Thriving at the intersection of real-time performance and creativity, crafting data-driven strategies that drive growth and telling stories that connect and delivers. At TruKKer, I reimagined MENA’s leading logistics brand by building a humanized brand voice, driving an 80% visibility boost and growing our social following to 114,000+, making us a top performer in the region. With data-backed strategies and action-biased creatives, I unlocked new revenue streams across geographies by enabling sales and increased service bookings.On the B2C side, my targeted and personalized campaigns for TruKKer brought in 20% more leads alongside a 5% conversion rate. All this while blending historical data with critical thinking, and of course a tad bit of experiments.Before that, at Maersk, my campaigns achieved a 40% email open rate (earlier 12%) and a 4% CTR, driving impressive sales and increased service bookings for a high ticket product. Within a month and half, we recorded 25 FFE exports and 68 FFE imports, with peak bookings hitting 58 FFE for exports and 84 FFE for imports.In another Maersk campaign (locally targeted in African countries), my thoughtfully crafted feature video hit a 4% CTR that earned us clients in untapped markets. I was working with CIO Review, a popular US publication, before this as Senior Editor/Quality Head, wherein I contributed a 20% readership surge through strategic media ops and engaging storytelling. Also, conceptualized a new business idea for a value-add in media buying, which ensured a fixed revenue stream and later helped build a new performance team (headed by me). Introduced process-driven workflow that streamlined the content lifecycle, reduced errors, and increased turnaround by 2X - resulting in greater marketing efficiency and client satisfaction.From big ideas to measurable growth, my work is all about turning creative sparks into lasting impact. Let’s create something great together!