Mainak Chatterjee Email & Phone Number

Kolkata Metropolitan Area, West Bengal, India

Key Result Areas:• Developing the Marketing Strategy.• Coordinate across functions to ensure availability of products on time.• Content Development.• Strategize In film Branding• Revenue generation ideas.• Conducting Market Research.• Media briefing.• Liaison with creative agencies. • Proper management of ATL/BTL activities.• Franchisee Development.• Branding• Proper record keeping and better monitoring.Highlights:• Successfully established better brand visibility.• Developed better tracking of products.• Took the level of creative to aspiring horizon. • Better presence in digital and social media.• Increased revenue generation.

Raiganj, West Bengal, India

Key Result Areas:• Customer relationship Management.• Conducting detailed market research to foresee overall position of the brand. • Franchisee Development.• Maintaining proper ATL/BTL activities.• Attending exhibitions and seminars.• Proving training to Sales force to increase sale.• Creative agency management.• Customer grievance handling.• Maintaining proper signage and branding at all stores.• Franchisee staff recruitment and training.• Setting sales target to sales staff and achieving.Highlights:• Established 19 franchise outlets within a year.• Better sales at all outlets with constant increase in revenue every quarter.• Successfully established stronger customer base.• Launched new range of products with sub brands.• Maintained more attractive creative to target every group of customers.• More systematic entry of products and report generation.• Maintaining proper display of products at all stores.

Kolkata Area, India

Since Oct'17 to Aug'18: Cookme Spices Pvt. Ltd., an FMCG (171 Yrs. brand) in their HO as their "Marketing Head".Key Result Areas:• Conducting Market Research.• Developing the Marketing Strategy.• Customer Relationship Management.• Directing the Institutional sales,Modern Trade,Retail sales,Whole sales,Corporate sales and Export sale of the brand. • Customize and strengthen the portfolio by developing new applications.• Develop Data bank and proper communications on testimonial customers.• Follow up/negotiation and closing of prospective leads.• Attending Trade exhibition and organizing customer meets.• Introducing new products and maintaining existing product portfolios with the goal of maximizing yield to the company.• Coordinate across functions to ensure availability of products on time.• Exposure to working with big corporate's and doing tie up for states/zones for getting products approved and sale to Institutions/their associates.• Maintaining Daily Activity Report (DAR) with complete details of customers.• Ensure fulfilling of proper appointments/Product presentations/Demonstrations through various activities like cold calls, reference etc.• Employee Management.

Kolkata Area, India

Key Result Areas:• Planning the market segmentation and defining strategies for product positioning & targeting .• Negotiating & Designing the total press releases before date .• Negotiating with agencies for formulation of the total schemes/ offers and discounts of Senco Gold & Diamonds .• Allocating the promotional materials of offers (leaflets/ posters/ danglers)to respective branches before offer starting date .• Implementing marketing campaigns and social media strategies across projects and developing comprehensive media strategy through various ATL & BTL mediums .• Conducting periodical visit to the dealers, retailers, franchisees and wholesalers to check the growth of the business guiding them through proper principles of marketing .• Organizing periodical trainings of the sales force and performance evaluation .• Formulating & developing market strategies to manage competition, retain existing customers and develop new channels of growth in business .• Analyzing & tracking industry trends to ensure company’s participation in key industry stories leverage and mobility .• Enabling brand to achieve optimum level of visibility within available budget/resources and continuously strive to enhance quality standards, to increase brand equity/ health .• Defining the visual merchandising practices and implementing the same to ensure high visibility of products in store .

Master Of Business Administration (Mba), Marketing(Major);Hr(Minor), A

Bachelor Of Commerce (Honors), Commerce