Mainak Sen Email & Phone Number

Delhi, India

- Handling operations for 360-degree marketing requirements of clients like IndianOil, NTPC, Powergrid, DDA, Bio Resurge, ESIC, GAIL, Delhi Tourism, DMRC, Indian Railways Digital, Social Media, Print, OOH, Exhibition, Virtual Events, Employee engagement, Corporate communication, Covid Operations etc.- Responsible for the company’s PnL and managing business across 3 markets Delhi, UP, and West Bengal.- Build relations with knowledge partners and collaborate with them to provide the best solutions to clients.- Managing teams through empathy.- Currently consolidating the business to be acquired by new investors. Responsible to support in a smooth transition and handover of business to new management.- Co-founded Deep Films Productions to tell stories that matter.

- Digital custodian for Ford’s Nameplates EcoSport and Endeavour, Figo, Aspire and service business- Build Dynamic Creative Strategies by understanding customers and shared actionable insights in post-campaign analysis.- Improved digital lead generation by 20% utilising Adobe experience cloud to map customers’ car buying journey and engaged them with personalised creatives and landing pages through dynamics & interactive ads tools- Lead research, strategy and execution to build brand loyalty programs for Ford EcoSport customers.- Worked with China, Thailand and Australia teams to bring alive campaigns for the Asia Pacific Regions.

Gurgaon

- Responsible for formulating digital strategies and GTM plans for EcoSport & Endeavour in collaboration with the client, internal media & creative team and vendors.-Lead Ford EcoSport launch with innovative e-commerce solutions, brand activation (on-ground & online) and lead generation through shopper marketing plans- Liason with GTB global team to launch Endeavour 2.0 simultaneously across 2 markets India and Thailand- Experimented with platforms and media tools to enhance the brand’s discoverability online- Developed campaigns to engage customers throughout the funnel

Gurgaon, India

Handling digital mandate for brands like SOS Children's Villages of India, Hindware, Medela and Michelin. Responsible for:- Brand's communication strategy in the digital space that integrates website, social media and media strategy.- Brand's online presence and reputation on various owned, paid and earned digital spaces. - Working in liaison with content, strategy and design team to ideate, strategize and execute various campaigns.- Reporting on brands KPIs on social community, website performance and SEO activities Campaign worked on - - "Adventure of Motherhood" (Client: Medela) - A book for moms co-authored by moms. - Online Survey (Client: Medela) - Using SM as the platform to perform a qualitative research with our community audience.- World Of Zero (Client: SOS CV) - Innovate use of FB profile of our audiences to bring out the plight of parentless and abandoned children in India. - Hindware TVC 2015 launch (Client: Hindware) - with brand ambassador Shar Rukh Khan

Mumbai Area, India

Worked in partnership with B2B and B2C brands to help them leverage social & digital media and increasing brand presence online.Ideated and executed digital media campaigns, contests, influencer connect and content strategies for clients.Monitored brands performance on social media and worked on strategic insights to enhance the same.Managed and maintained online reputation of brands in real time. Interacted live with consumers on behalf of the brand.. Other Responsibilities: Client Servicing, Analytics, Application Ideas, Visual Development, Media Planning, SEM, SEO, Coordination with other internal teams,.Worked on platforms like Facebook, Twitter, LinkedIn, Pintrest, Instagram, YouTube, G+ etc. Clientèle worked with - Emami Group, CESC Limited and Srei Infrastructure Finance LimitedKey Campaigns - HE Deodorants Social & Digital Launch, League of Interesting Men and #ShowMenSomeLove Digital Campaign.

New Delhi Area, India

Interned in account management department and handled brands such as Ministry of Tourism (Incredible India), J&K Tourism and Vodafone under the supervision of my mentor, Navjyot Sudan. I was majorly involved in the international campaign 'Land of Pi' whose print and tvc were released in 12 countries across the globe.

Responsible for day to day servicing of GAIL Gas Ltd. and GAIL, under the supervision of Senior Executive.Independently responsible for day to day servicing of Brand such as Sleep Dry, Vista Levolor, reporting directly to General Manager. Independently responsible to lead a team, organise workflow and meet deadlines for empanelment pitches.Responsible for preparing power point presentations, for various pitches.Participated in presentation pitches for clients like - NHAI, Sleep Dry, Allahabad bank, ITPO and SAIL.Supervised and prepared creative and strategies in a team for empanelment pitches for clients like – DDA, SECL, LIC, GAIL, Coal India, IndianOil, ESIC, Indane, Plan India and Harvest.Supervised GAIL and GAIL Gas exhibitions at Petrotech 2010 and NGV 2010 respectively, where the stall design won the best green stall award in Petrotech and best stall award in NGV

Generated and maintained daily revenue reports and timely distribution of the same.Prepared and distributed weekly reports to the hotel managers.Responsible to keep a check on the revenue collection of hotels through cash, credit card and cheque and maintained a record of the same using MS excel.Responsible for flagging up the irregularity in revenue collection. Examined and maintained the supplier invoices in Sage.Examined and posted invoices to customers on time.Assisted my finance head in analyzing all expenditure on agency staff.Organized and maintained the filing system of sales invoice with backups.Dealt with customer inquiries or complaints on usage of their credit card information.

Master Of Business Administration (Mba), Communication Management - Advertising

Activities and Societies: Sports Cell

Bba (Hons), Business

Activities and Societies: Sports Cell

10+2, Science