Mai Nguyen Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Define and lead the end-to-end marketing strategy and ops plan to drive market awareness and Annual Recurring Revenue (ARR) for Search and Generative AI capabilities on MongoDB Atlas

Seattle, Wa, Us

- Led global campaign strategy for AWS Artificial Intelligence & Machine Learning (AI/ML) solutions using integrated digital channels, content assets, audience segmentation, and virtual events. - Partnered with Product Marketing, Program, Sales, Digital, Global Field stakeholders, and external vendors to align on business priorities and execute campaign strategy in local markets.- Within the first 8 months, refreshed and launched the AI/ML global campaign across AMER, EMEA, APJ, and GCR, driving +46% YoY in pipeline.- Developed an integrated strategy to incorporate Generative AI into the campaign to bring new messaging and assets into market in a timely manner

San Francisco, California, Us

- Developed persona-based campaign messaging, target account lists, and content assets to drive demand and opportunities for AI-powered E-commerce Search solutions- Established campaign, nurture, and account-based marketing frameworks that helped increase awareness, mid-funnel metrics, and down-funnel conversion- Standardized data analysis cadences to identify gaps to improve demand gen performance

Dublin 2, Ie

- Helped grow Search & Content Analytics' revenue by 3x through launching and managing the practice's web presence, digital content strategy, paid search/display/social, and inbound lead generation.- Collaborated with Product Engineering, Sales, and cross-functional teams to conduct SWOT and define a product marketing roadmap for Saga, a new Natural Language Processing framework that enables faster speed-to-market for AI applications.- Worked closely with Sales to establish inbound lead qualification and pipeline reporting mechanisms.

Dublin 2, Ie

- Led post-acquisition CRM and website migration efforts to drive a seamless integration between Search Technologies and Accenture marketing systems- Integrated search & analytics content into strategic marketing motions, including the annual Accenture Tech Vision- Created executive content for featuring on blogs and executive LinkedIn handles

- Managed a multilingual corporate website for strategic North American and European markets- Led a major website migration that achieved enhanced digital experience, increased conversions, cost reduction. The re-launched website drove +116% blog traffic increase and 2x inbound lead growth.- Drove inbound leads through SEM, including SEO, PPC advertising, social media advertising, and other digital channels- Managed vendor relationships to support digital marketing platforms and assets

- Developed strategy for website and content optimization- Monitored web analytics and online campaigns- Drove inbound leads through SEO, pay-per-click advertising, social media advertising, and other digital channels- Managed content calendar, digital marketing assets, and CRM reporting

Fairfax, Va, Us

- Thought leadership, marketing communications, and collateral development- Digital marketing strategy and management, including website redesign, social media, analytics, SEO, PPC advertising, email newsletters, etc.- Pipeline reporting and CRM maintenance- Market research- Event and vendor management- Targeted campaign execution

Fairfax, Va, Us

- Website management, email marketing, digital advertising- CRM database maintenance- Industry research- Trade show coordination

Master Of Business Administration - Mba, Strategy - Marketing - Technology

Bachelor Of Science, Marketing, Global Systems

Commerce