget execution; helped increase international sales leads by about 54% YOY MANAGEMENT • Led creative brief process on with creative, advertising, and public relations agenciesPRODUCT MARKETING • Facilitated six new product launches to support international roll-outs for regional marketing and sales teams; results: launch toolkits became the corporate template company-wide

Advertising and public relations agencyI worked on the PR side supporting B2C clients in various industries. BUDGET MANAGEMENT • Processed invoices and tracked project expenses against budgetMANAGEMENT • Mentored teams of interns through agency tasks and client projects PUBLIC RELATIONS • Provided day-to-day account service for ACCO office supplies (Swingline, Wilson Jones), Cable Telecommunications Association for Marketing (CTAM), GNC, The French Pastry School and the American College of Prosthodontists (ACP) including press kit development, execution of local and national press strategies and end-program press reports• Served as industry award coordinator for the Chicago office including the SABRE, Skyline, and Anvil competitions• Composed design and innovation awards for ACCO brands resulting in three award-winning entries

A Daniel J. Edelman public relations agency, formerly PR21PUBLIC RELATIONS • Aided the United Airlines, EFFEN Vodka, May Company, City of Louisville, Jose Cuervo, Potbelly Sandwiches, Morton's Steakhouse, Chicago Gateway Green and Oberweis Dairy client teams• Supported the launch event of TED, United Airlines’ leisure airline, through pre-event and on-site media relations • Compiled strategic media lists and secured placements in local and national print, broadcast and radio

Food and beverageI was selected as one of 50 nationwide for a two-year summer marketing internship in the Coca-Cola Fountain division - South Marketing Group.CHANNEL MARKETING • Developed a marketing action plan and executed consumer promotions for Popeye’s• Calculated brand optimization possibilities for Rally’s• Analyzed customer complaint data and identified solutions for Hooters of America• Supported Krispy Kreme on-site promotionsCOMMUNICATIONS • Re-designed south marketing group intranet portal to increase usabilityPRODUCT MARKETING • Researched various food channels and drafted competitive sales dashboards