Mainak Sen personal email
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MarComm professional with a 360 degree understanding of Branding and Advertising. 12+ years of experience in Client Servicing in both offline and online mediums. Deep understanding and interest in marketing in a digital world. My varied experience in all aspects of advertising enables me to strategize, organize and execute campaigns with a keen focus on creativity, content and the marketing objective. Be it communication, shopping, reading, music, gaming, learning, dating or any of the hundred things we do daily, digital is the way forward and I want to be at the forefront of it. 2020-2022 In the last two years when the world was reeling from COVID19, I steered my business to break even. I wore multiple hats of a strategist, leader, inspired teams to give in their best, and cracked new accounts under the newly formed digital division. Co-founded the film division under the company and produced a film - Stories on the Next Page released on Hotstar. Interested in building brands and hacking growth in the ever-changing digital world of possibilities. Want to work with a team to crack the growth story for the next decade both professionally and personally. Skills - Marketing Strategies, designs, and technology, Business operations, building inspiring teams, Social Media Marketing, Digital Advertising / Marketing, Experiential Marketing, Brand Building, Online Reputation Management, Search Engine Marketing, Search Engine Optimization, Web Analytics, Web 2.0, Web, & Content Management, Delivery, and Client management.I am bong foodie who is hungry for creativity, innovation and anything digital that has the potential to change the world!
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Head Of Marketing And Client ServicingNational Advertising Agency Dec 2019 - Sep 2024Delhi, India- Handling operations for 360-degree marketing requirements of clients like IndianOil, NTPC, Powergrid, DDA, Bio Resurge, ESIC, GAIL, Delhi Tourism, DMRC, Indian Railways Digital, Social Media, Print, OOH, Exhibition, Virtual Events, Employee engagement, Corporate communication, Covid Operations etc.- Responsible for the company’s PnL and managing business across 3 markets Delhi, UP, and West Bengal.- Build relations with knowledge partners and collaborate with them to provide the best solutions to clients.- Managing teams through empathy.- Currently consolidating the business to be acquired by new investors. Responsible to support in a smooth transition and handover of business to new management.- Co-founded Deep Films Productions to tell stories that matter. -
Account Director Grade LlGtb Jan 2019 - Nov 2019- Digital custodian for Ford’s Nameplates EcoSport and Endeavour, Figo, Aspire and service business- Build Dynamic Creative Strategies by understanding customers and shared actionable insights in post-campaign analysis.- Improved digital lead generation by 20% utilising Adobe experience cloud to map customers’ car buying journey and engaged them with personalised creatives and landing pages through dynamics & interactive ads tools- Lead research, strategy and execution to build brand loyalty programs for Ford EcoSport customers.- Worked with China, Thailand and Australia teams to bring alive campaigns for the Asia Pacific Regions. -
Account Director - DigitalGtb Dec 2016 - Dec 2018Gurgaon- Responsible for formulating digital strategies and GTM plans for EcoSport & Endeavour in collaboration with the client, internal media & creative team and vendors.-Lead Ford EcoSport launch with innovative e-commerce solutions, brand activation (on-ground & online) and lead generation through shopper marketing plans- Liason with GTB global team to launch Endeavour 2.0 simultaneously across 2 markets India and Thailand- Experimented with platforms and media tools to enhance the brand’s discoverability online- Developed campaigns to engage customers throughout the funnel -
Senior Account ManagerPublicis Istrat Jul 2016 - Nov 2016 -
Account ManagerPublicis Istrat Mar 2015 - Jun 2016Gurgaon, IndiaHandling digital mandate for brands like SOS Children's Villages of India, Hindware, Medela and Michelin. Responsible for:- Brand's communication strategy in the digital space that integrates website, social media and media strategy.- Brand's online presence and reputation on various owned, paid and earned digital spaces. - Working in liaison with content, strategy and design team to ideate, strategize and execute various campaigns.- Reporting on brands KPIs on social community, website performance and SEO activities Campaign worked on - - "Adventure of Motherhood" (Client: Medela) - A book for moms co-authored by moms. - Online Survey (Client: Medela) - Using SM as the platform to perform a qualitative research with our community audience.- World Of Zero (Client: SOS CV) - Innovate use of FB profile of our audiences to bring out the plight of parentless and abandoned children in India. - Hindware TVC 2015 launch (Client: Hindware) - with brand ambassador Shar Rukh Khan -
Social Media ExecutiveWatconsult Feb 2014 - Nov 2014Mumbai Area, IndiaWorked in partnership with B2B and B2C brands to help them leverage social & digital media and increasing brand presence online.Ideated and executed digital media campaigns, contests, influencer connect and content strategies for clients.Monitored brands performance on social media and worked on strategic insights to enhance the same.Managed and maintained online reputation of brands in real time. Interacted live with consumers on behalf of the brand.. Other Responsibilities: Client Servicing, Analytics, Application Ideas, Visual Development, Media Planning, SEM, SEO, Coordination with other internal teams,.Worked on platforms like Facebook, Twitter, LinkedIn, Pintrest, Instagram, YouTube, G+ etc. Clientèle worked with - Emami Group, CESC Limited and Srei Infrastructure Finance LimitedKey Campaigns - HE Deodorants Social & Digital Launch, League of Interesting Men and #ShowMenSomeLove Digital Campaign. -
Account Management InternOgilvy & Mather Apr 2013 - Jun 2013New Delhi Area, IndiaInterned in account management department and handled brands such as Ministry of Tourism (Incredible India), J&K Tourism and Vodafone under the supervision of my mentor, Navjyot Sudan. I was majorly involved in the international campaign 'Land of Pi' whose print and tvc were released in 12 countries across the globe. -
Client Servicing ExecutiveNational Advertising Agency Mar 2010 - May 2012Responsible for day to day servicing of GAIL Gas Ltd. and GAIL, under the supervision of Senior Executive.Independently responsible for day to day servicing of Brand such as Sleep Dry, Vista Levolor, reporting directly to General Manager. Independently responsible to lead a team, organise workflow and meet deadlines for empanelment pitches.Responsible for preparing power point presentations, for various pitches.Participated in presentation pitches for clients like - NHAI, Sleep Dry, Allahabad bank, ITPO and SAIL.Supervised and prepared creative and strategies in a team for empanelment pitches for clients like – DDA, SECL, LIC, GAIL, Coal India, IndianOil, ESIC, Indane, Plan India and Harvest.Supervised GAIL and GAIL Gas exhibitions at Petrotech 2010 and NGV 2010 respectively, where the stall design won the best green stall award in Petrotech and best stall award in NGV
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Revenues Account AdministratorAndras House Jun 2008 - May 2009Generated and maintained daily revenue reports and timely distribution of the same.Prepared and distributed weekly reports to the hotel managers.Responsible to keep a check on the revenue collection of hotels through cash, credit card and cheque and maintained a record of the same using MS excel.Responsible for flagging up the irregularity in revenue collection. Examined and maintained the supplier invoices in Sage.Examined and posted invoices to customers on time.Assisted my finance head in analyzing all expenditure on agency staff.Organized and maintained the filing system of sales invoice with backups.Dealt with customer inquiries or complaints on usage of their credit card information.
Mainak Sen Skills
Mainak Sen Education Details
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Symbiosis Institute For Media And CommunicationCommunication Management - Advertising -
Business
Frequently Asked Questions about Mainak Sen
What is Mainak Sen's role at the current company?
Mainak Sen's current role is National Sales Head, DesignIndya |Ex-WPP, Publicis, Dentsu | Co-Founder - Deep Films.
What is Mainak Sen's email address?
Mainak Sen's email address is ma****@****hoo.com
What schools did Mainak Sen attend?
Mainak Sen attended Symbiosis Institute For Media And Communication, Oxford Brookes University, Delhi Public School - R. K. Puram.
What are some of Mainak Sen's interests?
Mainak Sen has interest in Civil Rights And Social Action.
What skills is Mainak Sen known for?
Mainak Sen has skills like Team Building, Customer Relations, Employee Relations, Negotiation, Creative Briefs, Creative Concept Development, Presentation Preparation, Customer Presentations, Customer Service, Product Development, Advertising, Sales.
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Mainak Sen
Karnataka, India -
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